Specialty coffeeSEOContent

325 on page one. 763 in September. Twelve months.

Jimmy’s Java is a specialty coffee roaster in Southwest Florida, selling single-origin, flavoured, decaf and low-acid coffee through its Shopify store. In October 2025, 325 keywords put jimmysjava.com on Google’s first page. In September 2026 it was 763, with 191 in the top three, up from 89. Here is every month from 1 October 2025 to 29 September 2026.

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September 2026 page-one keywords

763

The highest month in the window, from 29 days of data.

October 2025, first month measured325

Client: Jimmy’s Java
Sector: Specialty coffee
Work: On-page SEO + content
Store: Shopify, 116 products
Measured: Oct 25 – Sep 26

WHERE IT STARTED

A coffee store sitting on page two

In October 2025, jimmysjava.com averaged position 12.7. That is the top of page two. Search Console recorded 18,909 impressions, and 325 keywords reached the first page during the month. October is the first full month after Google changed how Search Console counts impressions in mid-September 2025, so the baseline compares like with like.

The verified starting point

The search baseline

Avg position, Oct 2025: 12.7
Impressions, Oct 2025: 18,909
Keywords ranking, Oct 2025: 906
Keywords on page one, Oct 2025: 325
Top 3 keywords, Oct 2025: 89

ProblemJust short of the first page.At an average position of 12.7, the typical appearance came on page two, where few searchers look. Of 906 keywords that returned the site in October, 325 reached page one and 89 the top three.
ProblemA large catalogue to describe.The store lists 116 products across 285 URLs. Each needed its own heading, title and description, written around the product’s own search terms so that no two pages compete for the same search.
ProblemNo pages for shopping by origin.The store had 11 collections and none of them by country, although origin searches such as Colombian coffee carry clear buying intent.
ProblemA real product edge to build on.Low-acid coffee, through the Brazil, Sumatra and Monsoon Malabar lines, is where the roaster has a genuine advantage, and the clearest place to start answering the questions buyers search before they choose a coffee.

THE RESULT

Twelve months, six numbers

Every figure comes from Google Search Console for jimmysjava.com, read through Ahrefs. Nothing modelled, nothing extrapolated.

Keywords on page one01 / 06763September 2026, from 325 in October 2025. September holds 29 days of data
Keywords in the top 302 / 06191September 2026, from 89 in October 2025
Keywords ranking03 / 062,001September 2026, from 906 in October 2025
Impressions per month04 / 0634,568September 2026, from 18,909 in October 2025
Average position05 / 069.7September 2026, from 12.7 in October 2025. Lower is better
Twelve-month total06 / 06336,429impressions, October 2025 to September 2026

The month it turned

Top-three keywords doubled in a month

In January 2026, 115 keywords put the site in Google’s top three. In February it was 233, and by April 340. Page-one keywords followed, from 323 in January to 454 in February, 635 in March and 722 in April. That is the clearest single step in the record.

January 2026

115

February 2026

233

MONTH BY MONTH

The full arc

Two measures, two charts. Keyword counts and impressions sit on different scales, so putting them on one axis would flatter the story.

Keywords on page oneKeywords averaging position 10 or better in the month. September 2026 holds 29 days of data and has a dashed outline and lighter fill.

763Sep 26, 29 days

Impressions per monthHow often the site appeared in Google results. September 2026 holds 29 days of data.

34,568Sep 26, 29 days

SEARCH FOOTPRINT

From 1,759 keywords to 3,479

Monthly counts move with the season. A 90-day view is steadier. This compares the first 90 days of the window with the most recent 90, measured in Search Console.

Keywords ranking

2.0× more

1,7593,479

On page one
1,332
In the top 3
422
Impressions per 90 days
88,872
A separate unit from the keyword bars: all Search Console impressions recorded inside each 90-day window.

The three keyword measures share one scale, with 3,479 as the widest measure. Impressions are shown separately. First 90 days: 1 October to 29 December 2025. Most recent 90: 2 July to 29 September 2026. Each keyword is counted once per window, at its average position across the window. Both windows fall after Google’s mid-September 2025 reporting change. Search Console data via Ahrefs, synced to 8 October 2026.

