For manufacturers
Manufacturing marketing that lands the RFQs you want.
Engineers and buyers search specs, not slogans. Your site, search, AI answers and ads make your capabilities easy to find and check, so the right RFQs land in your inbox.
- More RFQs from every channel
- Every call and form tracked
- No setup fee
TRY IT
Which one would a buyer read?
- 5-axis CNC milling, tolerances to 0.0005 in, 6061, 316 and Ti-6Al-4V.We cut complex metal parts very accurately, in the metals engineers ask for most.
- AS9100D certified, ITAR registered, NADCAP-accredited special processes.Independent auditors have checked our quality system, and we are cleared to handle defense work.
Does your site read like the plain version?
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Six open issues in technical firm marketing.
Complex work, careful buyers and long cycles. Here is the log of what firms tell us, with the resolution and who owns it.
- HIGH
Engineers cannot tell what you can really make.
Your site says "precision manufacturing solutions". Buyers need processes, materials and tolerances, and shortlist whoever states them.
Capability pages with specifications as numbers, one per process, material and industry.
Website and copywriting - HIGH
Quotes that were never going to be a fit.
Wrong material, wrong volume, wrong tolerance. Your estimator spends hours on RFQs you could not win.
An RFQ form and capability pages that filter before the request reaches your estimator.
Conversion and web tools - MED
Referrals and a few customers are the whole pipeline.
Great until a customer reshores or a program ends. Nothing else is bringing in new buyers.
Search and AI visibility for the parts and processes you want more of.
SEO and AI search - MED
Your certifications are invisible or hard to verify.
You hold the certificates, but the site shows a logo with no scope, body or expiry, and procurement cannot check it.
A certifications page that names the body, scope and how to verify, kept current.
Website - MED
Directory profiles disagree with your website.
The address, phone and capabilities differ across Thomasnet, Google and your own pages, so buyers hesitate.
One set of company details, applied everywhere, and a monthly check.
SEO - HIGH
We cannot publish what our best work is.
ITAR, NDAs and customer confidentiality keep your best parts, and your drawings, off the site.
Anonymised capability stories and review rules so nothing controlled goes public.
Copywriting - HIGH
Nobody owns the marketing.
The owner or an office manager does it between quotes, so it happens in bursts and never compounds.
A named growth manager and a project manager, accountable for the plan.
Growth Manager
WHO IS IN THE ROOM
Four people decide. Each needs different proof.
A technical project is rarely chosen by one person. Your site has to answer the evaluator, procurement, the budget owner and the stakeholder, each on their own terms.
Design engineer
“Can they hold this tolerance in this material?”
NEEDS TO SEE
Process pages with numbers, materials, part sizes and design guidance.
Website and copywritingProcurement or sourcing
“Are they a safe, verifiable supplier?”
NEEDS TO SEE
Certifications with scope, company details that match everywhere and a clear quote process.
Website and SEOQuality manager
“Will their system pass our audit?”
NEEDS TO SEE
Certificates, inspection capability, traceability and a quality summary.
WebsiteOperations or program lead
“Will they deliver on time, at volume?”
NEEDS TO SEE
Lead times, capacity, equipment list and proof from similar programs.
Copywriting and conversion
YOUR GROWTH MANAGER
Your company gets a growth manager who understands manufacturers.
A growth manager is the person accountable for growing your company online. Yours is briefed on how manufacturers win work: RFQ-driven buying, engineers and procurement researching alone, certifications and export-control limits, directories and how AI search is changing how buyers shortlist suppliers. They are your number one contact, alongside your project manager or specialist.
Requirements
Agree the processes, materials and customers you want more of.
Design
Plan where effort goes first: search, website, directories or ads.
Build
Specialists carry it out when you have chosen to buy the work.
Review
Review the results and revise the plan, every month.
GENERAL NOTES: ALREADY KNOWS
- 1.How engineers and procurement shortlist suppliers: search, directories, certifications and now AI assistants
- 2.Why a buying group needs different proof for engineering, quality and sourcing
- 3.What the FTC allows you to say about Made in USA
- 4.How ISO 9001 and AS9100 claims must be worded and kept current
- 5.Why controlled technical data and CAD files need review before they go on a public page
- 6.What strong shop sites show: equipment, materials, tolerances, certificates and a fast RFQ
- 7.Why qualified RFQs and quotes won matter more than traffic
- 8.When to say no to a service that does not fit your company yet
- Your growth plan
- Your growth manager
- Your project manager
- Reviewed monthly
Owns the plan
Decides what to do next, and in what order, so marketing stops happening between jobs.
Meets you every month
A monthly meeting to review qualified RFQs and agree the priorities.
Recommends, honestly
Clear advice, including when something is not worth buying yet.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many manufacturers start there and add services when they are ready. Established companies can keep a growth manager on its own.
WHAT WE DO FOR YOUR FIRM
Every service, as a datasheet.
9 services built around how buyers choose a manufacturer. Start with your growth manager, or with any one service.
- DATASHEET · ITEM 01START HERE
Growth Manager
- BEST FOR
- One accountable person deciding what to do next.
- INCLUDES
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- OUTPUT
- Someone whose job is making sure your company’s growth online succeeds.
- DATASHEET · ITEM 02
SEO
- BEST FOR
- Be found by engineers searching for your process.
- INCLUDES
- A page for each process, material and industry you serve
- Technical guides for engineers built around real questions
- Technical fixes so Google can crawl and understand every page
- OUTPUT
- A project manager, constant communication and one report a month.
- DATASHEET · ITEM 03
AI search
- BEST FOR
- Be named when buyers ask an AI who can make the part.
