For biotech, pharma and medical device companies
Biotech marketing that makes science easy to trust.
Partners, investors and clinicians check every claim. Your site, search, AI answers and campaigns make your science easy to find and hard to misread.
- More enquiries from every channel
- Every call and form tracked
- No setup fee
TRY IT
Which one would a buyer read?
- GMP fill-finish for sterile injectables in vials and prefilled syringes.We fill and seal sterile vials and syringes under the quality rules drug makers must meet.
- 510(k)-cleared Class II device for the stated intended use.FDA found it substantially equivalent to a device already on the market. That is clearance, not approval.
Does your site read like the plain version?
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Six open issues in technical firm marketing.
Complex work, careful buyers and long cycles. Here is the log of what firms tell us, with the resolution and who owns it.
- HIGH
Scientists cannot tell what you can really do.
Your site says "innovative platform" and "end-to-end solutions". A scientist wants methods, scale, limits and data, and shortlists whoever shows them.
Capability and application pages written from your data, one per service, modality or indication.
Website and copywriting - HIGH
Every page takes months to get through review.
Marketing writes, medical, legal and regulatory review sends it back, and the page launches long after the moment passed.
Drafts built for review: claims tied to sources, status language checked and a clear review queue.
Copywriting - MED
Our product is described differently everywhere.
The website, the investor deck, the sales sheet and the press release each use different words for the same program.
One approved description per product and program, applied across the site and profiles.
Branding and copywriting - MED
Conferences and referrals are the whole pipeline.
A good congress fills the calendar for a month. Between events, nothing brings in new buyers or partners.
Search and AI visibility for the services, modalities and problems you want more of.
SEO and AI search - MED
AI assistants describe us wrongly, or not at all.
A buyer asks an assistant who handles your kind of study, and you are missing, or your product is described with the wrong status.
Precise, consistent pages and profiles, and a monthly check of what assistants say.
AI search - HIGH
Our ads keep getting disapproved.
Healthcare ad policies are strict, and campaigns stall on certification, landing pages or restricted terms.
Policy and certification checks built into campaign setup, with landing pages that match.
Paid ads - HIGH
Nobody owns the marketing.
A founder or a busy BD lead does it between data readouts and board meetings, so it happens in bursts.
A named growth manager and a project manager, accountable for the plan.
Growth Manager
WHO IS IN THE ROOM
Four people decide. Each needs different proof.
A technical project is rarely chosen by one person. Your site has to answer the evaluator, procurement, the budget owner and the stakeholder, each on their own terms.
Scientific or clinical lead
“Have they solved this exact problem, and can I see the data?”
NEEDS TO SEE
Capability and application pages with methods, limits, publications and a named scientist to talk to.
Website and copywritingQuality and regulatory
“Will their system pass our audit, and is every claim accurate?”
NEEDS TO SEE
Quality system details, certifications with scope and status language that matches FDA terms exactly.
WebsiteProcurement and sourcing
“Are they a safe, verifiable supplier we can contract quickly?”
NEEDS TO SEE
Consistent company details everywhere, a clear quote process and documents ready to send.
SEO and conversionBusiness development and investors
“Is the story credible, and is it told the same way everywhere?”
NEEDS TO SEE
A precise pipeline or platform page, labeled investigational where it applies, with one consistent narrative.
Copywriting and branding
YOUR GROWTH MANAGER
Your company gets a growth manager who understands life sciences.
A growth manager is the person accountable for growing your company online. Yours is briefed on how life sciences companies win business: scientists researching alone, large buying groups, quality audits, partnering and diligence. They also know medical, legal and regulatory review, and how AI search is changing vendor shortlists. They are your number one contact, alongside your project manager or specialist.
Protocol
Agree the services, products and buyers you want more of, and the claims you can support.
Plan
Decide where effort goes first: search, website, content or ads.
Run
Specialists carry it out when you have chosen to buy the work, with drafts sent to your review.
Readout
Review the results and revise the plan, every month.
