Medical aestheticsSEOContent

208 clicks in May. 322 in July. Four months.

Guernsey Med Spa is a medical aesthetics clinic in Guernsey, in the Channel Islands, offering face, body, hair and injectable treatments alongside a skincare range. Our keyword plan for the site is dated 23 April 2026. From May 2026, the first full month in the window, to July, monthly Google clicks went from 208 to 322. By August, impressions had grown from 3,707 a month to 19,571. Here is every month from 22 April to 31 August 2026.

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July 2026 monthly clicks

322

The highest month in the window, and 22% above July 2025.

May 2026, first full month208

Client: Guernsey Med Spa
Sector: Medical aesthetics
Work: SEO content strategy
Keyword plan: 23 Apr 2026
Measured: Apr 26 – Aug 26

WHERE IT STARTED

A small footprint, led by the clinic’s name

In May 2026, the first full month in the window, guernseymedispa.com earned 208 clicks from 3,707 impressions at an average position of 15.1. Almost half the clicks tied to a keyword came from people searching for the clinic by name. The keyword baseline below uses the same month, 1 to 31 May 2026.

The verified starting point

The search baseline

Clicks, May 2026: 208
Impressions, May 2026: 3,707
Avg position, May 2026: 15.1
Keywords ranking, May 2026: 233
Top 3 keywords, May 2026: 22

ProblemThe name did much of the work.Of 71 clicks in May that Search Console tied to a keyword, 34 came from two searches for the clinic’s name: “guernsey medispa” with 27 and “medispa guernsey” with 7.
ProblemA narrow footprint.In May, 233 queries returned the site anywhere in search, 98 of them on page one and 22 in the top three.
ProblemFew pages answering treatment questions.The site inventory in our records lists 38 URLs: the homepage, five treatment hubs, nine blog posts, a shop and supporting pages.
ProblemOne post doing the explaining.In May, a single post on a planned topic, RF microneedling against regular microneedling, was the leading site page for any keyword in the data.

THE RESULT

Four months, six numbers

Every figure comes from Google Search Console for guernseymedispa.com, with keyword counts taken from the same data via Ahrefs. Nothing modelled, nothing extrapolated.

Clicks per month01 / 06322July 2026, from 208 in May 2026, the first full month
Impressions per month02 / 0619,571August 2026, from 3,707 in May 2026
Keywords in the top 303 / 06738August 2026, from 22 in May 2026
Keywords on page one04 / 061,153August 2026, from 98 in May 2026
Average position05 / 0610.9August 2026, from 15.1 in May 2026. Lower is better
Summer clicks, year on year06 / 06854June to August 2026, from 760 in June to August 2025

The months it moved

Clicks up 55% in two months

June added 63 clicks on May, and July another 51, reaching 322, the highest month in the window and 22% above the 263 of July 2025. Impressions rose by two-thirds in June and doubled in July. In August, clicks were 261, still a quarter above May, and impressions rose again to 19,571.

First full month

May 2026 clicks

208

July 2026 clicks

322

MONTH BY MONTH

The full arc

Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.

Clicks per monthApril 2026 holds 9 days of data, from 22 April. It is marked with a dashed outline.

261Aug 26

Average positionLower is better, so this axis is inverted. Position moved from 15.1 in May to 10.9 in August while impressions grew more than fivefold.

10.9Aug 26

SEARCH FOOTPRINT

From 233 keywords to 1,582

Clicks are the outcome. The search footprint widened much faster than they did. This compares May 2026 with August 2026, measured in Search Console.

Keywords ranking

6.8× more

2331,582

On page one
1,153
In the top 3
738
Clicks per month
261
A separate unit from the keyword bars: all Search Console clicks recorded in May and in August 2026.

The three keyword measures share one scale, with 1,582 as the widest measure. Clicks are shown separately. Windows: 1 to 31 May and 1 to 31 August 2026, the last month in Ahrefs’ Search Console sync. Page one and top 3 use each keyword’s average position for the month. Many of the added top-3 keywords are long, specific questions seen once or twice in the month. Both months fall well after Google’s mid-September 2025 reporting change. Search Console data via Ahrefs.

