Multifamily reconstructionSEOContent

105 clicks in February 2026. 438 in August 2026.

Shepperd Construction is a Texas general contractor that rebuilds multifamily and condo buildings, much of it after construction defect cases. We took on their SEO in January 2026, when the site had almost no search presence. Measured from 22 January to 19 September 2026, monthly clicks went from 105 to 438 and rose in every full month. Here is every month of it.

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August 2026 monthly clicks

438

The last full month in the measured window.

February 2026, first full month105

Client: Shepperd Construction
Sector: Multifamily reconstruction
Work: SEO and content strategy
Onboarded: 13 January 2026
Measured: Jan 26 – Sept 26

WHERE IT STARTED

A contractor search barely showed

Search Console data for shepperdconstruction.com begins on 22 January 2026, three weeks into the engagement. Those first 10 days recorded 39 clicks. In February, the first full month, the site earned 105 clicks from 1,584 impressions, at average position 9.2. The keyword baseline below uses the first 90 days of data, 22 January to 21 April 2026.

The verified starting point

The search baseline

Clicks, February 2026: 105
Impressions, February 2026: 1,584
Avg position, February 2026: 9.2
Keywords ranking, first 90 days: 400
Top 3 keywords, first 90 days: 52

ProblemAlmost no search presence.39 clicks in the first 10 days of data and 105 in February. In the first 90 days, 400 distinct searches showed the site at all, and 52 of them in the top three.
ProblemToo few impressions to mean much.Average position read 9.2 in February, but on 1,584 impressions for the whole month. A good average on a tiny base says little about reach.
ProblemBuyers who rarely search for a contractor.Projects usually start with a forensic engineer, a construction defect attorney, or residents who notice damage and take it to their board. Search had to reach those people, not just someone typing “contractor”.
ProblemWork that cannot be shown.Much of the work is tied to litigation and cannot be written about. At onboarding the site had no blog, and project case studies were not an option.

THE RESULT

Eight months, six numbers

Every figure comes from Google Search Console for shepperdconstruction.com. The whole record falls after Google’s September 2025 reporting change, so every comparison is like for like. Nothing modelled, nothing extrapolated.

Clicks per month01 / 06438in August 2026, from 105 in February 2026, the first full month
Impressions per month02 / 0646,667in August 2026, from 1,584 in February 2026
Average position03 / 069.5August 2026, close to February’s 9.2 on 29 times the impressions
Ranking keywords04 / 061,371from 400 in the first 90 days
Keywords in the top 305 / 06369from 52 in the first 90 days
Months up on the last06 / 066 of 6every full month from March to August 2026 beat the month before on clicks

The month it turned

Position came back in June

From February to May 2026, impressions grew tenfold and average position slipped from 9.2 to 12.8 as the site was shown for more searches. In June it was 9.7, on 26,744 impressions, and it held between 9.3 and 9.7 through August. That is the largest single position shift in the record, and clicks rose in every one of those months.

Low point

May 2026

12.8

June 2026

9.7

MONTH BY MONTH

The full arc

Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.

Clicks per monthJanuary 2026 holds 10 days of data, from 22 January. September 2026 holds 19. Both are marked.

438Aug 26

Average positionLower is better, so this axis is inverted. Position moved as impressions grew tenfold, and held between 9.3 and 9.7 from June to August.

9.5Aug 26

SEARCH FOOTPRINT

From 52 top-three keywords to 369

Clicks are the outcome. The search footprint widened alongside them. Keywords in the top three grew sevenfold, and keywords on page one more than quadrupled. This compares the first 90 days of Search Console data against the most recent 90 days available.

Keywords ranking

3.4× more

4001,371

In the top 10
765
In the top 3
369
Clicks per 90 days
1,187
A separate unit from the keyword bars: clicks recorded inside each 90-day window.

