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GLOSSARY

What is E-E-A-T? (Experience, Expertise, Authoritativeness, Trustworthiness)

DEFINITION

E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, the qualities Google’s quality guidelines ask raters to look for in content. It is not a direct ranking factor, but it describes what trustworthy content looks like.

Named authors, real credentials, cited sources and accurate, up-to-date information all support it.

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