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GLOSSARY

What is generative engine optimization? (GEO)

DEFINITION

Generative engine optimization (GEO) is a name for optimizing content so generative AI systems include and cite it in their answers. The term was popularized by a 2023 academic paper and is used almost interchangeably with AEO.

In practice the groundwork is the same as AEO: clear, well-evidenced, extractable content on a site that machines can crawl and trust.

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