Education consultingWebsite redesignSEOAEO
GradeUp Education redesigned.
Brazil's consultancy for studying abroad: personal strategy and application support for undergraduate, master's, summer and exchange programmes, starting with a free conversation.
Hover to scroll the site
- Client
- GradeUp Education
- Industry
- Education consulting
- Platform
- WordPress
- Work
- Website redesign + SEO + AEO
- Language
- Portuguese
MARKET POSITIONING
Who the site speaks to, and what it promises.
Every redesign starts with a clear answer to these two questions. This is how the site answers them today.
The promise
Consultoria especializada para você estudar no exterior.
The audience
Brazilian students and their families planning to study at universities in the United States, United Kingdom, Canada, Europe and beyond.
The challenge
A service with many programmes and destinations has to feel personal rather than packaged, work in Portuguese and English, and make the free first conversation the obvious next step.
BRAND SYSTEM
The colours, type and logo we built around.
Colour, typography and the mark work as one system across every page, from the first screen to the footer.
Palette
- Primary#ad8b18
- Accent#1e2657
- Highlight#25d366
- Surface#e0e4df
- Ink#021920
Typography
AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Poppins · headings
AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Open Sans · body
WHAT WE DID
From first conversation to a site that works.
- 01Rebuilt the site in Portuguese and English with the language switch in the header.
- 02Organised programmes by what students want to do: undergraduate, master's, summer courses and exchange.
- 03Put the 4.9 Google rating, acceptance figures and scholarship rate beside the main call to action.
- 04Added WhatsApp as a one-tap way to start the free first conversation.
- 05Designed a navy and gold brand that feels aspirational and trustworthy.
- 06Added structured data so search engines and AI assistants can read the business: WebPage, BreadcrumbList, WebSite.
THE FULL SITE
Scroll it yourself, desktop and phone.
The homepage from top to bottom on a desktop screen, next to the same site on a phone.
UNDER THE HOOD
Built to be found, fast and readable.
What the live site is made of, read from the site itself.
Platform and tools
- WordPress
- Elementor
- Yoast SEO
- WP Rocket
- WPML
Structured data found
- WebPage
- ReadAction
- ImageObject
- BreadcrumbList
- ListItem
- WebSite
- SearchAction
- EntryPoint
Site structure
- Sua aprovação começa com a estratégia certa.
- Downloads
- Próximos eventos.
- O mundo é o seu campus.Onde você quer estudar?
- Comece sua jornada com a Gradeup.
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Want a site like this for your business?
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