Oak Branch Advisors redesigned.

Private credit operations built to scale: middle office, loan administration and portfolio surveillance, powered by the firm's own PCS/1 platform.

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oakbranchadvisors.com

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Client: Oak Branch Advisors
Industry: Private credit services
Platform: WordPress
Work: Website redesign + SEO + AEO
Language: English

MARKET POSITIONING

Who the site speaks to, and what it promises.

Every redesign starts with a clear answer to these two questions. This is how the site answers them today.

The promise

Private credit operations built to scale.

The audience

Private credit managers and funds, lenders, insurers, fund administrators, originators and institutional investors.

The challenge

Complex, bespoke deals and a technical platform have to be explained clearly to sophisticated buyers, with credibility cues and a straightforward consultation path.

BRAND SYSTEM

The colours, type and logo we built around.

Colour, typography and the mark work as one system across every page, from the first screen to the footer.

Palette

Primary#8ac613
Surface#ffffff
Ink#2a2a2f

Typography

AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Poppins · headings

AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Open Sans · body

WHAT WE DID

From first conversation to a site that works.

01Rebuilt the site around the firm's promise: private credit operations built to scale.
02Organised the services and the strategies supported so buyers find their deal type fast.
03Explained the four-step engagement: discovery, solution design, implementation and ongoing support.
04Gave the PCS/1 platform a clear place in the story, with a consultation request throughout.
05Set a restrained, professional look with a green accent that suits institutional finance.
06Added structured data so search engines and AI assistants can read the business: Place, Organization, WebSite, WebPage.