Banking, lending and mortgageWebsite redesign
Dash Capital redesigned.
Apply in minutes and get approved fast. Dash Capital offers no-collateral business loans with flexible terms and 24–48 hour funding for small businesses.
Hover to scroll the site
- Client
- Dash Capital
- Industry
- Banking, lending and mortgage
- Platform
- WordPress
- Work
- Website redesign
- Language
- English
MARKET POSITIONING
Who the site speaks to, and what it promises.
Every redesign starts with a clear answer to these two questions. This is how the site answers them today.
The promise
Quick, Adaptable Funding for Your Growth
In their words
Apply in minutes and get approved fast. Dash Capital offers no-collateral business loans with flexible terms and 24–48 hour funding for small businesses.
How the site is organised
- Services
- Working Capital Loan
- Term Loan
- About Us
- Contact
- Home
BRAND SYSTEM
The colours, type and logo we built around.
Colour, typography and the mark work as one system across every page, from the first screen to the footer.
Palette
- Primary#032d54
- Accent#cfb5a3
- Surface#ffffff
Typography
AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Playfair Display SC · headings
AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Open Sans · body
WHAT WE DID
From first conversation to a site that works.
- 01Research and positioningWe study the market, the audience and the competitors first, then agree who the site is for and what it must make them do.
- 02UX and SEO blueprintThe pages, structure and order of the build are written down before design starts, so rankings and traffic are protected.
- 03Design systemColour, type, components and layout built as one consistent system that matches the brand.
- 04Build and mobile-first QAA fast, accessible build, checked on real devices and reviewed by a second person before launch.
- 05On-page SEO and structured dataClean headings, titles and descriptions, internal links and schema so search engines and AI assistants can read the site.
- 06Launch and careA planned launch with redirects, tracking and a Growth Manager watching the numbers afterwards.
THE FULL SITE
Scroll it yourself, desktop and phone.
The homepage from top to bottom on a desktop screen, next to the same site on a phone.
UNDER THE HOOD
Built to be found, fast and readable.
What the live site is made of, read from the site itself.
Platform and tools
- WordPress
- Elementor
- WP Rocket
- WooCommerce
- WPML
Structured data found
- LocalBusiness
- Organization
- PostalAddress
- Offer
- AggregateRating
- FAQPage
- Question
- Answer
Site structure
- Fast Approvals
- Flexible Financing
- No Red Tape
- Our Trusted Customers
- Driving Momentum with Smarter Capital
- Funding Built for Real-World Business Needs
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Want a site like this for your business?
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