For dental practices
Dental marketing that keeps every chair busy.
Patients pick a dentist in minutes, on their phone. Your website, Google profile, search and ads work as one, so they find you, trust you and book first.
- More patients from every channel
- Every call and form tracked
- No setup fee
WHAT A PATIENT SEES
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Six reasons your schedule has gaps in it.
Local competition, nervous patients and strict rules. Here is what practices tell us, and what we do about each one.
- MON 9:00EMPTY
Empty chairs.
Cancellations and gaps cost you every day, and new-patient flow is hard to predict.
HOW WE FIX IT
Local search, a strong profile and easy booking that keep new patients arriving.
SEO and conversion - TUE 11:30EMPTY
Every practice on the map looks the same.
Same stars, same smiles, the same “gentle, family dentistry” line. Patients pick whoever feels safest at a glance.
HOW WE FIX IT
Positioning, photos and reviews that show what it is like to be your patient.
Branding and website - WED 2:00EMPTY
Patients are nervous about price and insurance.
Searches about cost and plans end at the practices that answer plainly. If your site hides it, they move on.
HOW WE FIX IT
Clear pages on treatments, plans accepted and what to expect.
Copywriting and website - THU 4:30EMPTY
The rules limit what you can say.
Specialty titles, before-and-after photos, testimonials and patient information are all regulated.
HOW WE FIX IT
We research your state’s rules and write around them. Your practice keeps final sign-off.
Copywriting - FRI 10:00EMPTY
The phone goes unanswered.
A missed call is a patient who dialled the next practice. Front-desk time is stretched and online booking is clunky.
HOW WE FIX IT
Simple booking, one-tap calling and follow-up paths that catch every enquiry.
Conversion and web tools - SAT 9:30EMPTY
Nobody owns the marketing.
The practice manager does it between patients, an agency changes contacts, and no one is accountable for new patients.
HOW WE FIX IT
A named growth manager and a project manager, accountable for the plan.
Growth Manager
THE FIRST THING PATIENTS SEE
Win the decision before the first visit.
Most patients choose from a search result on their phone, in a minute or two. Six things on your profile decide whether they call you or the next practice.
Your dental practice
- 1Reviews and ratingPatients check the stars and read recent reviews before anything else.Review process and SEO
- 2PhotosReal photos of your team and your rooms ease first-visit nerves.Website and branding
- 3Hours and bookingOpening hours, a booking link and a phone number that gets answered.Conversion
- 4Treatments and insuranceWhat you treat and which plans you accept, said plainly.Website and copywriting
- 5DescriptionA clear, honest summary in the words patients use.Copywriting
- 6Answers and postsReplies and updates that address real worries, within the rules.SEO and AI search
YOUR GROWTH MANAGER
Your practice gets a growth manager who understands dentistry.
A growth manager is the person accountable for growing your practice online. Yours is briefed on how dental practices win patients: local search, reviews, trust before the first visit, the advertising and privacy rules and how AI search is changing how people look for a dentist. They are your number one contact, alongside your project manager or specialist.
- WEEK 1
Review
Your enquiries, bookings and the local results, every month.
- WEEK 2
Recommend
What to do next, and why it is the right next step.
- WEEK 3
Deliver
Specialists carry it out when you have chosen to buy the work.
- WEEK 4
Report
One plain-English report and a monthly meeting.
- Owns the planDecides what to do next, and in what order, so new-patient flow stays steady.
- Meets you every monthA monthly meeting to review new-patient enquiries and agree the priorities.
- Recommends, honestlyClear advice, including when something is not worth buying yet.
- Brings in specialistsRecommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
ALREADY KNOWS
- How patients choose a dentist: search, reviews, referrals and now AI assistants
- How the local map results work, and what moves a practice up
- Which treatments and areas are worth marketing, and when
- What your state allows on specialty claims, photos and testimonials
- What patient privacy rules mean for reviews and replies
- Where booking requests leak, and how fast to answer them
- Why booked new-patient visits matter more than clicks
- When to say no to a service that does not fit your practice yet
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many practices start there and add services when they are ready. Established practices can keep a growth manager on its own.