The website

See the site behind the numbers

Every result in this case study was measured on guernseymedispa.com. This is its homepage on desktop and on a phone.

Visit guernseymedispa.com

Guernsey Medispa homepage on desktop, with the headline Advanced Skin Care And Aesthetic Treatments over a photo of a woman receiving a facial treatment, a pink Book A Consultation button and a 5 out of 5 stars from 100+ reviews rating

Guernsey Medispa homepage on a phone, with the same headline over the facial treatment photo, a pink Book A Consultation button and the five-star reviews rating below

THE WORK

Inventory first. Then a keyword plan.

Taken from our project records. They record the research, the plan and its rules rather than a dated task log, so this is what they support and no more.

01April 2026
Site inventory and keyword research
- Every URL on the site catalogued first: 38 in all, from treatment hubs to blog posts and shop pages
- The clinic’s real treatments checked on the live site, so every keyword maps to a service it offers
- 76 long-tail keywords across 11 treatment categories, from face and skin to body contouring, pelvic floor and hair
- Each keyword checked against the existing pages for overlap: 68 low risk, 7 medium and 1 flagged not to publish
- Keyword plan workbook dated 23 April 2026
208 → 322monthly clicks, May to July 2026
02Content strategy
Questions people actually ask
- Mostly informational questions: 32 early-research topics, 41 comparison and decision topics and 3 consultation topics
- Device comparisons given priority, such as Sofwave against Ultherapy and plasma pen against Botox
- Priority audiences: postpartum women, women in perimenopause and menopause, and men as a growing segment
- A consultation-first, realistic-expectations tone, with medically careful handling of sensitive topics
- Internal-linking notes built into the plan, with broad topics pointing to several treatment pages
233 → 1,582keywords ranking, May against August 2026

THE FULL RECORD

Month by month

Every month in the window, with its real numbers. Average position improved from 15.1 in May to 10.9 in August as the site began to appear for far more searches.

Month	Clicks	Impressions	Avg position
Apr 26 Keyword plan 23 Apr 9 days	62	1,046	13.5
May 26	208	3,707	15.1
Jun 26	271	6,147	12.6
Jul 26	322	12,637	10.7
Aug 26	261	19,571	10.9

Window: 22 April to 31 August 2026. The Search Console export has no rows for the site between 5 October 2025 and 21 April 2026, so the record starts on 22 April 2026, when data resumes. Every row postdates Google’s mid-September 2025 reporting change, so positions compare like with like. The year-on-year figures elsewhere on this page compare June to August 2026 with June to August 2025. Those 2025 months predate the change, which lowered reported impressions, so the impressions comparison understates the gain, and positions are not compared across it.

What it added up to

From 22 top-3 keywords to 738, in four months

01 / 04A much wider footprintThe site appeared for 1,582 keywords in August 2026, compared with 233 in May. 1,153 of them sat on page one, up from 98.
02 / 04More clicks, from more searchesMonthly clicks went from 208 in May to 322 in July, and impressions from 3,707 to 19,571 by August. Across the window, 22 April to 31 August 2026, the site earned 1,124 clicks.
03 / 04Ahead of last summerJune to August 2026 brought 854 clicks against 760 a year earlier, up 12%, with impressions almost three times higher. It coincided with posts on plan topics taking the lead for searches: 1 in May 2026, 14 in August. The timing is the signal here, not a claim of causation.
04 / 04Measured the whole wayEvery figure here comes from Search Console, with every month in the window shown in full. No modelling, no projections.

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Where the numbers come from

Figures: Google Search Console for guernseymedispa.com, 22 April to 31 August 2026, plus June to August 2025 for the year-on-year comparison, Search Console keyword data via Ahrefs to 31 August 2026, and Webtec project records.

Clicks per month: 322
Impressions per month: 19,571
Keywords in the top 3: 738
Keywords on page one: 1,153

Compare with the Open Index benchmarks

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