For engineering and architecture firms
Engineering firm marketing that wins the right projects.
Clients shortlist firms long before the RFP lands. Your site, search, AI answers and ads make your expertise easy to find and check, so the right briefs come to you.
- More briefs from every channel
- Every call and form tracked
- No setup fee
TRY IT
Which one would a buyer read?
- Structural analysis and finite element modelling of load-bearing assemblies.We check that what you are building can safely carry the load.
- MEP design coordination and clash detection across disciplines.We make sure heating, power and plumbing fit together before anyone builds.
Does your site read like the plain version?
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Six open issues in technical firm marketing.
Complex work, careful buyers and long cycles. Here is the log of what firms tell us, with the resolution and who owns it.
- HIGH
Prospects cannot judge your expertise.
Your work is complex and your site is thin. A buyer cannot tell a specialist from a generalist, so they shortlist whoever explains it best.
Capability pages that explain what you do and why it matters, with project depth behind them.
Website and copywriting - HIGH
Inquiries that are not a fit.
Wrong scope, wrong size, wrong location. Your senior people spend hours on proposals you were never going to win.
Qualifying content and forms that filter before the inquiry reaches you.
Conversion and web tools - MED
Long cycles and many decision-makers.
A technical evaluator, procurement and a budget owner each want different proof, and each decides on their own timeline.
Content written for each person in the room.
Copywriting and website - MED
Case studies you cannot share.
NDAs, confidential clients and regulated projects keep your best work off the site.
Anonymised project stories, written with permission, that prove your thinking.
Copywriting - MED
Referrals and RFPs are your only pipeline.
Great for trust and outside your control. When they slow down, nothing replaces them.
Search and AI visibility for the problems you solve, working alongside referrals.
SEO and AI search - HIGH
Nobody owns the marketing.
A principal does it between billable hours, so it happens in bursts and never compounds.
A named growth manager and a project manager, accountable for the plan.
Growth Manager
WHO IS IN THE ROOM
Four people decide. Each needs different proof.
A technical project is rarely chosen by one person. Your site has to answer the evaluator, procurement, the budget owner and the stakeholder, each on their own terms.
Technical evaluator
“Can they actually do this?”
NEEDS TO SEE
Detailed capability pages, certifications and project depth.
Website and copywritingProcurement
“Are they a safe, compliant choice?”
NEEDS TO SEE
Licences, insurance, safety record and a clear process.
WebsiteBudget owner
“Is this worth it, and what happens first?”
NEEDS TO SEE
A plain explanation of value and a clear first step.
Copywriting and conversionStakeholder
“Will they listen to us?”
NEEDS TO SEE
Case stories, team profiles and a human tone.
Branding
YOUR GROWTH MANAGER
Your firm gets a growth manager who understands technical services.
A growth manager is the person accountable for growing your firm online. Yours is briefed on how engineering and architecture firms win work: long buying cycles, buying committees, technical credibility, confidentiality, qualifications-based selection and how AI search is changing how buyers shortlist firms. They are your number one contact, alongside your project manager or specialist.
Requirements
Agree the projects, clients and sectors you want more of.
Design
Plan where effort goes first: search, website, content or ads.
Build
Specialists carry it out when you have chosen to buy the work.
Review
Review the results and revise the plan, every month.
GENERAL NOTES: ALREADY KNOWS
- 1.How buyers shortlist engineering and architecture firms: referral, search, proof and now AI assistants
- 2.Why a buying committee needs different content for each role
- 3.How to show project depth when clients and details are confidential
- 4.What your licensing boards allow in advertising and titles
- 5.How qualifications-based selection changes marketing to public clients
- 6.What strong technical sites show: capabilities, licences, team and projects
- 7.Why qualified inquiries and proposals won matter more than traffic
- 8.When to say no to a service that does not fit your firm yet
- Your growth plan
- Your growth manager
- Your project manager
- Reviewed monthly
Owns the plan
Decides what to do next, and in what order, so marketing stops happening in bursts.
Meets you every month
A monthly meeting to review qualified inquiries and agree the priorities.
Recommends, honestly
Clear advice, including when something is not worth buying yet.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many firms start there and add services when they are ready. Established firms can keep a growth manager on its own.
WHAT WE DO FOR YOUR FIRM
Every service, as a datasheet.
9 services built around how buyers choose a engineering firm. Start with your growth manager, or with any one service.
- DATASHEET · ITEM 01START HERE
Growth Manager
- BEST FOR
- One accountable person deciding what to do next.
- INCLUDES
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- OUTPUT
- Someone whose job is making sure your firm’s growth online succeeds.
- DATASHEET · ITEM 02
SEO
- BEST FOR
- Be found by buyers researching your kind of problem.
- INCLUDES
- A page for each capability, sector and problem you solve
- Technical-buyer content built around real questions
- Technical fixes so Google can crawl and understand every page
- OUTPUT
- A project manager, constant communication and one report a month.
- DATASHEET · ITEM 03
AI search
- BEST FOR
- Be shortlisted when buyers ask an AI who to hire.
- INCLUDES
- We test the questions buyers put to ChatGPT, Gemini and Google’s AI features
- Pages structured so your expertise is easy to find and quote
- Consistent firm and principal details across your site and profiles
- OUTPUT
- A clear picture of how AI answers describe your firm, and a plan to improve it.
