For restaurants and hospitality
Restaurant marketing that fills tables and rooms.
Guests decide on a map, a menu and a few reviews. Your profile, site, search and social ads make you the place they pick and book.
- More bookings from every channel
- Every call and form tracked
- No setup fee
YOUR RESTAURANT OR HOSPITALITY BUSINESS
OPEN
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSTUCK ON THE COUNTER
Six notes every local owner has stuck up.
Reviews, hours and not enough time. Here is what owners tell us, and what we write underneath.
The apps own your regulars.
Half the orders come through a delivery app or a booking site. They keep the guest’s details, and you pay them again next time.
OUR FIX
A direct ordering or booking path on your own site, a profile that points to it, and a guest list you are allowed to email.
Web tools and SEOGoogle says we are open when we are closed.
Holiday hours, a private event or the off-season, and the profile still says open. Guests show up to a locked door and leave a one-star review.
OUR FIX
A profile kept current every week, with special hours, seasonal closures and separate profiles for the hotel and its restaurant.
SEOOur menu is a PDF nobody can read.
It looks fine on a laptop. On a phone it is tiny, a screen reader cannot read it, and Google shows an old version.
OUR FIX
A text menu on your own site, with prices, dietary notes and any service charge, set as the menu Google shows.
Website redesignWe are scared of the fee rules.
Service charges, resort fees, cleaning fees. The rules changed and every state seems different.
OUR FIX
A price display checklist for your menus, room rates, ads and booking engine, reviewed with your counsel.
Copywriting and conversionThe place down the street has twice the reviews.
Our food is better, but they have more stars and newer reviews, and that is what people see first.
OUR FIX
A review routine that asks every guest the same way, follows Google, Yelp and FTC rules, and gets replies out within a week.
SEO and growthNobody has time for marketing during service.
We post when we remember. A promotion goes out on a busy night and nothing on the quiet ones.
OUR FIX
A named growth manager and a project manager, with a plan built around your slow nights and seasons.
Growth Manager
A DAY OF “NEAR ME”
Four searches decide your day.
People choose a local business in the moment. Here are four moments from an ordinary day, and what your business has to show in each.
- 11:45 am
“lunch near me, open now”
THEY NEED TO SEE
Correct hours, a current menu on your own site, real photos and dine-in or takeout options on the profile.
Business profile and SEO - 4:30 pm
“quiet place for an anniversary dinner with a patio”
THEY NEED TO SEE
Plain facts about seating, atmosphere, dietary options and accessibility, written the same way everywhere an assistant looks.
AI search and copywriting - 7:15 pm
“book a table, order pickup or check the room rate”
THEY NEED TO SEE
A booking or order button that works on a phone, with every service charge or resort fee shown up front.
Conversion and web tools - The morning after
“is this place worth going back to”
THEY NEED TO SEE
A fair way to ask every guest for a review, a reply from the owner, and a reason to book direct next time.
Growth Manager
YOUR GROWTH MANAGER
Your business gets a growth manager who understands hospitality.
A growth manager is the person accountable for growing your business online. Yours is briefed on how restaurants, bars and small hotels win guests: profiles, menus, room pages, reviews and the rules around asking for them. They also know price display, drink promotions, accessibility and how AI assistants recommend places. They are your number one contact, alongside your project manager or specialist.
Your monthly checklist
- ProfileHours, menu, photos and booking links checked and kept right.
- ReviewsNew reviews, ratings and owner replies, reviewed every month.
- GuestsCovers, orders and room nights by channel, including apps and agencies.
- Next stepOne clear recommendation, and a monthly meeting.
ALREADY KNOWS
What your growth manager brings on day one
- How guests pick a place to eat or stay from a map, a few stars and a menu
- Why hours, special hours and seasonal closures matter so much on a profile
- How the FTC fees rule changes the way hotels and inns show room rates
- How state rules on restaurant service charges shape menus and ads
- Why Google, Yelp and the FTC each set different limits on asking for reviews
- Why a text menu and an accessible booking flow beat a PDF
- How state liquor rules limit happy hour and drink promotions
- Why cost per cover or room night matters more than clicks
Owns the plan
Decides what to do next, and in what order, so you can run the floor or the front desk.
