Biotech, pharma and medical devicesWebsite redesign

MassMatrix redesigned.

Revolutionize biologics characterization with mmBiologics. Automate workflows, improve accuracy, and integrate seamlessly for faster, smarter MS-based analysis.

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Client: MassMatrix
Industry: Biotech, pharma and medical devices
Platform: WordPress
Work: Website redesign
Language: English

MARKET POSITIONING

Who the site speaks to, and what it promises.

Every redesign starts with a clear answer to these two questions. This is how the site answers them today.

The promise

Transforming Mass Spectrometry Data Analysis Workflows

In their words

Revolutionize biologics characterization with mmBiologics. Automate workflows, improve accuracy, and integrate seamlessly for faster, smarter MS-based analysis.

How the site is organised

Products
mmBiologics
mmSearch
mmCloud
Services
Custom Workflows
Data Science

BRAND SYSTEM

The colours, type and logo we built around.

Colour, typography and the mark work as one system across every page, from the first screen to the footer.

Palette

Primary#2877b5
Accent#43a8f3
Surface#ffffff
Ink#2c2b2d

Typography

AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Poppins · headings

AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Open Sans · body

WHAT WE DID

From first conversation to a site that works.

01Research and positioningWe study the market, the audience and the competitors first, then agree who the site is for and what it must make them do.
02UX and SEO blueprintThe pages, structure and order of the build are written down before design starts, so rankings and traffic are protected.
03Design systemColour, type, components and layout built as one consistent system that matches the brand.
04Build and mobile-first QAA fast, accessible build, checked on real devices and reviewed by a second person before launch.
05On-page SEO and structured dataClean headings, titles and descriptions, internal links and schema so search engines and AI assistants can read the site.
06Launch and careA planned launch with redirects, tracking and a Growth Manager watching the numbers afterwards.