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Sample report

The monthly report you will actually read.

One report a month, in plain English: what happened, why, what we did and what comes next. Click through a sample. It is an illustration, not a real client.

  • Plain English
  • Tied to calls and customers
  • What we did and why
  • What happens next
Read the sample Book an intro

THE SAMPLE

Read it the way you would.

Four pages. Turn them over; the margin shows the rule each page follows. An illustration, not a real client.

MONTHLY GROWTH REPORT · NORTHFIELD ACCOUNTING (EXAMPLE)

Summary

01 / 04

HOW THE MONTH WENT

Your enquiries held steady while two new pages started to appear in search. The booking form had a fault early in the month; it was fixed within days and is being tracked.

THE ONE THING TO KNOW

The service pages are getting seen. They are not yet getting calls. That is the focus next month.

AT A GLANCE

  • EnquiriesUp
  • Search visibilitySettling
  • Form submissions trackedFixed
Prepared by your growth managerIllustration, not a real client

COUNT WHAT MATTERS

Most reports count clicks. Ours counts customers.

A TYPICAL REPORT

YOUR MONTHLY REPORT

Clicks and impressions, first

Calls, enquiries, bookings and customers

Charts without the why

Every movement, up or down, with the likely cause

Ends with more charts

Ends with what we recommend next, and what we need from you

YOUR DATA

In your own accounts.

Analytics and Search Console are in your own accounts, so yes. The report explains what the numbers mean.

Google Analytics Search Console

EVERY MONTH

One report, then the meeting.

  1. 01The report arrivesIn plain English, once a month.
  2. 02The meetingOn video, to talk it through.
  3. 03Your decisionsWhat to do next, agreed together.

Questions about the report.

  • Is this a real client’s report?

    No. It is an illustration of the format, with made-up example numbers, so you can see the structure and tone. Your report uses your own data.

  • What goes in my report?

    A plain-English summary, the numbers that matter to your goals, what was done and why, what we learned, and what we recommend next.

  • How often do I get a report?

    One report a month, followed by your monthly meeting to talk it through.

  • Can I see my data any time?

    Analytics and Search Console are in your own accounts, so yes. The report explains what the numbers mean.

Want to see how yours would look? Ask us on a short video call

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