How long does it take?

About a minute. You watch each step as it runs, from reading your site to asking AI to writing the strategy read, and the report opens when everything is in.

Is it really free, and what happens to what I enter?

It is free and needs no sign-up. We read your public homepage and a few public files such as robots.txt and your sitemap, run the checks and show you the result. By running the audit you agree to our Terms of Service and Privacy Policy, which explain how we handle what you enter.

Does it test ChatGPT, Gemini and Perplexity?

Not yet. The live test uses one assistant, Claude with web search, and says so. Assistants differ and results vary run to run, so treat it as a real sample, not the whole picture. In a full audit we test the others by hand.

Why is there no ranking or traffic number?

Because we cannot measure them from outside without access to your Search Console and analytics, and we will not guess. Rankings, backlinks and real conversion rates are part of a full audit, with your data connected.

My result is low. Is that bad?

It is a to-do list in the right order, not a verdict. The plan starts at the floor, can the site be reached and indexed, because nothing above it matters if that fails. Most sites we check have two or three fixes that move the result the most.

Webtec Auditor·Free AI growth audit

How does AI see your business?AI visibility, SEO, brand and positioning in one free report.

Enter your site. The Webtec Auditor asks AI about your market and about you, reads your site like Google and like a buyer, then hands you a strategist's read and the fixes in the right order.

Live AI tests
Brand and positioning
45+ checks
PDF report

Some of what the Auditor looks at

Named in AI answers
Cited as a source
What AI says about you
GPTBot access
ClaudeBot access
PerplexityBot access
Google-Extended
llms.txt
robots.txt
XML sitemap
Canonical tag
Redirect chain
Server response time
Page weight
Render-blocking scripts
Structured data
Named in AI answers
Cited as a source
What AI says about you
GPTBot access
ClaudeBot access
PerplexityBot access
Google-Extended
llms.txt
robots.txt
XML sitemap
Canonical tag
Redirect chain
Server response time
Page weight
Render-blocking scripts
Structured data

Positioning
Value proposition
Unique selling points
Ideal client
Buyer persona
Competitors AI names
Conversion path
First-screen clarity
One clear next step
Contact paths
Form length
Proof and reviews
Pricing signals
Tracking
Title and H1
Marketing plays
Positioning
Value proposition
Unique selling points
Ideal client
Buyer persona
Competitors AI names
Conversion path
First-screen clarity
One clear next step
Contact paths
Form length
Proof and reviews
Pricing signals
Tracking
Title and H1
Marketing plays

INSIDE YOUR REPORT

Not another SEO checklist. The whole picture.

Most free audits stop at tags and speed. The Webtec Auditor also tests what AI says, reads your brand like a strategist and tells you what to do first.

Example · a family dental clinic in CalgaryExample report

AI visibility · measured live

Do AI assistants name you?

“best family dentist in Calgary”Not found
“who should I see for teeth whitening in Calgary”Cited
“Calgary dentist cost and reviews”Named

1 of 3

Sources it used instead

Directory siteReview siteCompetitor ALocal news

Example · a family dental clinic in CalgaryExample report

What AI says about you

What can you tell me about Your Clinic (yourclinic.com)? Who are they for, and what do people say?

I found a family dental clinic in Calgary with good reviews on a directory site. Its own site lists services, but I could not find prices, who the dentists are or what makes it different

Partly knows youLooked at:yourclinic.comReview siteMap listing

Example · a family dental clinic in CalgaryExample report

The verdict

Your site says what you do, but not why a family should pick you over the clinic next door. Lead with that, and AI has something to repeat.

Clear, distinctVague

Clarity 4 / 5

Distinct from rivals 2 / 5

The problem. “Quality dental care for the whole family” could be any clinic.

Sharper positioning

For busy Calgary families, the clinic that sees parents and kids in one visit, with prices shown up front.

Example · a family dental clinic in CalgaryExample report

Buyer persona

Parent booking care for the whole family

Wants

One visit for everyone
Evening slots

Struggles with

Unclear prices
Long waits

Asks

Do you take my plan?
Are you good with kids?

Who AI recommends instead

Competitor A

Shows prices and new-patient offers on the homepage.

Stand apart: family visits in one booking, prices in view.

Competitor B

Named in AI answers for kids’ dentistry.

Stand apart: family visits in one booking, prices in view.

