Business servicesWebsite redesignE-commerce
FL Swimwear redesigned.
An online swimwear boutique with a dark, editorial look and full-bleed imagery.
Hover to scroll the site
- Client
- FL Swimwear
- Industry
- Business services
- Platform
- Shopify
- Work
- Website redesign + E-commerce
- Language
- Swedish
MARKET POSITIONING
Who the site speaks to, and what it promises.
Every redesign starts with a clear answer to these two questions. This is how the site answers them today.
The promise
Luxury swimwear, shown like fashion.
In their words
An online swimwear boutique with a dark, editorial look and full-bleed imagery.
How the site is organised
- Badkläder
- Toppar
- Trosor
- Baddräkter
- Accessoarer
- Presentkort
- HAWAII TOPP
BRAND SYSTEM
The colours, type and logo we built around.
Colour, typography and the mark work as one system across every page, from the first screen to the footer.
Palette
- Primary#412813
- Accent#78583f
- Highlight#b68361
- Surface#ffffff
- Ink#010103
Typography
AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Newsreader · headings and body
WHAT WE DID
From first conversation to a site that works.
- 01Research and positioningWe study the market, the audience and the competitors first, then agree who the site is for and what it must make them do.
- 02UX and SEO blueprintThe pages, structure and order of the build are written down before design starts, so rankings and traffic are protected.
- 03Design systemColour, type, components and layout built as one consistent system that matches the brand.
- 04Build and mobile-first QAA fast, accessible build, checked on real devices and reviewed by a second person before launch.
- 05On-page SEO and structured dataClean headings, titles and descriptions, internal links and schema so search engines and AI assistants can read the site.
- 06Launch and careA planned launch with redirects, tracking and a Growth Manager watching the numbers afterwards.
THE FULL SITE
Scroll it yourself, desktop and phone.
The homepage from top to bottom on a desktop screen, next to the same site on a phone.
UNDER THE HOOD
Built to be found, fast and readable.
What the live site is made of, read from the site itself.
Platform and tools
- Shopify
- WPML
Structured data found
- Organization
Site structure
- Country/Region
- Språk
- Din varukorg är tom
- Sökning
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