For associations, chambers and public bodies
Association marketing that grows membership.
Members weigh dues against value, and sponsors ask who they'll reach. Your site, search, email and ads sell membership, fill events and answer the questions your team keeps getting.
- More members from every channel
- Every call and form tracked
- No setup fee
TRY IT
What a monthly gift adds up to
$25 / month
- $300
- IN THREE YEARS
- $900
A monthly supporter is a relationship. Does your site invite one?
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Notes we keep hearing from nonprofits.
Small budgets, short attention spans and no one to own the website. Here is what organisations tell us, and our reply to each.
Members ask what they get for the dues.
Our best resources sit behind the login, so prospects cannot see them and the renewal email has to do all the selling.
OUR REPLY
Public pages that show what each benefit includes, a page per credential and event, and a renewal path that reminds members what they used.
SEO and copywritingThe accessibility deadline is real and our vendor is vague.
Our forms, PDFs and payment pages were built years ago, and nobody can tell us what fails.
OUR REPLY
A tested list of failures by page and form, fixed in order of use, with accessibility written into the build.
Website and web toolsOnly the vendor can post an agenda.
The clerk waits on a developer, the notice goes up late and may not meet your state's rules.
OUR REPLY
A site your staff can update, with agenda, notice and minutes templates that post on time in accessible formats.
Website redesignThe conference sells out late, or not at all.
Registrations bunch up in the last weeks, and we cannot see which emails or ads brought people in.
OUR REPLY
Campaigns tied to early-bird and deadline dates, landing pages per event and tracking from click to registration.
Paid ads and conversionSponsors want numbers we do not publish.
Our prospectus is a PDF from two years ago, and the sales conversation starts from scratch every time.
OUR REPLY
A sponsor and exhibitor section with packages, audience facts you can document and a named contact.
Copywriting and brandingNobody owns the rules on the website.
The lobbying notice, the not-deductible statement, the records notice and the email opt-out each live with a different person.
OUR REPLY
A compliance checklist for the site and every campaign, reviewed by your counsel and tax adviser before launch.
Growth ManagerThe phones ring with questions the site should answer.
Residents and members call because they cannot find the form, the date or the fee.
OUR REPLY
Top-task pages written in plain language, with the answer in the first sentence and the form one tap away.
Conversion and copywriting
FROM A FIRST LOOK TO A LASTING SUPPORTER
Meet people at every step of the giving path.
Most people do not give on the first visit. They move through five steps, and your website, emails and ads can meet them at each one.
STEP 1 OF 5
Find
“Who offers this credential, event or service, and is it the official one?”
A page for each benefit, event and task, written so search and AI can quote it.
SEO and AI searchSTEP 2 OF 5
Trust
“Is this worth the dues, or is this really the city site?”
Dues and benefits in plain terms, named people, a real address and current dates.
Website and copywritingSTEP 3 OF 5
Act
“Can I join, register or pay on my phone right now?”
A short, accessible form that works with a keyboard and a screen reader.
Conversion and web toolsSTEP 4 OF 5
Use
“Am I getting what I joined for, or what I came for?”
One login, easy event registration and resources that are easy to find.
WebsiteSTEP 5 OF 5
Renew
“Is it worth another year, and will they tell me what is coming?”
A clear renewal, a reason to stay and emails that respect consent.
Growth Manager
APPEALS THAT WORK
Say what a gift actually does.
Donors give to a clear outcome, not to a general plea. Here is the difference a rewrite makes, in a sentence.
INSTEAD OF
Join now. Dues are fully tax deductible.
SAY
We estimate [percentage] of your dues is spent on lobbying and political activity and is not deductible. Ask your tax adviser about the rest.
Associations that lobby must tell members the lobbying share of dues under IRC 6033(e), and a deductibility promise is tax advice.
INSTEAD OF
Support our advocacy fund. Every gift helps.
SAY
Contributions to [association] are not deductible as charitable contributions for federal income tax purposes.
A non-charity soliciting contributions must say so clearly under IRC 6113, unless it falls under the small-organization exception.
INSTEAD OF
Our fully ADA compliant website.
SAY
We aim to meet WCAG 2.1 AA. If something does not work for you, contact [name] at [phone] and we will help.
A blanket compliance claim is hard to prove and invites challenge. A named route for help is what people with disabilities need.
INSTEAD OF
Reach thousands of decision makers as a sponsor.
SAY
Last year [number] people attended, [share] of them in [roles]. Here is the prospectus with each package.
Sponsors buy the audience. A vague reach claim with no count, date or breakdown does not sell and is easy to dispute.
INSTEAD OF
Vote yes on Measure [X] to protect our parks.
SAY
Measure [X] would [effect]. Here is the full text, the cost estimate and the election date.
Official channels are official resources. Election advocacy on them raises Hatch Act and state law questions, so facts and dates are the safer job.
YOUR GROWTH MANAGER
Your organization gets a growth manager who understands associations and public bodies.
A growth manager is the person accountable for growing your organization online. Yours is briefed on how members, sponsors and residents use your site. That covers the membership year, events, renewal, the ADA web rule, dues lobbying notices, records rules and AI search. They are your number one contact, alongside your project manager or specialist, and they give you something your board or council can read every month.
- 1Joins, renewals, registrations and tasksWhat came in this month, from which page and source, and what residents completed online.
- 2What workedThe pages, events, emails and campaigns that earned a place in next month.
- 3Where people gave upThe form, page or step that lost the most members or residents, and the accessibility issues found.
- 4What to do nextOur recommendation, in order, tied to your membership year, event calendar or budget cycle, with a line for your board.
