Hazmat storage buildingsSEOWebsite + SEO
166 clicks in December 2025. 226 in August 2026. Nine months.
Safety Storage manufactures fire-rated hazardous material storage buildings, storage lockers and spill containment. Its site was rebuilt and moved to new URLs in December 2025. From that month to August 2026, monthly Google clicks rose from 166 to 226 and average position improved from 22.5 to 16.4. Here is every month from 1 December 2025 to 31 August 2026.
August 2026 monthly clicks
226
The last full month in the reporting window.
December 2025166
- Client
- Safety Storage
- Sector
- Hazmat storage buildings
- Work
- Migration + SEO
- New site
- Dec 2025
- Measured
- Dec 25 – Aug 26
WHERE IT STARTED
A rebuilt site on new URLs
In December 2025, the month the rebuilt site’s new URLs first appeared in Search Console, safetystorage.com averaged position 22.5. That is page three. Search Console recorded 166 clicks and 12,915 impressions. The keyword baseline below uses the first 90 days of the window, 1 December 2025 to 28 February 2026.
The verified starting point
The search baseline
- Avg position, Dec 2025
- 22.5
- Clicks, Dec 2025
- 166
- Impressions, Dec 2025
- 12,915
- Page one keywords, Dec 2025
- 130
- Page one keywords, first 90 days
- 177
- ProblemEvery page on a new address.The rebuild replaced the old URL set. Our redirect map sends 25 old addresses to their new pages with 301 redirects, so search engines had to re-learn the site.
- ProblemA product menu set by the client.On 22 October 2025 the client confirmed the 16 products the new site should carry, across Safety Storage, CTI and the Rugged Buildings range.
- ProblemA specialist catalogue.2-hour and 4-hour fire-rated buildings, uni- and bi-directional, non-combustible steel buildings, pallet lockers, drive-on containment and the CTI in-drum compactor. Each one is searched for in its own terms.
- ProblemRankings too deep for most clicks.At position 22.5 the average impression sat on page three, which is what 12,915 impressions and 166 clicks describes.
THE RESULT
Nine months, six numbers
Every figure comes from Google Search Console for safetystorage.com, with keyword counts taken from the same data via Ahrefs. Every month falls after Google’s mid-September 2025 reporting change, so the months compare like with like. Nothing modelled, nothing extrapolated.
- Clicks per month01 / 06226August 2026, from 166 in December 2025, up 36%
- Clicks, June to August02 / 06627from 502 in March to May 2026, up 25%
- Average position03 / 0616.4August 2026, from 22.5 in December 2025
- Impressions per month04 / 0615,642August 2026, from 12,915 in December 2025
- Keywords on page one05 / 06160August 2026, from 130 in December 2025
- Nine-month total06 / 061,693clicks, from 112,711 impressions
The quarter it turned
Summer 2026 was the strongest quarter
From March to May 2026 the site earned 502 clicks. From June to August it earned 627, up 25%. July and August, with 221 and 226 clicks, were the two highest months of the nine.
3 months
Mar – May 2026
502
Jun – Aug 2026
627
MONTH BY MONTH
The full arc
Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.
226Aug 26
16.4Aug 26
SEARCH FOOTPRINT
From 177 page-one keywords to 191
Clicks are the outcome. More searches reached page one alongside them. This compares the first 90 days of the window against the last 90, measured in Search Console.
Keywords on page one, 90 days
1.1× more177191
On page one, single month
160
Average position, 90 days
17.5
Impression-weighted average position across each 90-day window. Lower is better.
Clicks per 90 days
606
A separate unit from the keyword bars: all Search Console clicks recorded inside each 90-day window.
The keyword measures share one scale, with 191 as the widest measure. Position and clicks are shown separately. First 90 days: 1 December 2025 to 28 February 2026. Last 90: 3 June to 31 August 2026. Single month: December 2025 against August 2026. Page one means an average position of 10 or better. Keyword counts are Search Console data via Ahrefs.
The website
See the site behind the numbers
Every result in this case study was measured on safetystorage.com. This is its homepage on desktop and on a phone.
Visit safetystorage.com
THE WORK
A migration first. Then the audit.
Taken from our project records. The page briefs were finished on the last day of the measured window, so the figures above come before them.
- 01Oct – Dec 2025
Rebuild and migration
- Product menu for the new site confirmed by the client on 22 October 2025: 16 products
- 25 old URLs mapped to new pages with 301 redirects
- New URLs first recorded by Search Console on 6 December 2025
- The old fire-rated and palletized product URLs stopped recording impressions after December 2025
22.5 → 18.0average position, December 2025 to February 2026, the first two full months on the new URLs - 02Aug – Sept 2026
Audit, then an on-page plan
- Search Console pages compared, June to December 2025 against December 2025 to June 2026
- Every redirect checked against the live sitemap and the client’s product menu: 7 to correct, 6 product pages to create
- 40 informational keyword candidates in five clusters, from compliance rules to fire-rating explainers
- 41 page briefs and a 104-URL on-page tracker, 53 of them proposed new pages, with 70 internal links to add
41 briefspage-by-page heading, link and section plans, completed 31 August 2026
THE FULL RECORD
Month by month
Nine full months from Search Console, with page-one keyword counts from the same data via Ahrefs.
| Month | Clicks | Impressions | Avg position | Page one keywords |
|---|---|---|---|---|
| Dec 25 New site | 166 | 12,915 | 22.5 | 130 |
| Jan 26 | 196 | 12,709 | 21.9 | 77 |
| Feb 26 | 202 | 18,695 | 18.0 | 111 |
| Mar 26 | 173 | 11,219 | 17.7 | 120 |
| Apr 26 | 169 | 9,508 | 17.8 | 69 |
| May 26 | 160 | 10,429 | 17.9 | 66 |
| Jun 26 | 180 | 10,713 | 17.8 | 77 |
| Jul 26 | 221 | 10,881 | 18.7 | 87 |
| Aug 26 | 226 | 15,642 | 16.4 | 160 |
Window: 1 December 2025 to 31 August 2026. Search Console first recorded the new site’s URLs on 6 December 2025. Every month falls after Google’s mid-September 2025 reporting change. Average position is the impression-weighted monthly mean. Page one keywords are queries with a monthly average position of 10 or better, from Search Console data via Ahrefs.
What it added up to
From 166 clicks a month to 226, with every month accounted for
- 01 / 04More clicksMonthly clicks rose from 166 in December 2025 to 226 in August 2026. June to August brought 627, against 502 in March to May.
- 02 / 04Higher rankings, like for likeAverage position moved from 22.5 to 16.4. Every month in the window is on Google’s current counting basis, so this is a ranking change, not a reporting one.
- 03 / 04More searches on page one160 keywords sat on page one in August 2026, against 130 in December 2025. Across 90-day windows the count went from 177 to 191. The timing is the signal here, not a claim of causation.
- 04 / 04Measured the whole wayEvery figure here comes from Google Search Console, and every month in the window is in the table. No modelling, no projections.
Your turn
Moving to a new site and not sure what the migration did to your rankings?
We will pull your Search Console data, show you which pages are close to moving and which ones never will, and hand you the list. Free, and yours to keep whether you work with us or not.
Where the numbers come from
Figures: Google Search Console for safetystorage.com, 1 December 2025 to 31 August 2026, Search Console keyword data via Ahrefs, and Webtec project records.
- Clicks per month
- 226
- Clicks, June to August
- 627
- Average position
- 16.4
- Impressions per month
- 15,642
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