For logistics, auto and equipment businesses
Logistics marketing that wins the quote.
Shippers want a price they believe and a number they can check. Your site, search, AI answers and ads make you easy to find and easy to get a quote from.
- More quotes from every channel
- Every call and form tracked
- No setup fee
JOB TICKET · MISSED CALLS
WALKING TO THE NEXT COMPANY
$93,600a year
About 156 jobs a year, assuming half of those callers would have booked. Simple arithmetic from your own numbers, not a forecast.
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callOPEN WORK ORDERS
Six jobs your marketing never gets round to.
Missed calls, thin reviews and a quote that never gets followed up. Here is what trades owners tell us, and how each order gets closed.
- WORK ORDER 01OPEN
The marketplaces own the first click.
Buyers find us on a listing site or a load board, compare us with ten others and only then look us up. We are paying to be one tile in someone else’s grid.
CLOSED BY · SEO
Your own pages for the services, lanes and units you want, so more searches land on you directly.
- WORK ORDER 02OPEN
Our honest price looks expensive.
We show the full price. The dealer down the road shows a lower number and adds fees at the desk, and buyers click on theirs.
CLOSED BY · COPYWRITING AND CRO
All-in price pages that explain what is included, so honesty reads as value, not cost.
- WORK ORDER 03OPEN
People cannot tell us from a broker.
We run our own trucks, but online we look the same as a company that just resells the job.
CLOSED BY · WEBSITE REDESIGN
Clear status, registration numbers, fleet and yard photos, and pages that show the work you do yourself.
- WORK ORDER 04OPEN
The urgent call goes to voicemail.
A tow, a breakdown or a load needs an answer now. If we miss it at night, the next name on the map gets it.
CLOSED BY · WEB TOOLS
Tap-to-call, after-hours routes and a follow-up flow for missed calls, sent with consent.
- WORK ORDER 05OPEN
We cannot tell which ads bring work.
The agency reports clicks. We need to know which campaign brought the move, the repair order or the deal.
CLOSED BY · PAID ADS
Call and form tracking tied to booked work, and campaigns judged on that number.
- WORK ORDER 06OPEN
We need drivers and techs as much as customers.
Half our growth problem is hiring. The careers page is one paragraph and an email address.
CLOSED BY · SEO AND ADS
Recruiting pages and campaigns that tell drivers and technicians what the job is really like.
THE ROUTE
From “it is leaking” to a five-star review.
Five stops on every job. Most trades lose work at the first two, long before anyone sees a van. Here is where, and what we do about it.
- 1
Found
THE JOB LEAKS WHEN
Buyers meet you on a marketplace, load board or lead site, and your own pages never show up for the lane, the move or the repair.
WE
Pages for each service, lane, vehicle or location you want, and a Business Profile that matches them.
SEO - 2
Verified
THE JOB LEAKS WHEN
The visitor cannot find your USDOT or MC number, cannot tell carrier from broker, or sees stock photos instead of your yard.
WE
Registration, status and real photos placed where buyers look, in the format the rules require.
Website redesign - 3
Quoted
THE JOB LEAKS WHEN
The quote form asks for everything, nobody replies for a day, or the price on the page is not the price at the desk.
WE
Short quote and estimate flows, honest all-in prices and a response time you can keep.
Web tools and conversion - 4
Booked
THE JOB LEAKS WHEN
Two other operators sent a quote too, and theirs explained what was included.
WE
Copy that explains estimates, fees and warranties in plain words, before the buyer has to ask.
Copywriting - 5
Repeat
THE JOB LEAKS WHEN
The job ends and nobody asks for the review, the next service visit or the next load.
WE
A review and follow-up routine that stays within the platform and consent rules.
Growth Manager
YOUR GROWTH MANAGER
Your business gets a growth manager who keeps every quote moving.