WHAT WE DO FOR YOUR PRACTICE
Everything your practice needs to grow online.
9 services built around how patients choose a dental practice, and the rules you work under. Start with your growth manager, or with any one service.
Growth Manager
One accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- Useful on its own, and stays with you as you add services
Get found
- SEOWin the local search for your treatments.A page for each treatment and location, written for what patients search. Google Business Profile and a review process built for dental practices.See the service
- AI searchGet named when patients ask an AI who to see.We test the questions patients put to ChatGPT, Gemini and Google’s AI features. Pages structured so the answer is easy to find and quote.See the service
- Paid adsReach patients who are searching right now.Campaigns built around treatments and your area. Landing pages that match the ad and the treatment.See the service
Get chosen
- Website redesignA site that eases first-visit nerves.Team and practice photos, so patients know who they will meet. Treatments, insurance and payment shown plainly.See the service
- CopywritingWords that reassure.Treatment pages in plain English. FAQs on pain, cost and insurance.See the service
- BrandingA practice patients remember.Positioning: who you care for and why you are the better choice. Logo, colour and photography direction that feel warm and professional.See the service
Get booked
- Conversion optimizationTurn more visitors into booked visits.Research into where visitors drop off. Tests on booking buttons, forms and phone prompts. A clear, honest description of the first visit. Before-and-after results you can read.See the service
- Web tools and appsTools that make booking easy.Appointment request flows that keep sensitive details off the form. Insurance and treatment questions answered before the call. Simple cost-range guides, with the right disclaimers. Dashboards that show where new patients come from.See the service
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
What to do, and what to stop doing.
The mistakes we see most on dental sites, and the fix for each. Rules vary by state, so check yours.
DON’T
DO
Call yourself “the best” or “painless”.
Describe your approach and credentials accurately.
Reply to a review with treatment details.
Reply warmly and generally, and never confirm someone is a patient.
Hide insurance and payment questions.
Say which plans you accept and how payment works.
Put every treatment on one page.
Give each treatment and location its own page.
Let the phone ring out.
Answer or call back the same day, and offer online booking.
Count clicks.
Count booked new-patient visits.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails for dental practices because the patients, the rules and the local competition are specific. So month one is research, and you see the output of every step.
- 1
We map your market
Who appears in the local results for your treatments and area, what they say, and what an AI assistant answers when a patient asks who to see.
YOU GETA market map of your competitors and local search demand
- 2
We listen to your patients
Your reviews, calls and new-patient questions show how people describe what they need and what worries them. We write in their words.
YOU GETPatient-language notes that shape every page
- 3
We check the rules
We read your state’s dental advertising rules and the privacy rules that affect reviews and testimonials, and flag risks before anything is published. Your practice or counsel has the final word.
YOU GETA compliance checklist for your site and ads
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to booked new-patient visits and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in dental and orthodontics
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Kidsgrove Dental
Website design and build
Egham Dental Care
Website design and build
YOUR TURN
Let us look at your dental practice’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows dentistry.
Book a call, or send us your site and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your dental practice, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions dental practices ask.
What does a growth manager actually do for a dental practice?
Your growth manager owns the plan for growing your practice online. They review your enquiries and bookings each month, recommend what to do next and in what order, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many practices start there, and established practices can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your practice, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee new patients or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and your results also depend on your area, your reviews and how quickly you answer enquiries. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Do you follow dental advertising rules and patient privacy rules?
We research the rules for the states you practise in, including how specialty titles, photos and testimonials may be used, and the privacy rules that affect reviews and replies. We build around them and flag risks before anything goes live. We are not lawyers, so your practice or counsel has final sign-off.
Do you work with specialists and multi-location groups?
We work with dental and healthcare practices of different sizes. Send us your site and the free audit will show how it looks to a patient today, whether we are the right fit and where we would start.
What do you need from us to start?
Your website address, access to analytics, Search Console and your Google Business Profile if you have them, and a short call about your treatments, area and the patients you most want. The audit itself is free.
