Drum compactorsSEOContent

57 clicks in June. 163 in August. Fifteen months.

CTI Safety Storage sells drum compactors and drum crushers to industrial sites that store and dispose of drums. We run its SEO content strategy, finding the compliance and safety questions its buyers search for. Between June 2025 and August 2026, monthly clicks from search rose from 57 to 163, and August 2026 had more than three times the clicks of August 2025. This page covers those fifteen months, June 2025 to August 2026, including the month Google changed how it counts.

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August 2026 monthly clicks

163

The last full month in the reporting window.

June 2025, first full month57

Client: CTI Safety Storage
Sector: Drum compactors
Work: SEO content strategy
Market: Industrial facilities
Measured: Jun 25 – Aug 26

WHERE IT STARTED

Seen, but rarely clicked

In June 2025, the first full month in the record, Search Console recorded 57 clicks for cti-ssi.com, from 13,215 impressions at an average position of 32.6. That is page four. Part of that reading came from how Google counted impressions at the time, which changed in September 2025, so wherever it matters we compare like with like.

The verified starting point

The search baseline

Avg position, Jun 2025: 32.6
Clicks, Jun 2025: 57
Impressions, Jun 2025: 13,215
Clicks, Jun – Aug 2025: 152
Best month of 2025, Oct: 86

ProblemSeen, rarely clicked.13,215 impressions turned into 57 clicks in June 2025. A click-through rate of 0.43% means the site was showing up, but almost never where a buyer would choose it.
ProblemRanking too deep to earn a click.At an average position of 32.6, most of those appearances sat far below the first page.
ProblemBuyers search for the problem, not the machine.The people who buy a drum compactor are compliance officers, EHS, safety and facilities managers. They search for the rules on drum storage and disposal, and for what counts as an empty drum. That is where the site needed to show up.
ProblemThe yardstick moved mid-record.In mid-September 2025 Google stopped serving 100 results per page. In the week of 1 September, cti-ssi.com had 6,932 impressions at position 30.0. In the week of 15 September it had 3,876 at position 14.9. We treat that as a reporting change, not a result.

THE RESULT

Fifteen months, six numbers

Every figure comes from Google Search Console for cti-ssi.com, June 2025 to August 2026. Clicks are also compared August to August. Where Google’s September 2025 counting change would flatter a comparison, we compare like with like. Nothing modelled, nothing extrapolated.

Clicks per month01 / 06163August 2026, from 57 in June 2025, the first full month in the record. Up 186%.
August against August02 / 06+208%163 clicks in August 2026, from 53 in August 2025
Clicks, June to August03 / 06415in 2026, from 152 in the same three months of 2025
Impressions per month04 / 0644,728August 2026, from 19,976 in October 2025, the first full month after Google’s change
Keywords on page one05 / 061,184in June to August 2026, from 585 in the first 90 days after Google’s change
Fifteen-month total06 / 061,083clicks, from 361,671 impressions

The month it turned

Clicks more than doubled, and held

Clicks were 52 in May 2026 and 128 in June. In the same step impressions rose from 23,153 to 33,718 and average position improved from 14.6 to 11.4. July recorded 124 clicks and August 163. Our records do not date individual posts, so we do not tie the step to a single piece of work.

May 2026

Held to Aug 26

June 2026

128

MONTH BY MONTH

The full arc

Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.

Clicks per monthFull months, June 2025 to August 2026. Google’s mid-September 2025 change is marked.

163Aug 26

Average positionLower is better, so this axis is inverted. Most of the September 2025 jump is Google’s counting change, not ranking. After it, position stayed between 10.6 and 14.6 while impressions grew.

11.7Aug 26

SEARCH FOOTPRINT

From 1,217 keywords to 2,436

Clicks are the outcome. The search footprint widened alongside them. This compares the first 90 days after Google’s September 2025 change against the last 90 days of this window, June to August 2026, so both are counted the same way.

Keywords ranking

2.0× more

1,2172,436

In the top 10
1,184
In the top 3
640
Clicks per 90 days
405
A separate unit from the keyword bars: clicks recorded inside each 90-day window.

The three keyword measures share one scale, with 2,436 as the widest measure. Clicks are shown separately. Keyword counts are Search Console data read through Ahrefs, which had synced to 7 September 2026 when we counted, so both windows are complete. Many of the keywords are long, question-style searches with only a handful of impressions each. First 90 days after the change: 15 September to 13 December 2025. Last 90 days of the window: 3 June to 31 August 2026.

