For med spas, salons and wellness clinics
Med spa marketing that books, then rebooks.
Clients choose on trust, photos and reviews. Your site, search and social ads make you the clinic they find and book, then bring them back, within the advertising rules.
- More bookings from every channel
- Every call and form tracked
- No setup fee
WHAT A PATIENT SEES
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Six reasons your schedule has gaps in it.
Local competition, nervous patients and strict rules. Here is what practices tell us, and what we do about each one.
- MON 9:00EMPTY
Every clinic on Instagram looks the same.
Same filler lips, same glowing skin, same “luxury experience” caption. A new client cannot tell why they should pick you over the place two blocks away.
HOW WE FIX IT
Positioning, provider pages and real results that show who you are and who you are best for.
Branding and website - TUE 11:30EMPTY
Our ads keep getting rejected.
Meta flags the creative, Google limits the keywords, and nobody explains why. The campaign stalls the week you need bookings.
HOW WE FIX IT
Campaigns built around treatments and concerns, written to the platform policies before launch.
Paid ads - WED 2:00EMPTY
Deal hunters book once and never come back.
The intro offer fills the chair, then the client disappears to the next promotion. Rebooking is what pays the rent.
HOW WE FIX IT
Pages, follow-up and booking flows aimed at clients who want a provider, not a coupon.
Conversion and copywriting - THU 4:30EMPTY
We are nervous about what we can post.
Before-and-after photos, toxin brand names, weight loss claims and influencer posts all have rules, and they change.
HOW WE FIX IT
We research the rules that apply to your state and platforms and write around them. You keep final sign-off.
Copywriting - FRI 10:00EMPTY
Messages pile up while we are treating.
DMs, calls and web forms arrive mid-appointment. By the time someone answers, the client has booked elsewhere.
HOW WE FIX IT
Online booking, clear next steps and simple tools that catch every enquiry and send it to the right person.
Conversion and web tools - SAT 9:30EMPTY
Nobody owns the marketing.
The owner posts between clients, a freelancer runs the ads, and no one is accountable for booked consultations.
HOW WE FIX IT
A named growth manager and a project manager, accountable for the plan and the monthly report.
Growth Manager
THE FIRST THING PATIENTS SEE
Win the decision before the first visit.
Most patients choose from a search result on their phone, in a minute or two. Six things on your profile decide whether they call you or the next practice.
Your dental practice
- 1Rating and recent reviewsClients check the stars, then read the last few weeks of reviews and how you replied.Review process and SEO
- 2Real resultsPhotos of your own clients and your own space, shared with consent, not stock smiles.Website and branding
- 3Who does the treatmentThe injector, the esthetician or the stylist, with their license or training stated plainly.Copywriting
- 4Treatments and categoriesEach treatment you offer, in the words clients search, under the right primary category.SEO and AI search
- 5Booking link and hoursA booking button that opens a real slot, and hours that match when you pick up.Conversion
- 6Answers and updatesReplies to common questions on downtime, aftercare and cost, written within the rules.Copywriting and AI search
YOUR GROWTH MANAGER
Your business gets a growth manager who understands aesthetics and beauty.
A growth manager is the person accountable for growing your business online. Yours is briefed on how clients choose a med spa, salon or wellness clinic: local search, reviews, social proof and trust in the provider. They also know the advertising rules and how AI assistants answer treatment questions. They are your number one contact, alongside your project manager or specialist.
- WEEK 1
Review
Your enquiries, bookings and local results, every month.
- WEEK 2
Recommend
What to do next, and why it is the right next step.
- WEEK 3
Deliver
Specialists carry it out when you have chosen to buy the work.
- WEEK 4
Report
One plain-English report and a monthly meeting.
- Owns the planDecides what to do next, and in what order, so consultations and rebookings stay steady.
- Meets you every monthA monthly meeting to review bookings by source and agree the priorities.
- Recommends, honestlyClear advice, including when a treatment, channel or offer is not worth pushing yet.
- Brings in specialistsRecommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
ALREADY KNOWS
- How clients choose a provider: photos, reviews, social posts, credentials and now AI assistants
- How the map results work for treatment searches, and what moves a clinic up
- Which treatments and concerns are worth their own pages and campaigns
- What the FTC, the FDA and your state allow on claims, photos and reviews
- What Google and Meta ad policies say about cosmetic, weight loss and prescription drug ads
- Why the injector and medical director belong on the page
- Where booking requests leak, and how fast clients expect a reply
- Why booked consultations and rebookings matter more than clicks and followers
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many clinics and salons start there and add services when they are ready. Established businesses can keep a growth manager on its own.
WHAT WE DO FOR YOUR PRACTICE
Everything your practice needs to grow online.
