Personal injury lawSEO
736 clicks in June 2025. 2,030 in June 2026.
Yanko Popovic Sidhu is a Calgary personal injury firm serving Alberta. The firm onboarded with Webtec for SEO on 18 April 2025. Measured from June 2025 to August 2026, monthly clicks from Google went from 736 to 2,030, the same calendar month a year apart, and every month from July 2025 to August 2026 passed 1,400.
June 2026 monthly clicks
2,030
The same calendar month as the baseline, one year later.
June 2025, first full month on record736
- Client
- Yanko Popovic Sidhu
- Sector
- Personal injury law
- Work
- SEO
- Onboarded
- 18 Apr 2025
- Measured
- Jun 25 – Aug 26
WHERE IT STARTED
A firm new to SEO
Search Console’s record for yanko.ca starts on 20 May 2025, about a month after onboarding. In June 2025, the first full month, the site earned 736 clicks from 84,117 impressions, about 25 clicks a day. Google changed how it counts impressions in mid-September 2025, so wherever it matters we compare like with like.
The verified starting point
The search baseline
- Clicks, Jun 2025
- 736
- Impressions, Jun 2025
- 84,117
- Clicks per day, Jun 2025
- 24.5
- Clicks, Jun to Aug 2025
- 3,822
- Impressions, first 90 days after the change
- 288,867
- ProblemA first SEO engagement.By the firm’s own account at onboarding, no SEO or marketing agency had worked on the site before.
- ProblemNo blog yet.The site had no blog at onboarding. The firm said it wanted one, written in a professional, authoritative voice.
- ProblemOne province, one practice area.The firm serves Alberta and focuses on personal injury claims. Search had to reach injured people in that one market.
- ProblemThe yardstick moved mid-record.In mid-September 2025 Google stopped serving 100 results per page, which changed how impressions are counted. Impressions went from 26,103 in the week of 8 September to 14,955 in the week of 15 September, while clicks went from 343 to 360. We treat that as a reporting change, not a result.
THE RESULT
Fifteen months, six numbers
Every figure comes from Google Search Console for yanko.ca, June 2025 to August 2026. Clicks are compared like with like: the same months a year apart, or periods of the same length. Nothing modelled, nothing extrapolated.
- Clicks per month01 / 062,030June 2026, from 736 in June 2025, the same month a year earlier
- Clicks, June to August02 / 065,433in 2026, from 3,822 in the same three months of 2025
- Impressions per month03 / 06132,951August 2026, from 73,439 in October 2025, the first full month after Google’s change
- Months over 1,500 clicks04 / 0611every month from October 2025 to August 2026
- Last six months05 / 0611,009clicks, March to August 2026, from 8,694 in June to November 2025
- Fifteen-month total06 / 0625,266clicks, from 1,766,642 impressions
The month it turned
Clicks doubled in July 2025
Clicks were 736 in June 2025 and 1,598 in July. The step came in a single week: 194 clicks in the week from 7 July, then 468 in the week from 14 July. Every month from July 2025 to August 2026 stayed above 1,400. Our records hold no dated work log for this period, so we report the timing and make no claim about its cause.
June 2025
736
Step from 14 July
July 2025
1,598
MONTH BY MONTH
The full arc
Two measures, two charts. Clicks and impressions sit on very different scales, so putting them on one axis would flatter the story.
1,717Aug 26
132,951Aug 26
SEARCH FOOTPRINT
From 3,210 impressions a day to 3,936
Clicks are the outcome. Reach widened alongside them. This compares the first 90 days after Google’s September 2025 change against the last 90 days of the window, so both are counted the same way.
Impressions per day
1.2× more3,2103,936
Impressions per 90 days
354,211
Clicks, June to August
5,433
Clicks per 90 days
5,271
A separate unit from reach: clicks recorded inside each 90-day window.
Impressions per day is the 90-day total divided by 90. First 90 days: 15 September to 13 December 2025. Last 90: 3 June to 31 August 2026. June to August compares the same 92 days of 2025 and 2026. Keyword-level counts were not available for this property, so this section measures the footprint in impressions rather than ranking keywords.
The website
See the site behind the numbers
Every result in this case study was measured on yanko.ca. This is its homepage on desktop and on a phone.
Visit yanko.ca
THE ENGAGEMENT
What the firm asked for
Our record of this engagement is the firm’s onboarding questionnaire, completed on 18 April 2025. It is not a dated work log, so this section sets out the brief rather than a list of tasks.
- 0118 April 2025
Onboarding
- Practice: personal injury claims of all types
- Market: Alberta, Canada
- Positioning: clients deal directly with experienced lawyers, with no case managers in between
- Website managed by the firm together with Webtec
736 clicksin June 2025, the first full month on record and the baseline for this page - 02The brief
What success meant
- In the firm’s words: increased online search presence and increased intake of clients
- A blog, which the site did not yet have, in a professional and authoritative voice
- A first SEO engagement: no agency had worked on the site before
- Winter months are the busiest for the firm
3,822 → 5,433clicks, June to August, 2025 against 2026
THE FULL RECORD
Every month in the window
Every full month from June 2025 to August 2026, straight from Search Console. Clicks per day evens out the different month lengths.
| Month | Clicks | Impressions | Clicks per day |
|---|---|---|---|
| Jun 25 | 736 | 84,117 | 24.5 |
| Jul 25 | 1,598 | 130,710 | 51.5 |
| Aug 25 | 1,488 | 141,514 | 48.0 |
| Sep 25 Google change | 1,416 | 97,370 | 47.2 |
| Oct 25 | 1,605 | 73,439 | 51.8 |
| Nov 25 | 1,851 | 123,368 | 61.7 |
| Dec 25 | 1,721 | 136,094 | 55.5 |
| Jan 26 | 2,052 | 149,204 | 66.2 |
| Feb 26 | 1,790 | 106,413 | 63.9 |
| Mar 26 | 1,815 | 119,690 | 58.5 |
| Apr 26 | 1,809 | 115,250 | 60.3 |
| May 26 | 1,952 | 127,222 | 63.0 |
| Jun 26 | 2,030 | 114,205 | 67.7 |
| Jul 26 | 1,686 | 115,095 | 54.4 |
| Aug 26 | 1,717 | 132,951 | 55.4 |
Google stopped serving 100 results per page in mid-September 2025. Impressions before that point are not directly comparable with the months after it. Clicks were not affected in the same way. Measured June 2025 to August 2026.
What it added up to
From 736 clicks a month to 2,030, with every month accounted for
- 01 / 04The same month, nearly three times the clicksyanko.ca earned 2,030 clicks from Google in June 2026, against 736 in June 2025. Comparing the same calendar month keeps the season out of the comparison.
- 02 / 04Summer against summerJune to August brought 5,433 clicks in 2026, against 3,822 in 2025. Each of the three months was higher than a year earlier: 2,030 against 736, 1,686 against 1,598, and 1,717 against 1,488.
- 03 / 04The busy season showed upAt onboarding the firm said winter months are its busiest. January 2026 was the highest month in the window, with 2,052 clicks.
- 04 / 04Measured the whole wayEvery Google figure here comes from Search Console, for every month in the window, including the month Google changed how it counts. Bing figures are labelled as Bing. No modelling, no projections.
Your turn
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Where the numbers come from
Figures: Google Search Console for yanko.ca, June 2025 to August 2026, Bing Webmaster Tools AI performance data from 6 April to 31 August 2026, and the firm’s onboarding questionnaire of 18 April 2025.
- Clicks per month
- 2,030
- Clicks, June to August
- 5,433
- Impressions per month
- 132,951
- Months over 1,500 clicks
- 11
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