- DATASHEET · ITEM 04
Website redesign
- BEST FOR
- A site that makes complex work easy to understand and trust.
- INCLUDES
- Capability pages in plain English, with technical detail one click deeper
- Licences, certifications and insurance shown where buyers look
- A project index and team profiles
- OUTPUT
- A new site, built on a plan, with a project manager from kickoff to launch.
- DATASHEET · ITEM 05
Web tools and apps
- BEST FOR
- Tools that qualify buyers and show your expertise.
- INCLUDES
- Project-fit questionnaires that qualify inquiries
- Calculators and checkers that earn links and inquiries
- Client portals for documents and updates
- OUTPUT
- Scoped on a call, built to your brief, handed over with documentation.
- DATASHEET · ITEM 06
Paid ads
- BEST FOR
- Reach buyers who are researching right now.
- INCLUDES
- Search and professional-network campaigns built around capabilities and sectors
- Landing pages that match the ad and the need
- Tracking that counts qualified inquiries
- OUTPUT
- Campaigns you can see inside, with clear reporting.
- DATASHEET · ITEM 07
Conversion optimization
- BEST FOR
- Turn more visitors into the right inquiries.
- INCLUDES
- Research into where visitors drop off
- Tests on forms, calls to action and page layout
- A clear, honest description of what happens after an inquiry
- OUTPUT
- Fewer wasted visits and a clear record of what changed inquiries.
- DATASHEET · ITEM 08
Copywriting
- BEST FOR
- Say it plainly first, in detail second.
- INCLUDES
- Capability pages that explain the problem before the method
- Anonymised project stories that respect confidentiality
- Articles and technical notes in your voice
- OUTPUT
- Copy written from your firm’s knowledge and reviewed by you.
- DATASHEET · ITEM 09
Branding
- BEST FOR
- A firm identity that reads as expert.
- INCLUDES
- Positioning: who you serve and why you are the better choice
- Logo and visual identity that look established
- One consistent look across your site, proposals and profiles
- OUTPUT
- A brand your whole firm can use, not just a logo file.
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
Close these comments on your own site.
Open comments we see on engineering firm sites, and how each one is resolved. Rules vary by state, so check yours.
- OPEN 01List services as one-word categories.RESOLVEDDescribe each capability and the problem it solves.
- OPEN 02Hide licences and certifications.RESOLVEDShow licences, certifications and insurance where buyers look.
- OPEN 03Bury project work in a PDF.RESOLVEDPublish project pages with scope, your role and the outcome, with permission.
- OPEN 04Write only in technical jargon.RESOLVEDExplain complex work in plain English first, detail second.
- OPEN 05Use stock photos of hard hats.RESOLVEDShow your real team and real work.
- OPEN 06Count inquiries.RESOLVEDCount qualified inquiries and proposals won.
HOW WE RESEARCH YOUR INDUSTRY
Research first. Then a design review you can actually read.
Month one is research, and you see the output of every step. After that, one plain-English report every month.
YOUR UX/SEO BLUEPRINT
How we get there
- 1We map your marketWho ranks for the capabilities you sell, how they describe them, and what an AI assistant answers when a buyer asks who to shortlist.You get: A market map of your competitors and search demand
- 2We learn your buyersYour proposals, RFP questions and discovery calls show how buyers describe the problem. We write in their words, for each role in the room.You get: Buyer-language notes that shape every page
- 3We check the rulesWe read the advertising, title and credential rules from your licensing boards and flag risks before anything is published. Your firm or counsel has the final word.You get: A compliance checklist for your site and content
- 4We write the BlueprintA UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.You get: Your UX/SEO Blueprint
- 5We measure every monthOne report a month, in plain English, tied to qualified inquiries and the decisions your growth manager recommends next.You get: A monthly report and a clear next step
EVERY MONTH
Your monthly design review
- 1RequirementsWhat you want more of, and what changed this month.
- 2FindingsWhat the numbers show, in plain English.
- 3RevisionsWhat we recommend changing, in order, with the reason.
- 4ReleaseThe approvals and access we need so nothing waits.
OUR WORK
What we have done in engineering and architecture
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Oakline Studio
Website redesign
Archevolve
Website redesign
YOUR TURN
Let us look at your engineering firm’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows technical firms.
Book a call, or send us your site and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your engineering firm, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions technical firms ask.
What does a growth manager actually do for an engineering or architecture firm?
Your growth manager owns the plan for growing your firm online. They review your inquiries and proposals each month, recommend what to do next and in what order, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many firms start there, and established firms can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your firm, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee projects or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and your results also depend on your specialism, your reputation and how quickly you respond to inquiries. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Do you know the advertising rules for engineers and architects?
We research the rules from the licensing boards in the states you work in, including how titles, credentials and firm names may be used, and build around them. We flag risks before anything goes live. We are not lawyers, so your firm or counsel has final sign-off.
Our work is technical and confidential. How can you write about it?
We start with the problem your buyers have, explain it in plain English and add technical depth one click deeper. For projects under NDA we write anonymised stories with the client’s permission, and we never name a client or share a figure without your approval.
What do you need from us to start?
Your website address, access to analytics and Search Console if you have them, and a short call about your capabilities, sectors and the projects you most want. The audit itself is free.