- INCLUDES
- We test the questions buyers put to ChatGPT, Gemini and Google’s AI features
- Pages structured so your capability is easy to find and quote
- Consistent company and certification details across your site and profiles
- OUTPUT
- A clear picture of how AI answers describe your company, and a plan to improve it.
- DATASHEET · ITEM 04
Website redesign
- BEST FOR
- A site that works like a supplier file.
- INCLUDES
- Capability pages in plain English, with specification tables one click deeper
- Certifications shown with body, scope and a way to verify
- An equipment list, industries served and a quality summary
- OUTPUT
- A new site, built on a plan, with a project manager from kickoff to launch.
- DATASHEET · ITEM 05
Web tools and apps
- BEST FOR
- Tools that qualify RFQs and show your expertise.
- INCLUDES
- RFQ forms with file upload and fit questions that qualify requests
- Tolerance, material or lead-time guides that earn links and inquiries
- Customer portals for quotes, documents and order status
- OUTPUT
- Scoped on a call, built to your brief, handed over with documentation.
- DATASHEET · ITEM 06
Paid ads
- BEST FOR
- Reach buyers who are searching for your process now.
- INCLUDES
- Search and professional-network campaigns built around processes, materials and certifications
- Landing pages that match the ad and the part
- Tracking that counts qualified RFQs
- OUTPUT
- Campaigns you can see inside, with clear reporting.
- DATASHEET · ITEM 07
Conversion optimization
- BEST FOR
- Turn more visits into the right RFQs.
- INCLUDES
- Research into where visitors drop off
- Tests on the RFQ form, calls to action and page layout
- A clear, honest description of what happens after a request
- OUTPUT
- Fewer wasted visits and a clear record of what changed RFQs.
- DATASHEET · ITEM 08
Copywriting
- BEST FOR
- Say it plainly first, in detail second.
- INCLUDES
- Capability pages that explain the part problem before the method
- Anonymised capability stories that respect confidentiality and export rules
- Technical guides and design-for-manufacturing notes in your voice
- OUTPUT
- Copy written from your company’s knowledge and reviewed by you.
- DATASHEET · ITEM 09
Branding
- BEST FOR
- A company identity that reads as established.
- INCLUDES
- Positioning: who you serve and why you are the better supplier
- Logo and visual identity that look established
- One consistent look across your site, quotes and profiles
- OUTPUT
- A brand your whole company can use, not just a logo file.
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
Close these comments on your own site.
Open comments we see on manufacturer sites, and how each one is resolved. Rules vary by state, so check yours.
- OPEN 01Write "precision manufacturing solutions".RESOLVEDState processes, materials, tolerances and part sizes as numbers.
- OPEN 02Show a certificate logo and nothing else.RESOLVEDName the certification body, standard, scope and how to verify it.
- OPEN 03Claim Made in USA when parts or stock are imported.RESOLVEDDescribe what is done in the U.S., or use a qualified claim.
- OPEN 04Post controlled drawings or CAD on a public page.RESOLVEDGet export review first and keep controlled files off public downloads.
- OPEN 05Use stock photos of factories.RESOLVEDShow your real plant, machines and parts.
- OPEN 06Count form fills.RESOLVEDCount qualified RFQs, quotes sent and orders won.
HOW WE RESEARCH YOUR INDUSTRY
Research first. Then a design review you can actually read.
Month one is research, and you see the output of every step. After that, one plain-English report every month.
YOUR UX/SEO BLUEPRINT
How we get there
- 1We map your marketWho ranks for the processes and materials you sell, how they describe them, and what an AI assistant answers when a buyer asks who can make the part.You get: A market map of your competitors and search demand
- 2We learn your buyersYour RFQs, quotes and supplier questionnaires show how engineers and procurement describe the need. We write in their words, for each role in the room.You get: Buyer-language notes that shape every page
- 3We check the rulesWe review origin, certification and export-control wording from the FTC, your certification bodies and your own compliance lead, and flag risks before anything is published. Your counsel has the final word.You get: A compliance checklist for your site and content
- 4We write the BlueprintA UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.You get: Your UX/SEO Blueprint
- 5We measure every monthOne report a month, in plain English, tied to qualified RFQs and the decisions your growth manager recommends next.You get: A monthly report and a clear next step
EVERY MONTH
Your monthly quote review
- 1RFQsQualified requests this month, by source, process and industry.
- 2FindingsWhat the numbers show, in plain English.
- 3ChangesWhat we recommend improving, in order, with the reason.
- 4ApprovalsThe access, certificates and sign-offs we need so nothing waits.
OUR WORK
What we have done in manufacturing and industrial
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Arosa Systems
Website design and build
Armour Rose
Website design and build
YOUR TURN
Let us look at your manufacturer’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows technical firms.
Book a call, or send us your site and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your manufacturer, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions technical firms ask.
What does a growth manager actually do for a manufacturer?
Your growth manager owns the plan for growing your company online. They review your RFQs and quotes each month, recommend what to do next and in what order, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many manufacturers start there, and established companies can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your company, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee RFQs or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and your results also depend on your capability, your reputation and how quickly you answer RFQs. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Can you work within ITAR and export-control limits?
Yes, by staying out of controlled data. We write capability pages from what you tell us is safe to publish, and we do not ask for controlled drawings or specifications. Your export compliance lead or counsel approves anything near controlled work before it goes live. We are not lawyers, so your company or counsel has final sign-off.
Do you know the rules on Made in USA and ISO claims?
We research the rules from the FTC and your certification bodies and build the wording around them. We flag risks such as origin claims that overstate U.S. content, or certifications listed without scope, before anything goes live. We are not lawyers, so your company or counsel has final sign-off.
What do you need from us to start?
Your website address, access to analytics and Search Console if you have them, and a short call about your processes, materials, certifications and the customers you most want. The audit itself is free.
