For vets, groomers and pet businesses
Pet marketing that fetches more bookings.
Owners trust you with family, so they check you carefully first. Your site, profile, search and ads make you the name they find, trust and book.
- More bookings from every channel
- Every call and form tracked
- No setup fee
WHAT A PATIENT SEES
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Six reasons your schedule has gaps in it.
Local competition, nervous patients and strict rules. Here is what practices tell us, and what we do about each one.
- MON 9:00EMPTY
The calendar has gaps.
Some weeks are packed and others are quiet. Holiday boarding books out while weekday grooms and wellness visits sit empty.
HOW WE FIX IT
Local search, a strong profile and booking that fill the quiet days, planned around your seasons.
SEO and conversion - TUE 11:30EMPTY
Every listing on the map looks the same.
Same stars, same stock puppies, the same “we treat your pet like family” line. Owners pick whoever feels safest at a glance.
HOW WE FIX IT
Real photos, clear policies and reviews that show what a day with you is like.
Branding and website - WED 2:00EMPTY
One bad review keeps you up at night.
A single post about a nicked ear or an anxious dog can outweigh a hundred happy visits, and replying feels risky.
HOW WE FIX IT
A steady review process and a calm reply approach that protects client details.
SEO and copywriting - THU 4:30EMPTY
The rules limit what you can say.
Specialist titles, telehealth, pet food claims and facility licenses all carry rules, and nobody on the team has time to check them.
HOW WE FIX IT
We research the rules for your state and business type and write around them. You keep final sign-off.
Copywriting - FRI 10:00EMPTY
The phone and inbox never stop.
Staff are with animals, not at the desk. Messages wait, calls ring out and owners book somewhere that answered first.
HOW WE FIX IT
Online booking, clear requirements pages and follow-up paths that catch every enquiry.
Conversion and web tools - SAT 9:30EMPTY
Nobody owns the marketing.
The owner or practice manager does it between appointments, and no one is accountable for new clients.
HOW WE FIX IT
A named growth manager and a project manager, accountable for the plan.
Growth Manager
THE FIRST THING PATIENTS SEE
Win the decision before the first visit.
Most patients choose from a search result on their phone, in a minute or two. Six things on your profile decide whether they call you or the next practice.
Your dental practice
- 1Reviews and ratingOwners read recent reviews for one thing: was the animal safe and happy.Review process and SEO
- 2Photos of the real spaceKennels, play yards, exam rooms and grooming tables, with the people who work there.Website and branding
- 3Hours, openings and bookingWhen you are open, whether you take new clients and a booking link that works.Conversion
- 4Services and speciesWhat you do, which animals you handle and what you do not take on.Website and copywriting
- 5Service area or addressA storefront address for clinics and kennels, a service area for mobile groomers, walkers and sitters.SEO
- 6Answers and updatesReplies to reviews and questions that reassure without sharing client details.SEO and AI search
YOUR GROWTH MANAGER
Your business gets a growth manager who understands pet care.
A growth manager is the person accountable for growing your business online. Yours is briefed on how owners choose a vet, groomer, kennel, trainer or sitter. That covers local search, reviews, proof of safety, the rules on claims and licensing, and AI assistants. They are your number one contact, alongside your project manager or specialist.
- WEEK 1
Review
Your bookings, reviews and the local results, every month.
- WEEK 2
Recommend
What to do next, and why it is the right next step.
- WEEK 3
Deliver
Specialists carry it out when you have chosen to buy the work.
- WEEK 4
Report
One plain-English report and a monthly meeting.
- Owns the planDecides what to do next, and in what order, so new clients keep arriving through the year.
- Meets you every monthA monthly meeting to review bookings, reviews and enquiries and agree the priorities.
- Recommends, honestlyClear advice, including when something is not worth buying yet.
- Brings in specialistsRecommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
ALREADY KNOWS
- How owners choose pet care: search, reviews, word of mouth and now AI assistants
- How the local map results work, and how storefront and service-area profiles differ
- Which services and seasons are worth marketing, from holiday boarding to puppy classes
- Who may use the word specialist, and what telehealth pages may promise
- What pet food and treat pages can and cannot claim
- Where your state requires a facility license before you advertise
- Why booked visits, stays and rebookings matter more than clicks
- When to say no to a service that does not fit your business yet
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many pet businesses start there and add services when they are ready. Established clinics and groups can keep a growth manager on its own.