01 · AI visibility
Find out if AI names you
We put the questions your buyers ask to an AI assistant with live web search. Named, cited, found or missing, and exactly who it picked instead.
- Three buyer questions, plus your own
- No business name in any question
- The sources that shaped each answer
Example · a family dental clinicExample report
AI visibility · measured live
Do AI assistants name you?
“best family dentist in Calgary”Not found
“who should I see for teeth whitening in Calgary”Cited
“Calgary dentist cost and reviews”Named
1 of 3
Sources it used instead
Directory siteReview siteCompetitor ALocal news
02 · Your reputation in AI
Hear what AI says about you
Then we ask about you by name. See whether it knows you, what it gets wrong, and which sites it trusts to describe you.
- Knows you, partly, or not at all
- Its answer, word for word
- Where it looked
Example · a family dental clinicExample report
What AI says about you
What can you tell me about Your Clinic (yourclinic.com)? Who are they for, and what do people say?
I found a family dental clinic in Calgary with good reviews on a directory site. Its own site lists services, but I could not find prices, who the dentists are or what makes it different
Partly knows youLooked at:yourclinic.comReview siteMap listing
03 · Brand and positioning
Get a strategist’s read
Your positioning and value proposition, rated for clarity and how different you sound, with a sharper line you can use tomorrow.
- Positioning map
- UVP rewritten, USPs checked for proof
- Your homepage hero, rewritten
Example · a family dental clinicExample report
The verdict
Your site says what you do, but not why a family should pick you over the clinic next door. Lead with that, and AI has something to repeat.
Clear, distinctVague
Clarity 4 / 5
Distinct from rivals 2 / 5
The problem. “Quality dental care for the whole family” could be any clinic.
Sharper positioning
For busy Calgary families, the clinic that sees parents and kids in one visit, with prices shown up front.
04 · Buyers and competitors
Know your buyers and your rivals
Your ideal client and buyer persona, the competitors AI recommends instead of you, and how to stand apart from each one.
- What they want, fear and ask
- Competitors named by AI
- The path from first visit to customer
Example · a family dental clinicExample report
Buyer persona
Parent booking care for the whole family
Wants
One visit for everyone
Evening slots
Struggles with
Unclear prices
Long waits
Asks
Do you take my plan?
Are you good with kids?
Who AI recommends instead
Competitor A
Shows prices and new-patient offers on the homepage.
Stand apart: family visits in one booking, prices in view.
Competitor B
Named in AI answers for kids’ dentistry.
Stand apart: family visits in one booking, prices in view.
05 · Fix plan and PDF
Leave with a plan, in order
Over 45 checks on SEO, AI readiness and conversion become a fix plan that starts at the floor. Download it all as a PDF to share with your team.
- Quick wins, this month, bigger projects
- Marketing plays in priority order
- A PDF report you keep
Example · a family dental clinicExample report
Your fix plan, floor first
1Let AI crawlers inFixQuick win
2Say who you are for in the first lineImproveQuick win
3Add prices and a booking buttonImproveThis month
4Publish answer pages for buyer questionsFixBigger project
Audit report for
Your Clinic
PDF report
Each fix links to a plain-English guide

HOW IT WORKS

About a minute, and you watch every step.

Press Generate and the Auditor shows you what it is doing as it does it. The report opens when everything is in.

STEP 1
Reads your site
Homepage, robots.txt, sitemap and llms.txt, the way Google and AI crawlers do.
STEP 2
Asks AI, live
Three to five buyer questions with live web search. No business name in any.
STEP 3
Asks about you
One question about you by name: what AI knows and where it looked.
STEP 4
Reads like a buyer
What a stranger would say you do, for whom and where, and what is missing.
STEP 5
Writes the strategy
Positioning, persona, competitors, conversion path and marketing plays.
STEP 6
Builds your report
Two results, the fixes in order, and a PDF you keep.

WHAT THE AUDIT DOES NOT MEASURE

We say what it can not see, so you can trust what it can.

Fixing conversion on traffic that never arrives is the wrong first move. That is why the plan starts at the floor, and why the AI result is never blended into the website result.

Rankings and traffic
Needs your Search Console and analytics. Part of a full audit.
Backlinks and authority
Needs a link index, not a page fetch.
One page, plus sitewide files
We read your homepage and robots.txt, sitemap and llms.txt. Not every page.
One assistant
The live test uses Claude with web search. Others differ, and answers vary run to run.
Conversion rate
Readiness is read from markup. A real rate needs your analytics.
Opinion as fact
Thresholds from Google or web.dev are labelled. Ours are labelled Webtec guideline.

WHEN YOU WANT MORE

The Auditor, and a full audit.

The Webtec Auditor is a fast, honest read of the front door. A full audit goes through the whole house, with your data connected.

The Webtec Auditor, free

Your homepage plus robots.txt, sitemap and llms.txt
Three to five live buyer questions, plus one about you by name
About 45 checks across SEO, AI readiness, conversion and clarity
A strategist’s read: positioning, persona, competitors and plays
A fix plan in order, and a PDF report

Run it now, free

A full audit with us

Every important page, crawled, not just the homepage
Your Search Console and analytics, so rankings, clicks and real conversion rates are measured
Backlinks and authority, benchmarked against named competitors
AI visibility tested across several assistants with a full question set
A roadmap handed to a person who can carry it out

Book a call about a full audit

QUESTIONS

About the Webtec Auditor.

Question 1 of 8

What does the Webtec Auditor check?

Six things. Whether AI assistants name your business when a buyer asks a real question, and what AI says about you by name (both tested live). Whether search engines and AI crawlers can reach, read and trust your site. How ready the page is to turn visitors into customers. How clearly a stranger can tell what you do. And a strategist’s read of your positioning, value proposition, buyer persona, competitors and next marketing moves.

Question 4 of 8

How does the AI visibility test work?

We build three questions a buyer who does not know you would ask, such as “best personal injury lawyer in Calgary”, and you can add your own. None contains your business name. We put each to an assistant with live web search and see whether your business is named, whether your site is cited as a source, or whether it was found and ignored. After the report opens you can test one more question.

Question 5 of 8

What is the strategy read, and can I trust it?

It is a strategist’s opinion, written by AI from what the audit found: your homepage text, your answers in the form and what the assistants actually said. It covers positioning, value proposition, ideal client and persona, competitors, the path to customer and marketing plays. It quotes your page, names only competitors the AI answers named, and never invents numbers. A Webtec strategist can go through it with you on a call.