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SaaS and softwareWebsite redesign

Ternary redesigned.

Ternary Developments

ternarydev.com
Ternary homepage on a phone

Hover to scroll the site

Client
Ternary
Industry
SaaS and software
Platform
Custom
Work
Website redesign
Language
English

MARKET POSITIONING

Who the site speaks to, and what it promises.

Every redesign starts with a clear answer to these two questions. This is how the site answers them today.

The promise

Ternary Developments

In their words

How the site is organised

  • Home
  • About
  • Pricing
  • FAQ
  • Blog
  • Sign In
  • Apply Now

BRAND SYSTEM

The colours, type and logo we built around.

Colour, typography and the mark work as one system across every page, from the first screen to the footer.

Palette

  • Primary#0000ee
  • Accent#ff6074
  • Highlight#e6c36a
  • Surface#ffffff
  • Ink#111111

Typography

AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Poppins · headings and body

Ternary logo on lightTernary logo on dark

WHAT WE DID

From first conversation to a site that works.

  1. 01Research and positioningWe study the market, the audience and the competitors first, then agree who the site is for and what it must make them do.
  2. 02UX and SEO blueprintThe pages, structure and order of the build are written down before design starts, so rankings and traffic are protected.
  3. 03Design systemColour, type, components and layout built as one consistent system that matches the brand.
  4. 04Build and mobile-first QAA fast, accessible build, checked on real devices and reviewed by a second person before launch.
  5. 05On-page SEO and structured dataClean headings, titles and descriptions, internal links and schema so search engines and AI assistants can read the site.
  6. 06Launch and careA planned launch with redirects, tracking and a Growth Manager watching the numbers afterwards.

How our website redesign works

THE FULL SITE

Scroll it yourself, desktop and phone.

The homepage from top to bottom on a desktop screen, next to the same site on a phone.

ternarydev.com
Ternary homepage, full page
Ternary on a phone

UNDER THE HOOD

Built to be found, fast and readable.

What the live site is made of, read from the site itself.

Platform and tools

  • Custom

Structured data found

  • Added during the SEO pass

Site structure

  • Home
  • About
  • Pricing
  • FAQ
  • Blog
  • Sign In

Rated by our clients

Don't take our word for it.

Some of the businesses we have worked with

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