A growth manager is the person accountable for growing your business online. Yours is briefed on how transport, auto and equipment buyers choose: marketplaces, maps, registration checks, all-in pricing, written estimates, reviews and how AI assistants answer questions about your category. They are your main contact, alongside your project manager or specialist.
THE DISPATCHER
- Sets the order of workDecides what to fix first, from registration display to quote forms to campaigns.
- Checks before anything goes liveReviews ads and pages against the pricing, registration and consent rules, and flags what your counsel should see.
- Reviews the numbers monthlyQuotes, bookings and their sources, in a meeting with you each month.
- Coordinates the specialistsBriefs and manages our SEO, ads, website, copy and brand specialists when you buy the work.
BRIEFED ON YOUR TRADE
- Carrier versus broker disclosure
- USDOT and MC display rules
- All-in vehicle pricing
- Payment and lease ad disclosures
- Written estimates for moves and repairs
- Dealer-only service claims
- Marketplace versus direct demand
- Driver and technician recruiting
Owners can start with a growth manager alone and add services when they are ready. Operators with several locations or brands can keep one to coordinate them.
Book a call with a growth manager- Marketplaces and lead sites decide who sees you first.
- Ad prices, site prices and desk prices drift apart.
- Nobody owns the compliance check before a campaign goes live.
- Leads are counted, but booked moves, repair orders, loads and deals are not.
MONDAY MORNING, WITH ONE
- One person owns the plan and the order of work.
- Every ad and page is checked against the pricing and registration rules first.
- A monthly review tied to quotes, bookings and where they came from.
- Specialists briefed once and coordinated for you.
THE RATE CARD
Everything we do for your trade.
9 services, all in view. Start with your growth manager, or with any one service.
- 01 · START HERE
Growth Manager
One accountable person for growth online.
- A named contact, alongside your project manager or specialist
- A monthly meeting tied to quotes and bookings
- Decides what to do next across all of our services
- Works on its own, or alongside any service you add
Someone whose job is making sure your growth online succeeds.
About growth manager - 02
SEO
Be found for the lane, the move, the repair or the unit.
- Service, lane, location and inventory pages built for the searches you want
- A Google Business Profile that follows the naming and department rules
- Consistent name, registration numbers and address across directories
- Driver and technician recruiting pages
- A monthly report tied to quotes and bookings
A project manager, constant communication and one report a month.
About seo - 03
AI search
Be the operator an assistant can name and verify.
- We test the questions buyers ask ChatGPT, Gemini and Google’s AI features
- Plain answers on estimates, fees, warranties and service areas
- Registration and business details made consistent everywhere
- A monthly check on whether you are named and which sources are cited
A clear picture of how AI answers describe your business, and a plan to improve it.
About ai search - 04
Website redesign
A site that proves you are real and shows the real price.
- Registration numbers, carrier or broker status and address where the rules want them
- Inventory and rental pages with all-in prices and photos of the actual unit
- Fast, mobile-first pages with tap-to-call and short quote forms
- A redesign plan that protects the search visibility you already have
A new site, built on a plan, with a project manager from kickoff to launch.
About website redesign - 05
Web tools and apps
Quote and estimate flows that do not stall.
- Freight quote, moving estimate and service booking flows
- Missed-call and quote follow-up, sent with consent
- Simple dashboards showing where bookings come from
- Admin your office team can run without us
Scoped on a call, built to your brief, handed over with documentation.
About web tools and apps - 06
Paid ads
Win the urgent search without breaking the pricing rules.
- Search and local campaigns for towing, repair, moving and inventory
- Fee, surcharge and payment disclosures built into the ad and the page
- Feed prices kept in step with landing pages for vehicle ads
- Spend judged on booked work, not clicks
Campaigns you can see inside, with clear reporting.
About paid ads - 07
Conversion optimization
Turn more visits into quote requests.
- Research into where visitors drop out of quote and trade-in forms
- Tests on forms, price displays and calls to action
- Clear statements of what happens after a request
- Before-and-after results you can read
Fewer wasted visits and a clear record of what changed requests.
