Corporate team buildingSEO

349 clicks in June 2025. 1,510 in August 2026.

TeamBuilding ROI runs corporate team activities across California, from office Olympics to treasure hunts. We onboarded them in June 2025 and have run their SEO since. Monthly clicks went from 349 to 1,510, and summer clicks were five times the year before. Here is every month of it, including the month Google changed how it counts.

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August 2026 monthly clicks

1,510

The last full month in the reporting window.

June 2025, first full month349

Client: TeamBuilding ROI
Sector: Corporate team building
Work: SEO consulting
Onboarded: 3 June 2025
Measured: May 25 – Sept 26

WHERE IT STARTED

A small click base, on page two

In June 2025, the first full month of the engagement, Search Console recorded 349 clicks for teambuildingroi.com. Average position read 31.1 that month, but part of that page-four reading came from how Google counted impressions before mid-September 2025. So position is measured from October 2025, the first full month after the change, when it was 19.0. The keyword baseline below uses the first 90 days, 1 June to 29 August 2025.

The verified starting point

The search baseline

Clicks, June 2025: 349
Clicks, June to August 2025: 932
Avg position, Oct 2025, after Google’s change: 19.0
Keywords ranking, first 90 days: 4,150
Top 3 keywords, first 90 days: 609

ProblemA small click base.349 clicks in June 2025 and 932 across June to August. Clicks then drifted down to 169 by December.
ProblemRanking too deep to earn a click.Even on Google’s stricter count from mid-September 2025, average position in October 2025 was 19.0. That is page two, where few searchers look.
ProblemThe yardstick moved mid-record.In mid-September 2025 Google stopped serving 100 results per page. In the week of 1 September, teambuildingroi.com had 18,920 impressions at position 33.6. Two weeks later it had 6,801 at position 15.3. We treat that as a reporting change, not a result.
ProblemA clear, local goal.At onboarding, the stated aim was the top three and the map pack across Bay Area locations, then Southern California. That set the order of the work: locations first.

THE RESULT

Fifteen months, six numbers

Every figure comes from Google Search Console for teambuildingroi.com. Where Google’s September 2025 counting change would flatter a comparison, we compare like with like. Nothing modelled, nothing extrapolated.

Clicks per month01 / 061,510in August 2026, from 349 in June 2025, the first full month
Impressions per month02 / 06142,290August 2026, from 41,817 in October 2025, the first full month after Google’s change
Average position03 / 0613.1August 2026, from 19.0 in October 2025, both after Google’s change
Ranking keywords04 / 067,035from 4,150 in the first 90 days
Keywords in the top 305 / 061,398from 609 in the first 90 days
Summer on summer06 / 065,018clicks, June to August 2026, against 932 in the same months of 2025

The month it turned

Clicks tripled going into January

Clicks drifted down from June to December 2025, reaching 169. In January 2026 they were 517, and no month since has dropped below that. We have no earlier January to compare against, so part of the jump may be seasonal. What followed is not: March to August 2026 averaged 1,236 clicks a month.

Low point

December 2025

169

January 2026

517

MONTH BY MONTH

The full arc

Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.

Clicks per monthMay 2025 holds 12 days of data. September 2026 holds 19. Both are marked.

1,510Aug 26

Average positionLower is better, so this axis is inverted. Much of the September and October 2025 jump is Google’s counting change, not ranking.

13.1Aug 26

SEARCH FOOTPRINT

From 1,108 first-page keywords to 3,395

Clicks are the outcome. The search footprint deepened alongside them. The total grew by 70%, but most of the change happened at the top: keywords on page one roughly tripled. This compares the first 90 days of the engagement against the most recent 90, measured in Search Console. The first window falls before Google’s September 2025 change, so it was counted more loosely.

Keywords ranking

1.7× more

4,1507,035

In the top 10
3,395
In the top 3
1,398
Clicks per 90 days
4,701
A separate unit from the keyword bars: clicks recorded inside each 90-day window.