The website

See the site behind the numbers

Every result in this case study was measured on jimmysjava.com. This is its homepage on desktop and on a phone.

Visit jimmysjava.com

Jimmy’s Java homepage on desktop, with the headline Smooth, Low-Acid Coffee That’s Easy on Your Stomach on an orange coffee-bean background, a free shipping banner, and a Best Sellers row of four tropical-print coffee bags

THE WORK

Product pages first. Then content and structure.

Taken from our project summary, last updated 14 August 2026. It records what was delivered rather than a dated task log, so the phases below carry no dates.

01On-page
One keyword per product page
- Metadata workbook covering all 116 product URLs, with keyword-led titles of 60 characters or fewer
- Every title and description unique, so no two products compete for the same search
- 32 product pages fully optimised in Shopify: heading, meta title and meta description
- Those 32 span 17 single-origin coffees, 9 flavoured coffees and 6 blends and decafs
- URL audit: duplicate and misspelled product addresses flagged for redirects, utility pages for noindex
89 → 191keywords in the top 3, October 2025 against September 2026
02Content and structure
Content built around low-acid coffee
- 60 informational keywords across 10 topic clusters, each checked against every existing URL for overlap
- Four low-acid posts published, from what low-acid coffee is to whether dark roast has less acid than light
- Four roast and origin posts in production, written to link into the low-acid set and the product pages
- Collection plan: every product mapped into 24 proposed collections, 11 of them by origin
0 → 5,665impressions for the four low-acid posts over three months, two of them on page one, as recorded in our August 2026 report

THE FULL RECORD

Month by month

Every month in the window, with its real numbers. Keyword counts are split by where each keyword’s average position fell during the month.

Month	Page one	Top 3	Ranking	Impressions	Avg position
Oct 25 First full month	325	89	906	18,909	12.7
Nov 25	355	103	995	19,556	13.0
Dec 25	323	113	1,033	20,488	14.5
Jan 26	323	115	1,051	21,885	13.9
Feb 26	454	233	1,133	24,253	10.8
Mar 26	635	303	1,282	37,786	8.0
Apr 26	722	340	1,360	44,205	8.2
May 26	461	158	1,223	39,533	9.9
Jun 26	485	201	1,040	20,374	9.8
Jul 26	656	204	1,609	26,170	11.4
Aug 26	491	149	1,285	28,702	11.3
Sep 26 29 days	763	191	2,001	34,568	9.7

Window: 1 October 2025 to 29 September 2026. Ahrefs’ Search Console sync holds no row for 30 September 2026, so September covers 29 days. October 2025 is the first full month after Google’s mid-September 2025 reporting change, so every row compares like with like. Page one means an average position of 10 or better for the month, top 3 means 3 or better. Search Console data via Ahrefs, synced to 8 October 2026.

What it added up to

From 325 page-one keywords to 763, with every month accounted for

01 / 04More of the store on page one763 keywords put jimmysjava.com on Google’s first page in September 2026, against 325 in October 2025. Over the most recent 90 days the count was 1,332, up from 641 in the first 90.
02 / 04Depth, not just breadth191 keywords sat in the top three in September 2026, up from 89. Page one is visibility. The top three is where searchers actually choose.
03 / 04Seen far more oftenMonthly impressions went from 18,909 to 34,568 and average position from 12.7 to 9.7, from the top of page two to the bottom of page one. Across the twelve months the site appeared 336,429 times in Google results.
04 / 04Measured the whole wayEvery figure here comes from Google Search Console via Ahrefs, with every month in the window shown in full. No modelling, no projections.

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Where the numbers come from

Figures: Google Search Console for jimmysjava.com via Ahrefs, 1 October 2025 to 29 September 2026, synced to 8 October 2026, and Webtec project records.

Keywords on page one: 763
Keywords in the top 3: 191
Keywords ranking: 2,001
Impressions per month: 34,568

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