GENERAL NOTES: ALREADY KNOWS
- 1.How scientists, quality leads, procurement and partners each check a vendor before they call
- 2.Why a product page must use the exact FDA status words: investigational, cleared or approved
- 3.Why a pipeline page can describe the science but must not say a candidate works
- 4.Why every benefit claim needs its risk information beside it
- 5.How Regulation FD shapes what a public company posts, and where
- 6.What the PhRMA and AdvaMed codes mean for conference and HCP materials
- 7.How Google healthcare ad certification works before a campaign launches
- 8.Why qualified requests and partner meetings matter more than traffic
- Your growth plan
- Your growth manager
- Your project manager
- Reviewed monthly
Owns the plan
Decides what to do next, and in what order, so marketing stops happening only around conferences.
Meets you every month
A monthly meeting to review qualified requests and agree the priorities.
Recommends, honestly
Clear advice, including when something is not worth buying yet.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many companies start there and add services when they are ready. Established companies can keep a growth manager on its own.
WHAT WE DO FOR YOUR FIRM
Every service, as a datasheet.
9 services built around how buyers choose a life sciences company. Start with your growth manager, or with any one service.
- DATASHEET · ITEM 01START HERE
Growth Manager
- BEST FOR
- One accountable person deciding what to do next.
- INCLUDES
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- OUTPUT
- Someone whose job is making sure your company’s growth online succeeds.
- DATASHEET · ITEM 02
SEO
- BEST FOR
- Be found by specialists searching for your exact capability.
- INCLUDES
- A page for each service, modality, application or indication you can support
- Application notes and technical guides built around real buyer questions
- Technical fixes so Google can crawl and understand every page
- OUTPUT
- A project manager, constant communication and one report a month.
- DATASHEET · ITEM 03
AI search
- BEST FOR
- Be named accurately when buyers ask an AI who can help.
- INCLUDES
- We test the questions buyers and partners put to ChatGPT, Gemini and Google’s AI features
- Pages structured so your capability and status are easy to find and quote
- Consistent product, status and expert details across your site and profiles
- OUTPUT
- A clear picture of how AI answers describe your company, and a plan to improve it.
- DATASHEET · ITEM 04
Website redesign
- BEST FOR
- A site that works like a diligence file.
- INCLUDES
- Separate areas for products, science, health care professionals and investors
- Pipeline and product pages with exact status language and risk information where it applies
- Scientist and leadership pages with credentials and publications
- OUTPUT
- A new site, built on a plan, with a project manager from kickoff to launch.
- DATASHEET · ITEM 05
Web tools and apps
- BEST FOR
- Tools that qualify requests and show your expertise.
- INCLUDES
- Request forms with study or project details that qualify inquiries
- Gated areas for health care professionals where your counsel requires them
- Selectors and guides that help scientists pick the right product or service
- OUTPUT
- Scoped on a call, built to your brief, handed over with documentation.
- DATASHEET · ITEM 06
Paid ads
- BEST FOR
- Reach specialists who are searching right now, within the rules.
- INCLUDES
- Search and professional-network campaigns built around services, modalities and accounts
- Policy and certification checks against Google’s healthcare and medicines rules before launch
- Landing pages that match the ad and carry the right status language
- OUTPUT
- Campaigns you can see inside, with clear reporting.
- DATASHEET · ITEM 07
Conversion optimization
- BEST FOR
- Turn more visits into the right requests.
- INCLUDES
- Research into where scientists and buyers drop off
- Tests on request forms, calls to action and page layout
- A clear, honest description of what happens after a request
- OUTPUT
- Fewer wasted visits and a clear record of what changed requests.
- DATASHEET · ITEM 08
Copywriting
- BEST FOR
- Precise for the scientist, plain for everyone else.
- INCLUDES
- Capability pages that explain the problem before the method
- Claims tied to their sources, ready for medical, legal and regulatory review
- Pipeline and platform copy that describes the science without promising results
- OUTPUT
- Copy written from your company’s knowledge and approved by you.
- DATASHEET · ITEM 09
Branding
- BEST FOR
- One story, told the same way everywhere.