ALREADY KNOWS
What your growth manager brings on day one
- How professionals and companies decide whether an association is worth the dues
- Why the second-year renewal is the real test of membership value
- What the ADA Title II web rule requires of public bodies, and by when
- Why a 501(c)(6) must show the lobbying share of dues, and where the notice goes
- How to keep the association, its foundation and its PAC apart online
- How agenda posting and public records notices affect a public website
- Which member emails count as commercial under email law
- How AI assistants answer how-to-join and how-do-I questions
Owns the plan
Decides what to do next, and in what order, against your membership year, events and deadlines.
Meets you every month
A monthly meeting to review joins, renewals, registrations and completed tasks and agree the priorities.
Recommends, honestly
Clear advice, including when a campaign, a claim or a page is not worth the risk or the budget.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you choose to buy the work.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many organizations start there and add services when they are ready. Established organizations can keep a growth manager on its own.
WHAT WE DO FOR YOUR ORGANISATION
Start from what you want to achieve.
9 services built around how people choose a association or public body to support. Pick a goal to see what helps, or start with your growth manager.
- START HERE
Growth Manager
One accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Plans the year around your membership cycle, events and board or council calendar
YOU GETSomeone whose job is making sure your organization grows and serves people well online.
See the service SEO
Be found by members and residents who search by need, not by your name.
- A page for each membership category, credential, event and top resident task
- Public summaries of member resources that search engines can index
- Event pages with markup for events open to the public
YOU GETA project manager, constant communication and one report a month.
See the serviceAI search
Be the official answer when someone asks an AI how to join or how to get something done.
- We test the questions members and residents put to ChatGPT, Gemini and Google's AI features
- A facts page with your legal name, entity type, leaders, services and a review date
- Consistent details across your site, your Google profile and directories
YOU GETA clear picture of how AI answers describe your organization, and a plan to improve it.
See the serviceWebsite redesign
A site built for members, sponsors and residents, and for the accessibility rules.
- Clear paths for prospects, members, sponsors and residents
- Join, renew and register flows that work on a phone, with required notices built in
- Agenda, notice and minutes templates your staff can post on time
YOU GETA new site, built on a plan, with a project manager from kickoff to launch.
See the serviceWeb tools and apps
Tools that turn interest into a member, a registration or a finished task.
- Join, renewal and event registration flows that connect to your membership system
- Member directories, resource libraries and sponsor portals
- Accessible forms, payments and service requests for public bodies
YOU GETScoped on a call, built to your brief, handed over with documentation.
See the servicePaid ads
Fill the conference and the membership drive, inside platform rules.
- Campaigns built around early-bird dates, deadlines and membership drives
- Landing pages that match the ad, with no claim the page cannot document
- Tracking from click to registration or join
YOU GETCampaigns you can see inside, with clear reporting.
See the serviceConversion optimization
Turn more visits into members, registrations and finished tasks.
- Research into where members and residents give up
- Tests on join, renewal, registration and service forms
- Shorter, accessible forms and a clear next step after submission
YOU GETFewer wasted visits and a clear record of what changed the numbers.
See the serviceCopywriting
Plain-language copy that members, residents and your counsel can all read.
- Benefit, dues and event pages with the answer in the first sentence
- Lobbying, not-deductible and records notices placed where they belong
- Sponsor prospectus copy built on audience facts you can document
YOU GETCopy written from your team's knowledge and reviewed by you.
See the serviceBranding
A brand members are proud to carry and residents recognize as official.
- Positioning: who you serve, what membership or the service gives them and why it matters
- Logo and visual identity that look established and consistent
- One look across your site, events, credentials and profiles
YOU GETA brand your whole team and your volunteers can use, not just a logo file.
See the service
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails for nonprofits because the donors, the rules and the budget are specific. So month one is research, and you see the output of every step.
- 1
We map your market
Who competes for your members, sponsors or residents and what they publish. Then what an AI assistant answers when someone asks how to join or how to get something done.
YOU GETA map of competitors, search demand and AI answers
- 2
We listen to your members and residents
Renewal surveys, help desk emails, call logs and event questions show what people ask and where they give up. We write in their words.
YOU GETMember and resident language notes that shape every page
- 3
We check the rules
We read the accessibility, dues disclosure, solicitation, election, records and email rules that apply to your organization and flag risks before anything is published. Your counsel, tax adviser and records officer have the final word.
YOU GETA compliance checklist for your site and campaigns
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, aligned with your membership year, events and budget cycle.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One brief a month, in plain English, tied to joins, renewals, registrations and completed tasks, and the decisions your growth manager recommends next.
YOU GETA monthly brief for your board or council and a clear next step
OUR WORK
What we have done in government and associations
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
OACPS
Website design and build
YOUR TURN
Let us look at your association or public body’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows nonprofits.
Book a call, or send us your site and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your association or public body, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
What does a growth manager actually do for an association or public body?
Your growth manager owns the plan for growing your organization online. They review joins, renewals, registrations and completed tasks each month and recommend what to do next. They meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many organizations start there, and established ones can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your organization and your budget, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so your board or council can see what is happening.
Can you guarantee members, registrations or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and results also depend on your member value, your events and how quickly your team replies. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Do you know the accessibility, tax and records rules?
We research the rules that apply to your organization and build around them. That includes the ADA Title II web rule, lobbying notices on dues, not-deductible statements, records notices and email law. We flag risks before anything goes live. We are not lawyers or tax advisers, so your counsel and adviser have final sign-off.
Can you work with our membership system and our procurement rules?
Yes. We build around the systems you already use, from your membership database and event platform to your payment provider, and we recommend changes where the path loses people. Public bodies often have procurement steps, so tell us yours on the first call and we will work within them.
What do you need from us to start?
Your website address and access to analytics and your membership or service systems if you have them. Then a short call about your members or residents, your calendar and your goals. The audit itself is free.