About conversion optimization - 08
Copywriting
Words that explain the price before the buyer has to ask.
- Plain-English pages on estimates, fees, warranties and claims
- Lane and service pages written for the shipper or driver who buys them
- Review replies and offers drafted for you to approve
Copy written with you and reviewed by you, and by your counsel where needed.
About copywriting - 09
Branding
A name that looks dependable on a truck, a lot and a screen.
- Positioning: the lanes, vehicles or jobs you are known for
- Identity that works on trailers, vans, signs, uniforms and sites
- One consistent look across locations and brands
A brand your whole team can use, not just a logo file.
About branding
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
What to do, and what to stop doing.
The mistakes we see most on trades’ profiles, sites and ads, and the fix for each. Licensing and advertising rules vary by place, so check yours.
DON’T
DO
Advertise a price that grows at the desk or the dock.
Show the all-in price, and explain anything that varies.
Let a broker site look like a carrier.
State your status and show your registration numbers plainly.
Put a monthly payment in an ad on its own.
Add the required credit or lease disclosures beside it.
Tell customers only the dealer can service their car.
Describe your service honestly, without warranty threats.
Start work or text customers without consent.
Record the authorization and honor every opt-out.
Judge marketing on clicks and leads.
Judge it on booked moves, repair orders, loads and deals.
HOW WE RESEARCH YOUR TRADE
We do the homework before we build.
Generic marketing fails trades because the work, the service area and the rules are specific. So month one is research, and you see the output of every step.
- 1
We map where your buyers start
Which marketplaces, maps, load boards and AI answers your buyers see first, and who wins there for your services and areas.
YOU GETA map of the competitors and platforms between you and the buyer
- 2
We read the rules for your trade
Registration display, broker status, pricing, credit and lease ads, estimates and consent, for your operation and states. You or your counsel have the final word.
YOU GETA compliance checklist for your site, profiles and campaigns
- 3
We listen to your customers
Calls, quote requests and reviews show how buyers describe the job and what worries them. We write in their words.
YOU GETCustomer-language notes that shape every page
- 4
We write the plan
The pages, flows, campaigns and the order we build them in, agreed with you before work starts.
YOU GETA written plan with priorities
- 5
We measure every month
One plain-English report a month, tied to quotes and bookings, with the next step your growth manager recommends.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in logistics, auto and equipment
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Crown Auto Leasing
Website design and build
e-Industrial Solutions
Website design and build
YOUR TURN
Let us look at your transport, auto or equipment business’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows your trade.
Book a call, or send us your details and a strategist will review your online presence by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your transport, auto or equipment business, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions trades owners ask.
Do you work with carriers, brokers, movers, repair shops and dealers alike?
Yes. The buyers differ, but the leaks are similar: being found beyond the marketplace, proving you are real, showing an honest price and answering fast. Your growth manager adapts the plan to how your buyers choose, and to the rules that apply to your operation.
Can you make sure our ads follow the pricing and registration rules?
We research the rules that apply to your business, build them into every page and campaign, and flag anything that needs legal review. We are not lawyers, so you or your counsel have the final word on compliance.
Do we have to buy every service?
No. Start with a growth manager or a single service and add more when it makes sense. The free audit shows where you lose the most work and where to begin.
How much does it cost?
It depends on the services that fit your business, so we scope it after the free audit and tell you the cost before you commit. For SEO we recommend six months, and we report every month so you can see progress.
Can you guarantee more loads, moves or car sales?
No, and be wary of anyone who does. Search engines, marketplaces and AI assistants change, and results depend on your market and competition. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice.
Should we stop using lead sites and marketplaces?
Not overnight. They can keep work coming while your own presence grows. We help you see what each lead really costs once you count booked work, and shift effort towards channels where buyers come to you directly.
What do you need from us to start?
Your website address, access to your Google Business Profile and analytics if you have them, your registration details and a short call about the work you want more of. The audit itself is free.