- INCLUDES
- Positioning: who you serve and why you are the better choice
- Logo and visual identity that look established to partners and investors
- One consistent look across your site, decks, posters and profiles
- OUTPUT
- A brand your whole company can use, not just a logo file.
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
Close these comments on your own site.
Open comments we see on life sciences company sites, and how each one is resolved. Rules vary by state, so check yours.
- OPEN 01Call a 510(k) device "FDA approved".RESOLVEDSay FDA cleared, and describe only the cleared intended use.
- OPEN 02Say an investigational candidate is safe, effective or a breakthrough treatment.RESOLVEDLabel it investigational and describe the science, the phase and the data.
- OPEN 03Post a benefit claim without the risks.RESOLVEDPut balancing risk information in the same post, page or ad.
- OPEN 04Share material news with one investor first.RESOLVEDPublish it to everyone at once, through the channels named on your investor page.
- OPEN 05Hand out branded pens and mugs to health care professionals.RESOLVEDCheck every conference and HCP item against the PhRMA or AdvaMed code.
- OPEN 06Count downloads and form fills.RESOLVEDCount qualified requests, partner meetings and proposals.
HOW WE RESEARCH YOUR INDUSTRY
Research first. Then a design review you can actually read.
Month one is research, and you see the output of every step. After that, one plain-English report every month.
YOUR UX/SEO BLUEPRINT
How we get there
- 1We map your marketWho ranks for the services and products you sell, how they describe them, and what an AI assistant answers when a buyer asks who can help.You get: A market map of your competitors and search demand
- 2We learn your buyersYour RFPs, quote requests, partnering questions and sales calls show how scientists, quality leads and BD teams describe the need. We write in their words.You get: Buyer-language notes that shape every page
- 3We check the rulesWe read the FDA rules, industry codes, SEC rules and ad policies that apply to your products and audiences, and flag risks before anything is drafted. Your regulatory team and counsel have the final word.You get: A claims and compliance checklist for your site and content
- 4We write the BlueprintA UX and SEO Blueprint sets out the pages, structure, keywords, content, review steps and the order we build in, so nothing is guesswork.You get: Your UX/SEO Blueprint
- 5We measure every monthOne report a month, in plain English, tied to qualified requests and the decisions your growth manager recommends next.You get: A monthly report and a clear next step
EVERY MONTH
Your monthly program review
- 1RequestsQualified quote, sample, partnering and scientist requests this month, by source.
- 2FindingsWhat the numbers show, in plain English.
- 3ChangesWhat we recommend improving next, in order, with the reason.
- 4Review queueThe drafts waiting for your medical, legal and regulatory sign-off, so nothing stalls.
OUR WORK
What we have done in biotech, pharma and medical devices
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Hydromer
Website design and build
MassMatrix
Website redesign
YOUR TURN
Let us look at your life sciences company’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows technical firms.
Book a call, or send us your site and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your life sciences company, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions technical firms ask.
What does a growth manager actually do for a life sciences company?
Your growth manager owns the plan for growing your company online. They review your requests and pipeline each month and recommend what to do next, in order. They meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many companies start there, and established companies can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your company, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee partners, contracts or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and your results also depend on your science, your data, your reputation and how quickly you respond. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Can you work with our medical, legal and regulatory review?
Yes. We plan review time into the schedule, tie each claim to its source and send drafts in the format your reviewers use. Nothing goes live without your sign-off. We research the FDA rules, industry codes and ad policies that apply, and flag risks early. We are not lawyers or regulatory advisers, so your team and counsel have the final word.
We are clinical-stage. Can you market us without promoting the product?
Yes. We build pages around your science, your team, your platform and your trial design, labeled investigational, without saying or implying a candidate is safe or effective. For public companies we keep the site consistent with what you have disclosed and with the channels your investor relations team uses. Your regulatory team and counsel approve every page.
What do you need from us to start?
Your website address and access to analytics and Search Console if you have them. Then a short call about your products or services, their regulatory status and the buyers or partners you most want. The audit itself is free.
