The Open Index · Industries
Benchmarks for your industry, sourced line by line.
Twelve industry pages, each with the sourced benchmarks, the rules that shape marketing in that field and what public AI search data says about it.
Headline number
12
industry benchmark pages, sourced line by line
Edition 1
Written byKris GjorgjioskiKeyword research and industry benchmarks, Webtec Research
Checked byHristijan NajcheskiHead of SEO and AEO (technical and AI SEO), data verification
Updated October 15, 2026 · Edition 1Refreshed quarterly · next January 2027
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CHOOSE YOUR INDUSTRY
Twelve industries, one standard.
Each page lists its sources, grades them and shows the closest public AI search figures. Want the cross-industry story? Read the case files.
- Law firmsRising, no exact figureLaw and government: AI Overview coverage
- Construction and remodelingDeloitte, Indeed, McKinsey, Wolters Kluwer, SiemensIndustrials: most-cited domains
- Financial advisors, wealth and investment firms25.79%Financials: searches showing an AI Overview
- Business consulting and coachingNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Dental and orthodontics48.75%Health Care: searches showing an AI Overview
- Medical practices and clinics48.75%Health Care: searches showing an AI Overview
- Nonprofits and charitiesNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Engineering and architectureDeloitte, Indeed, McKinsey, Wolters Kluwer, SiemensIndustrials: most-cited domains
- E-commerce6.82%Consumer Staples: searches showing an AI Overview
- Local businessesNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Home services and tradesNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- SaaS and software2.80%IT: AI referral share of website traffic
- Accounting and taxNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Marketing and creative agenciesNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- IT services and cybersecurityNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Real estate and property managementNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Manufacturing and industrialNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Travel and toursNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Education and trainingNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Med spa, beauty and wellnessNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Security and safetyNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Media and publishingNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Staffing and HRNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- InsuranceNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Events, venues and entertainmentNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Agriculture and food productionNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Biotech, pharma and medical devicesNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Logistics, auto and equipmentNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Restaurants and hospitalityNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Fitness and sportsNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Banking, lending and mortgageNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Energy, utilities and environmentalNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Healthcare services and senior careNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Government and associationsNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
- Pets and animalsNo credible public AI search figure for this industry yet. Sourced benchmarks and rules inside.
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A LIVING REFERENCE
Refreshed every quarter.
We re-check every source in January, April, July and October, add new studies and retire old ones. This is Edition 1 (October 15, 2026); the next is due January 2027. Changes are logged on the methodology page.
