Construction estimatingSEOContent
71 clicks in June 2025. 519 in March 2026. Ten months.
Quantify NA prices painting, flooring and drywall jobs for contractors. Between June 2025 and March 2026, monthly clicks from search rose from 71 to 519, and every month from October onwards beat the one before it. This page covers those ten months, June 2025 to March 2026, including the month Google changed how it counts.
March 2026 monthly clicks
519
The last month in this ten-month window.
June 2025, first full month71
- Client
- Quantify NA
- Sector
- Construction estimating
- Work
- Keyword strategy + content
- Trades
- Painting, flooring, drywall
- Measured
- Jun 25 – Mar 26
WHERE IT STARTED
Visible, but almost never clicked
In June 2025, the first full month in the record, Search Console recorded 71 clicks for quantifyna.com, from 39,077 impressions at an average position of 45.9. Part of that page-five reading came from how Google counted impressions at the time, which changed in September 2025, so wherever it matters we compare like with like.
The verified starting point
The search baseline
- Clicks, June 2025
- 71
- Clicks, July 2025
- 47
- Clicks, first 90 days
- 210
- Impressions, June 2025
- 39,077
- Avg position, June 2025
- 45.9
- ProblemVery few clicks to start from.71 clicks in June 2025, 47 in July and 210 across the first 90 days. Search was sending a trickle.
- ProblemThe top of the footprint was mostly the brand.In the first 90 days, 38 queries reached the top three. The only one of them that earned clicks was the company’s own name, with 31.
- ProblemSome of the traffic was the wrong searcher.Our project notes flag that several existing cost pages draw homeowners pricing a renovation, not the contractors who buy estimating. Volume from the wrong reader does not help.
- ProblemThe yardstick moved mid-record.In mid-September 2025 Google stopped serving 100 results per page. In the week of 1 September, quantifyna.com had 8,115 impressions at position 41.5. In the week of 15 September it had 3,740 at position 23.3, with clicks barely moving, 14 then 9. We treat that as a reporting change, not a result.
THE RESULT
Ten months, six numbers
Every figure comes from Google Search Console for quantifyna.com, June 2025 to March 2026. Where Google’s September 2025 counting change would flatter a comparison, we compare like with like. Nothing modelled, nothing extrapolated.
- Clicks per month01 / 06519March 2026, from 71 in June 2025
- Impressions per month02 / 06210,899March 2026, from 16,732 in October 2025, the first full month after Google’s change
- Average position03 / 066.3March 2026, from 16.0 in October 2025, both after Google’s change
- Ranking keywords04 / 067,474January to March 2026, from 2,745 in the first 90 days after Google’s change
- Keywords in the top 305 / 063,124January to March 2026, from 432 after the change
- Ten-month total06 / 061,720clicks, June 2025 to March 2026
The month it turned
Clicks doubled in one month
Search sent 135 clicks in December 2025 and 276 in January 2026. That is where the curve turned. Average position moved from 15.2 to 10.4 over the same two months, both counted after Google’s change. Our project records do not tie a specific change to that month, so we report the shift and claim nothing more.
December 2025
135
Clicks doubled
January 2026
276
MONTH BY MONTH
The full arc
Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.
519Mar 26
6.3Mar 26
SEARCH FOOTPRINT
From 2,745 keywords to 7,474
Clicks are the outcome. The search footprint widened alongside them. This compares the first 90 days after Google’s September 2025 change against the last 90 days of this window, January to March 2026, so both are counted the same way.
Keywords ranking
2.7× more2,7457,474
In the top 10
4,961
In the top 3
3,124
Clicks per 90 days
1,136
A separate unit from the keyword bars: clicks recorded inside each 90-day window.
The three keyword measures share one scale, with 7,474 as the widest measure. Clicks are shown separately. Keyword counts are Search Console data read through Ahrefs. First 90 days after the change: 15 September to 13 December 2025. Last 90 days of the window: 1 January to 31 March 2026.
The website
See the site behind the numbers
Every result in this case study was measured on quantifyna.com. This is its homepage on desktop and on a phone.
Visit quantifyna.com
THE WORK
Intent first. Then the content.
Taken from our project records. They do not date each task, so the work is not lined up against particular months above.
- 01Keyword strategy
Contractor intent, not homeowner intent
- Scope held to the three trades the firm prices: painting, flooring, and drywall and ceiling
- Every keyword tested against one question: would a contractor who wants to bid more search this, or a homeowner?
- Homeowner cost terms deprioritised, such as LVP cost per square foot and cost to paint a room
- Business modifiers preferred: estimating services, takeoff, bid template, outsource, commercial
- Ten B2B keyword clusters mapped for new content, from trade estimating services to getting on GC bid lists
432 → 3,124keywords in the top 3, first 90 days after Google’s change against January to March 2026 - 02Content
A library built around the estimate
- 56 target keywords covered by published content, listed in the project record
- Estimating methods: takeoffs, top-down and bottom-up, parametric, three-point, Monte Carlo
- Trade cost guides, including drywall cost and the labour cost to hang and finish drywall
- Bidding and outsourcing: why contractors lose bids, estimating without enough staff, the ROI of outsourcing
- Trade-specific bidding: how to bid painting, flooring and drywall jobs faster
85 → 519monthly clicks, October 2025 to March 2026, each month higher than the one before
THE FULL RECORD
Month by month
Every month from June 2025 to March 2026, with its real numbers. Every month from October onwards beat the one before it.
| Month | Clicks | Impressions | Avg position |
|---|---|---|---|
| Jun 25 | 71 | 39,077 | 45.9 |
| Jul 25 Dip | 47 | 38,944 | 53.5 |
| Aug 25 | 93 | 31,115 | 44.5 |
| Sep 25 Google change | 54 | 22,423 | 32.6 |
| Oct 25 | 85 | 16,732 | 16.0 |
| Nov 25 | 99 | 30,752 | 16.8 |
| Dec 25 | 135 | 58,055 | 15.2 |
| Jan 26 | 276 | 103,730 | 10.4 |
| Feb 26 | 341 | 119,362 | 8.2 |
| Mar 26 | 519 | 210,899 | 6.3 |
Google stopped serving 100 results per page in mid-September 2025. Impressions and average position before that point are not directly comparable with the months after it. Clicks were not affected in the same way. This page covers June 2025 to March 2026 only.
What it added up to
From 71 clicks a month to 519, with every month accounted for
- 01 / 04Six rising months in a rowFrom October 2025 to March 2026, every month brought more clicks than the one before it: 85, 99, 135, 276, 341, then 519.
- 02 / 04Higher in search, on the same yardstickAverage position went from 16.0 in October 2025 to 6.3 in March 2026, both counted after Google’s September 2025 change.
- 03 / 04A wider footprintThe site appeared for 7,474 keywords from January to March 2026, compared with 2,745 in the first 90 days after the change. 3,124 of them sat in the top three, up from 432.
- 04 / 04Measured the whole wayEvery figure here comes from Google Search Console for June 2025 to March 2026, for every month in the window, including the month Google changed how it counts. No modelling, no projections.
Your turn
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Where the numbers come from
Figures: Google Search Console for quantifyna.com, June 2025 to March 2026, keyword counts from the same Search Console data via Ahrefs, and Webtec project records.
- Clicks per month
- 519
- Impressions per month
- 210,899
- Average position
- 6.3
- Ranking keywords
- 7,474
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