The three keyword measures share one scale, with 1,371 as the widest measure. Keyword counts are Search Console data via Ahrefs, whose sync for this site runs to 12 September 2026. Clicks are shown separately and are site totals from the Search Console export for the same windows. First 90 days: 22 January to 21 April 2026. Most recent 90: 15 June to 12 September 2026. Both windows fall after Google’s September 2025 reporting change.

The website

See the site behind the numbers

Every result in this case study was measured on shepperdconstruction.com. This is its homepage on desktop and on a phone.

Visit shepperdconstruction.com

Shepperd Construction homepage on desktop, with the tagline Reconstruction, Restoration, Commercial, Testing, the headline Shepperd Construction, a yellow Learn More button and a background photo of scaffolding along a stone and stucco building

Shepperd Construction homepage on a phone, with the same tagline and headline over the scaffolding photo, a yellow Learn More button and a photo of a worker repairing reinforced concrete below

THE WORK

Map the referral chain. Then the searches.

Taken from our project records. The first panel is dated. The strategy deliverables in the second panel are not dated in the record, so we do not tie them to a month.

01January 2026
Onboarding and goals
- Engagement started 1 January 2026, onboarding questionnaire completed 13 January
- Core services recorded: construction defect and building envelope repair, CapEx work on ageing buildings and difficult-access projects
- Audiences recorded: forensic engineers, construction defect attorneys, property managers, building owners and REIT owners
- Ground rules set: no project specifics, because much of the work is tied to litigation
- Goal at six months, in the client’s words: make it impossible for people not to find them when searching for a company like theirs
105 → 438monthly clicks, February 2026 against August 2026
02Strategy deliverables
A map for every layer of buyer
- Buyer layers defined: professional referrers, the owners and boards who pay, and residents who first notice the damage
- URL and keyword map of 50+ pages: service pillars, city pages for Austin, Dallas, San Antonio and Fort Worth, audience and property-type pages
- 35+ primary keywords mapped to URLs by search intent
- 83 new informational keywords across 12 clusters, built around live situations such as a roof leak or an engineering report
- Blog plan of 16 litigation-safe topics, split by audience, plus a content gap analysis
- Search performance review for January to July 2026, delivered in July, with part months labelled
52 → 369keywords in the top three, the first 90 days against the most recent 90

THE FULL RECORD

Month by month

Every month of the record, with its real numbers. Clicks rose in every full month.

Month	Clicks	Impressions	Avg position
Jan 26 10 days	39	604	11.4
Feb 26	105	1,584	9.2
Mar 26	135	4,680	12.2
Apr 26	180	7,977	12.3
May 26 Position slip	253	16,285	12.8
Jun 26	324	26,744	9.7
Jul 26	412	31,939	9.3
Aug 26	438	46,667	9.5
Sep 26 19 days	261	22,552	7.9

Search Console data for shepperdconstruction.com runs from 22 January to 19 September 2026. January and September 2026 are part months and are labelled. Monthly average position is weighted by impressions.

What it added up to

From 105 clicks a month to 438, with every month accounted for

01 / 04Up every monthClicks went 105, 135, 180, 253, 324, 412 and 438 from February to August 2026. Six rises in six months, with no month giving ground.
02 / 04Depth, not just breadth369 keywords now sit in the top three, up from 52, and 765 are on page one, up from 166. Ranking on page one is visibility. Ranking in the top three is where clicks actually happen.
03 / 04A resident question led the contentOne article, on water leaking through the roof into a condo unit, earned 734 clicks from 73,460 impressions across the record, second only to the homepage’s 859. Residents who notice damage are the first link in a chain that ends with their board.
04 / 04Measured the whole wayEvery figure here comes from Google Search Console, for every month on record. No modelling, no projections.

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Where the numbers come from

Figures: Google Search Console for shepperdconstruction.com, 22 January to 19 September 2026, keyword counts from the same data via Ahrefs, and Webtec project records.

Clicks per month: 438
Impressions per month: 46,667
Average position: 9.5
Ranking keywords: 1,371

Compare with the Open Index benchmarks

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