9 services built around how patients choose a med spa or beauty business, and the rules you work under. Start with your growth manager, or with any one service.
Growth Manager
One accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- Useful on its own, and stays with you as you add services
Get found
- SEOWin the local search for each treatment you offer.A page for each treatment, concern and location, written for what clients search. Google Business Profile, categories, photos and a review process within the FTC rule.See the service
- AI searchGet named when clients ask an AI who to trust.We test the questions clients put to ChatGPT, Gemini and Google’s AI features. Treatment pages that state who it suits, risks, downtime and who performs it.See the service
- Paid adsReach clients searching now, within the platform rules.Google and Meta campaigns built around treatments, concerns and your area. Creative and copy checked against cosmetic, weight loss and drug ad policies.See the service
Get chosen
- Website redesignA site that shows who treats you and gets the booking.Provider profiles and real photos of your space and team. A results gallery with treatment captions, consent and a results statement.See the service
- CopywritingWords that reassure without overpromising.Treatment pages in plain English, with approved uses and risks stated accurately. FAQs on downtime, aftercare, safety and cost.See the service
- BrandingA clinic or salon people remember.Positioning: who you treat best and why you are the better choice. Logo, colour and photography direction that feel calm and credible.See the service
Get booked
- Conversion optimizationTurn more visitors into booked consultations.Research into where visitors from social and search drop off. Tests on booking buttons, deposit steps and consultation forms. Clear deposit, cancellation and first-visit information. Before-and-after results you can read.See the service
- Web tools and appsTools that make booking and rebooking easy.Consultation request flows that keep medical history off the first form. Treatment finders that match a concern to the right consultation. Rebooking and aftercare reminder flows, where your booking system allows. Dashboards that show where booked clients come from.See the service
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
What to do, and what to stop doing.
The mistakes we see most on dental sites, and the fix for each. Rules vary by state, so check yours.
DON’T
DO
Promise flawless, permanent or guaranteed results.
Show typical results and say plainly that results vary.
Post a client’s photo because they said yes in the chair.
Get a signed release for each use, and caption the treatment.
Call a compounded medicine the same as a branded drug.
Say it is compounded, not FDA approved, and prescribed by a named clinician.
Trade a discount or free add-on for a review.
Ask every client the same way, with no perk attached.
Hide who does the injecting.
Name each provider, their license and the medical director.
Count followers and clicks.
Count booked consultations and rebookings.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails for dental practices because the patients, the rules and the local competition are specific. So month one is research, and you see the output of every step.
- 1
We map your market
Who appears in the local results and on social for your treatments and area, and what they promise. We also check what an AI assistant answers when a client asks who to see.
YOU GETA market map of competitors and local search demand
- 2
We listen to your clients
Your reviews, DMs and consultation questions show how clients describe their concerns and what worries them. We write in their words.
YOU GETClient-language notes that shape every page
- 3
We check the rules
We read the FTC rules on claims and reviews, the FDA position on the products you use, your state board rules and the ad platform policies. We flag risks before anything is published. Your business or counsel has the final word.
YOU GETA compliance checklist for your site, social and ads
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to booked consultations and rebookings and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in med spa, beauty and wellness
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Rejuvenation MedSpa
Website redesign
Well Travelled
Website redesign
YOUR TURN
Let us look at your med spa or beauty business’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows dentistry.
Book a call, or send us your site and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your med spa or beauty business, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions dental practices ask.
What does a growth manager actually do for a med spa or salon?
Your growth manager owns the plan for growing your business online. They review your enquiries and bookings each month and recommend what to do next, in order. They meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many clinics start there, and established businesses can keep one on its own.
Do you follow the rules on before-and-after photos, claims and reviews?
We research the rules that apply to you. That means the FTC on health claims, reviews and influencers, the FDA on the products you use, your state board and the Google and Meta ad policies. We build around them and flag risks before anything goes live. We are not lawyers, so your business or counsel has final sign-off.
Can you run ads for injectables or medical weight loss?
Yes, within the platform policies and the law. Google and Meta restrict prescription drug terms, health audiences and some cosmetic and weight loss creative. We plan campaigns around treatments and concerns and check the copy before launch. Weight loss and prescription drug ads carry extra requirements, and we will tell you plainly when a campaign is not allowed.
Can you guarantee bookings or rankings?
No, and be wary of anyone who does. Search engines, ad platforms and AI assistants change, and your results also depend on your area, your reviews and how quickly you answer enquiries. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
How much does it cost?
It depends on which services fit your business, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
What do you need from us to start?
Your website address, plus access to analytics, Search Console and your Google Business Profile if you have them. Then a short call about your treatments, area and the clients you most want. The audit itself is free.