WHAT WE DO FOR YOUR PRACTICE
Everything your practice needs to grow online.
9 services built around how patients choose a pet business, and the rules you work under. Start with your growth manager, or with any one service.
Growth Manager
One accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- Useful on its own, and stays with you as you add services
Get found
- SEOWin the local search for your services.A page for each service, species and town, written for what owners search. Google Business Profile set up as a storefront or service area, whichever fits.See the service
- AI searchGet named when owners ask an AI who to trust.We test the questions owners put to ChatGPT, Gemini and Google’s AI features. Pages that state species, requirements, credentials and hours plainly.See the service
- Paid adsReach owners who need you right now.Campaigns for emergency care, boarding, grooming and training in your area. Budgets planned around holidays and your busy seasons.See the service
Get chosen
- Website redesignA site that shows the animal will be safe.Real photos and video of your team, rooms, yards and tables. Requirements, policies and prices shown plainly.See the service
- CopywritingWords that reassure owners.Service pages in plain English, by species and need. FAQs on safety, vaccines, cost and what happens on the day.See the service
- BrandingA pet business owners remember.Positioning: which owners and animals you serve best, and why you. Logo, color and photography direction that feel warm and capable.See the service
Get booked
- Conversion optimizationTurn more visitors into booked visits and stays.Research into where owners drop off before booking. Tests on booking buttons, forms and requirements pages. A clear, honest description of the first visit or trial day. Before-and-after results you can read.See the service
- Web tools and appsTools that make booking easy.Booking and request flows for visits, stays, grooms and classes. Vaccination and intake forms that collect only what you need. Service-area checkers for mobile groomers, walkers and sitters. Dashboards that show where new clients come from.See the service
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
What to do, and what to stop doing.
The mistakes we see most on dental sites, and the fix for each. Rules vary by state, so check yours.
DON’T
DO
Call a vet a specialist without board certification.
Name board certification in full, and describe other experience as an interest.
Promise a cure, a perfect groom or a calmer dog.
Describe what you do and how you handle each animal.
Reply to a review with details of the pet or the visit.
Reply briefly and warmly, and invite the owner to call.
Offer a discount or free nail trim for a review.
Ask every client the same way, with no reward.
Hide vaccine rules and prices until drop-off.
Put requirements and prices on one page linked from every booking button.
Count clicks.
Count booked visits, stays and rebookings.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails for dental practices because the patients, the rules and the local competition are specific. So month one is research, and you see the output of every step.
- 1
We map your market
Who appears in the local results for your services and area, what they say, and what an AI assistant answers when an owner asks who to trust.
YOU GETA market map of your competitors and local search demand
- 2
We listen to your clients
Your reviews, calls and booking questions show how owners describe their pets, their worries and what they need. We write in their words.
YOU GETOwner-language notes that shape every page
- 3
We check the rules
We read the rules that apply to your business and state: vet advertising and telehealth, pet food labels, review rules and facility licensing. We flag risks before anything is published. You or your counsel have the final word.
YOU GETA compliance checklist for your site and ads
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to booked visits, stays and rebookings and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in pets and animals
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Pet Lounge
Website design and build
Cachorrisimo
Website redesign, E-commerce
YOUR TURN
Let us look at your pet business’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows dentistry.
Book a call, or send us your site and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your pet business, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions dental practices ask.
What does a growth manager actually do for a pet business?
Your growth manager owns the plan for growing your business online. They review your bookings, reviews and enquiries each month and recommend what to do next. They meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work.
Do you work with vets as well as groomers, kennels and pet stores?
Yes. We work with veterinary clinics, groomers, boarding and daycare, trainers, sitters and walkers, independent pet stores and pet food brands. The work changes with the business: a clinic needs credentials and telehealth pages handled carefully, while a mobile groomer needs a service-area profile and easy booking. The free audit shows where to start.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your business, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee more clients or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and your results also depend on your area, your reviews and how quickly you answer enquiries. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Do you follow veterinary, pet food and review rules?
We research the rules for your state and business type, including specialist titles, telehealth limits, pet food label claims, review rules and facility licensing. We build around them and flag risks before anything goes live. We are not lawyers, so you or your counsel have final sign-off.
What do you need from us to start?
Your website address, and access to analytics, Search Console and your Google Business Profile if you have them. Then a short call about your services, area and the clients you most want. The audit itself is free.
