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GLOSSARY

What is answer engine optimization? (AEO)

DEFINITION

Answer engine optimization (AEO) is the practice of making a business easy for AI assistants and answer engines to find, understand and recommend. Success is being named or cited in the answer, not holding a position in a list.

AEO builds on SEO. It adds clear positioning, answer-first content, structured data and proof, and it measures how often assistants name you for the questions your buyers ask.

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