Meets you every month
A monthly meeting to review covers, orders, room nights and reviews by channel, and agree the priorities.
Recommends, honestly
Clear advice, including when an app, an agency or an ad campaign costs more than it brings.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many restaurants, bars and inns start there and add services when they are ready. Established groups can keep a growth manager on its own.
WHAT WE DO FOR YOUR BUSINESS
Pick a sticker to see how we help.
9 services built around how people choose a restaurant or hospitality business. Start with your growth manager, or with any one service.
Growth Manager
START HEREOne accountable person deciding what to do next.
YOU GETSomeone whose job is making sure your growth online succeeds.
See the growth manager service- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- Useful on its own, and stays with you as you add services
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
What to do, and what to stop doing.
The mistakes we see most on local businesses’ profiles and sites, and the fix for each. Platform and messaging rules vary, so check yours.
DON’T
DO
Link your Google menu to a delivery app.
Link it to a text menu on your own site.
Add a service charge or resort fee at the end.
Show it, and what it pays for, wherever a price appears.
Offer a free drink for a review.
Ask every guest the same way, offer nothing, and reply to every review.
Upload a scanned PDF menu and call it done.
Publish the menu as an accessible web page with prices.
Advertise a happy hour before checking the rules.
Clear every drink promotion with your state liquor rules first.
Text reservation guests your specials.
Collect a clear opt-in for marketing, and honor every STOP.
Count likes and clicks.
Count covers, orders and room nights by channel.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails for local businesses because the neighbourhood, the platforms and the rules are specific. So month one is research, and you see the output of every step.
- 1
We map your block
Who shows up on the map and in AI answers for what you offer, what their profiles show, and how your photos, menu and reviews compare.
YOU GETA market map of your local competition
- 2
We follow your guests
We look at where bookings, orders and room nights come from, what each app or agency costs, and where guests drop out of your own booking flow.
YOU GETA channel-by-channel picture of your guests
- 3
We check the rules
We read the fee, review, liquor promotion, accessibility and messaging rules that apply to your business, and flag risks before anything is published. You or your counsel have the final word.
YOU GETA compliance checklist for your menus, rates, profile and campaigns
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to covers, orders, room nights and reviews, and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in restaurants and hospitality
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Basil & Co
Website design and build
Maverick Hotel Group
Website design and build
YOUR TURN
Let us look at your restaurant or hospitality business’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows local.
Book a call, or send us your details and a strategist will review your online presence by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your restaurant or hospitality business, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions local owners ask.
What does a growth manager actually do for a restaurant or small hotel?
Your growth manager owns the plan for growing your business online. Each month they review your profile, reviews, bookings, orders and room nights by channel, and recommend what to do next. They meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many independents start there, and established groups can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your business, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee more covers, bookings or a top spot on the map?
No, and be wary of anyone who does. Google says no one can pay for a better local ranking, and maps, apps and AI assistants change. Your results also depend on your location, your competition, your food or rooms and your reviews. What we commit to is the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Should we leave the delivery apps or booking sites?
Not necessarily. We help you compare each app, agency and direct channel by what it costs per order or room night, so the decision rests on your own numbers. Most independents keep some platforms while they build a direct path that regulars prefer.
Can you handle the fee, liquor and accessibility rules for us?
We read the rules that apply to your marketing and flag risks before anything is published, but we are not your lawyer. Your attorney, your state liquor authority and your attorney general’s guidance have the final word on service charges, resort fees, drink promotions and accessibility.
What do you need from us to start?
Your website address, access to your Google Business Profile and analytics if you have them, and a short call about your busiest and quietest times. If you can share how many orders or room nights come from each app or agency, even better. The audit itself is free.
