Skip to content

GLOSSARY

What is information scent?

DEFINITION

Information scent is a user’s estimate of how useful a link, ad or page will be, based on how it is represented. Strong scent keeps people moving, and weak scent sends them away.

Nielsen Norman Group describes it as relative to the visitor’s need. Clear labels and a first screen that confirms the promise strengthen it.

Rated by our clients

Don't take our word for it.

Some of the businesses we have worked with

Your cookies, your call

We use only the cookies this site needs to work. If you say yes, we also turn on Google Analytics to see what works, and our live chat, which records how you use the site so we can help you faster. Nothing optional runs until you choose. See our cookie policy.