The three keyword measures share one scale, with 7,035 as the widest measure. Keyword counts are Search Console data via Ahrefs. Clicks are shown separately and are site totals from the Search Console export. First 90 days: 1 June to 29 August 2025. Most recent 90: 22 June to 19 September 2026. Before mid-September 2025, Google also counted queries where the site appeared beyond page one more freely. Counting is stricter now, so if anything the growth in total keywords is understated.

The website

See the site behind the numbers

Every click in this case study went to teambuildingroi.com. This is its homepage on desktop and on a phone.

Visit teambuildingroi.com

TeamBuilding ROI homepage on desktop, with the headline Stronger Teams, Real Results, Lasting Impact, a green Plan Your Event Today button and a promotional video

TeamBuilding ROI homepage on a phone, with the same headline, a full-width Plan Your Event Today button and the promotional video below

THE WORK

Locations first. Then the links between them.

Taken from our project records. The project summary sets out the approach and rules agreed for this engagement rather than a dated work log, so the second panel describes them as that.

01June 2025
Onboarding and goals
- Onboarding questionnaire completed 3 June 2025
- Core programmes recorded: office Olympics, team treasure hunts, Robot Rally, charity bike builds
- Buyers identified: executive assistants, meeting planners, hotels and destination management companies
- Goal set: the top three and the map pack across Bay Area locations, then Southern California
349 → 1,510monthly clicks, June 2025 against August 2026
02Agreed approach
The rules we work to
- Location first: locations are the primary axis of the site, activities the secondary one
- City pages link up to their location hub, and the hub links back down
- No cannibalisation fix without Search Console query overlap of 50% or more
- Anchor text that reads naturally, with quote-request anchors kept for the conversion page
- Thin pages get one or two links at most, and are flagged to the client
- Reporting centred on clicks per page, as the client asked
1,108 → 3,395keywords on page one, the first 90 days against the most recent 90

THE FULL RECORD

Month by month

Every month of the record, with its real numbers. July 2026 reached 1,817 clicks and August 1,510.

Month	Clicks	Impressions	Avg position
May 25 12 days	154	32,614	31.0
Jun 25 Onboarded 3 June	349	79,171	31.1
Jul 25	302	91,276	29.5
Aug 25	281	97,180	29.2
Sep 25 Google change	228	45,785	26.7
Oct 25	233	41,817	19.0
Nov 25	193	45,198	20.2
Dec 25 Dip	169	47,774	20.6
Jan 26	517	59,770	17.6
Feb 26	695	62,650	14.1
Mar 26	573	90,169	13.2
Apr 26	661	97,583	13.7
May 26	1,162	143,018	12.9
Jun 26	1,691	151,447	12.0
Jul 26	1,817	141,850	12.7
Aug 26	1,510	142,290	13.1
Sep 26 19 days	879	104,453	10.0

Google stopped serving 100 results per page in mid-September 2025. Impressions and average position before that point are not directly comparable with the months after it. Clicks were not affected in the same way.

What it added up to

From 1,108 first-page keywords to 3,395, with every month accounted for

01 / 04Five times the summer clicksJune to August 2026 brought 5,018 clicks, against 932 in the same three months of 2025. Same season, so the comparison is like for like.
02 / 04Depth, not just breadth1,398 keywords now sit in the top three, up from 609, and 3,395 are on page one, up from 1,108. Ranking on page one is visibility. Ranking in the top three is where clicks actually happen.
03 / 04The turn came in JanuaryClicks were 169 in December 2025 and 517 in January 2026. Every month since has been higher than that January. The timing is the signal here, not a claim of causation.
04 / 04Measured the whole wayEvery figure here comes from Google Search Console, for every month on record, including the month Google changed how it counts. No modelling, no projections.

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Where the numbers come from

Figures: Google Search Console for teambuildingroi.com, 20 May 2025 to 19 September 2026, keyword counts from the same data via Ahrefs, and Webtec project records.

Clicks per month: 1,510
Impressions per month: 142,290
Average position: 13.1
Ranking keywords: 7,035

Compare with the Open Index benchmarks

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