Food, drink and agritourismWebsite redesignSEOAEOE-commerce
Champlain Orchards redesigned.
A family-owned Vermont orchard, one of the state's oldest, selling cider, fruit and provisions online and welcoming visitors to pick, taste and tour.
Hover to scroll the site
- Client
- Champlain Orchards
- Industry
- Food, drink and agritourism
- Platform
- Shopify
- Work
- Website redesign + SEO + AEO + E-commerce
- Language
- English
MARKET POSITIONING
Who the site speaks to, and what it promises.
Every redesign starts with a clear answer to these two questions. This is how the site answers them today.
The promise
Local done right.
The audience
Families visiting for pick-your-own and the farm market, cider drinkers and shoppers who want fruit and provisions shipped, and wholesale buyers.
The challenge
A working farm with a shop, a cider garden, events, tours and seasonal picking needs one site that stays current through the year and sells online.
BRAND SYSTEM
The colours, type and logo we built around.
Colour, typography and the mark work as one system across every page, from the first screen to the footer.
Palette
- Primary#1e4e1c
- Accent#2f3ced
- Surface#ffffff
- Ink#343f18
Typography
AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Proza Libre · headings and body
WHAT WE DID
From first conversation to a site that works.
- 01Rebuilt the storefront and the visit experience as one site, from shop to pick-your-own.
- 02Led with the story that sets the farm apart: family-owned, 175+ varieties, solar powered.
- 03Made seasonal updates easy to publish, so the fall picking and cider garden pages stay current.
- 04Organised products, gift boxes and delivery into clear collections.
- 05Designed a warm, earthy brand in forest green with a readable serif-friendly type choice.
- 06Added structured data so search engines and AI assistants can read the business: Organization, WebSite.
THE FULL SITE
Scroll it yourself, desktop and phone.
The homepage from top to bottom on a desktop screen, next to the same site on a phone.
UNDER THE HOOD
Built to be found, fast and readable.
What the live site is made of, read from the site itself.
Platform and tools
- Shopify
- WPML
Structured data found
- Organization
- WebSite
- SearchAction
Site structure
- Get in Touch With Us
- ABOUT
- COMPANY
- RESOURCES
- NEWSLETTER
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Want a site like this for your business?
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