The website

See the site behind the numbers

Every result in this case study was measured on cti-ssi.com. This is its homepage on desktop and on a phone.

Visit cti-ssi.com

CTI homepage on desktop, with the headline Reduce Your Waste With CTI, A Trusted Waste Compactor Manufacturer on a blue background, an outlined Request Quote button and four panels labelled Safe, Smart, Sensible and Reliable over photos of a compactor

CTI homepage on a phone, with the same headline centred on blue, a short introduction to the compactors and an outlined Request Quote button

THE WORK

Find the questions buyers ask. Then go deeper.

Taken from our project summary for CTI Safety Storage, last updated 2 April 2026. It is a strategy record, not a dated work log, and it does not say when individual posts went live.

01Strategy, to April 2026
Who searches, and for what
- Buyer profile: compliance officers, EHS managers, safety managers, operations staff and facilities managers at sites that store and dispose of drums
- The angle: tie compliance and cost questions back to drum volume. Fewer drums mean fewer injuries, fewer pickups and lower hauling cost
- Only RCRA-empty drums can be compacted, so “what counts as empty” and triple-rinse topics sit on strategy, not beside it
- A covered-topics ledger of 35 subjects already on the blog, from 55-gallon drum disposal to flammable cabinet requirements, so nothing is pitched twice
- Five broader angles: RCRA-empty rules, secondary containment, drum handling safety, drum disposal costs and triple-rinsing. Most were already used by April 2026
152 → 415clicks, June to August 2025 against the same three months of 2026
02Planned, April 2026
Deeper compliance angles
- Satellite accumulation area rules and the 55-gallon limit
- Hazardous waste drum labelling, and the 90-day storage rule for large quantity generators
- Drum grounding and bonding, and drum storage aisle spacing under OSHA 1910.106
- Weekly drum inspections, and separating incompatible wastes under 40 CFR 264.177
- Next thread: industry angles for automotive and chemical manufacturing sites
7 anglesopen in the April 2026 plan, each with its regulatory hook

THE FULL RECORD

Month by month

Every month from June 2025 to August 2026, with its real numbers. August 2026 had more than three times the clicks of August 2025.

Month	Clicks	Impressions	Avg position
Jun 25	57	13,215	32.6
Jul 25	42	24,978	35.3
Aug 25	53	24,038	36.3
Sep 25 Google change	54	21,485	21.8
Oct 25	86	19,976	10.6
Nov 25	55	20,638	12.1
Dec 25	51	20,534	13.9
Jan 26 Dip	39	18,414	12.8
Feb 26	46	19,664	12.0
Mar 26	68	24,593	12.5
Apr 26	65	19,966	12.4
May 26 Dip	52	23,153	14.6
Jun 26	128	33,718	11.4
Jul 26	124	32,571	11.7
Aug 26	163	44,728	11.7

Google stopped serving 100 results per page in mid-September 2025. Impressions and average position before that point are not directly comparable with the months after it. Clicks were not affected in the same way. This page covers June 2025 to August 2026 only.

What it added up to

From 57 clicks to 163, with every month accounted for

01 / 04More clicks, and they heldJune, July and August 2026 each beat every month of 2025 in this record. The lowest of the three, July, had 124. The 2025 high was 86, in October.
02 / 04Seen far more, on the same yardstickMonthly impressions went from 19,976 in October 2025 to 44,728 in August 2026, both counted after Google’s September 2025 change. Average position held between 10.6 and 14.6 across that wider set of searches.
03 / 04A wider footprintThe site appeared for 2,436 keywords in June to August 2026, compared with 1,217 in the first 90 days after the change. 1,184 of them were on page one. The timing is the signal here, not a claim of causation.
04 / 04Measured the whole wayEvery figure here comes from Google Search Console for June 2025 to August 2026, for every month in the window, including the month Google changed how it counts. No modelling, no projections.

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Where the numbers come from

Figures: Google Search Console for cti-ssi.com, June 2025 to August 2026, keyword counts from the same Search Console data via Ahrefs, and Webtec project records.

Clicks per month: 163
August against August: +208%
Clicks, June to August: 415
Impressions per month: 44,728

Compare with the Open Index benchmarks

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