London estate agencySEOWebsite + SEO
1,270 clicks a month. Then 3,330.
Ernest-Brooks International is a London estate agency covering sales, lettings and property management, with many of its landlords and investors overseas. We onboarded them for SEO in June 2025 and manage the website. Monthly clicks went from 1,270 in September 2025, the first full month on record, to 3,330 in August 2026, and every month since January 2026 has passed 2,000. Here is every month from 13 August 2025 to 31 August 2026, including the month Google changed how it counts.
August 2026 monthly clicks
3,330
The last full month in the measured window.
September 2025, first full month on record1,270
- Sector
- London estate agency
- Work
- Website + SEO
- Onboarded
- 23 June 2025
- Measured
- Aug 25 – Aug 26
WHERE IT STARTED
Found, but mostly on page two
Search Console’s record for ernest-brooks.com starts on 13 August 2025. In September 2025, the first full month, the site earned 1,270 clicks from 68,369 impressions. Google changed how it counts impressions and position partway through that month, so wherever it matters we compare like with like. The 90-day figures below start on 15 September 2025, after that change.
The verified starting point
The search baseline
- Clicks, Sept 2025
- 1,270
- Clicks, 13–31 Aug 2025
- 828
- Avg position, Oct 2025, first full month after the change
- 16.8
- Clicks, first 90 days after the change
- 4,567
- Impressions, first 90 days after the change
- 216,240
- ProblemMostly on page two.In October 2025, the first full month after Google’s counting change, average position was 16.8. That is page two. The site earned 1,528 clicks from 65,207 impressions that month.
- ProblemThe yardstick moved mid-record.In mid-September 2025 Google stopped serving 100 results per page, which changed how impressions and position are counted. Impressions went from 16,314 in the week of 8 September to 12,564 in the week of 15 September, and average position from 22.9 to 15.5, while clicks went from 296 to 262. We treat that as a reporting change, not a result.
- ProblemThe goals were not about the name.At onboarding the client asked for higher rankings on high-intent searches such as letting agent Canary Wharf and estate agent London, and more visibility for its new homes and international landlord pages.
- ProblemA crowded market.The client pointed to London’s largest agencies as the benchmark, for neighbourhood content and international investor pages. A previous agency had covered basic SEO setup, keyword research, landing pages and limited blog content.
THE RESULT
Twelve full months, six numbers
Every figure comes from Google Search Console for ernest-brooks.com, 13 August 2025 to 31 August 2026. Where Google’s September 2025 counting change would flatter a comparison, we compare like with like. Nothing modelled, nothing extrapolated.
- Clicks per month01 / 063,330August 2026, from 1,270 in September 2025, the first full month on record
- Impressions per month02 / 06196,713August 2026, from 65,207 in October 2025, the first full month after Google’s change
- Same 19 days of August03 / 062,068clicks, 13 to 31 August 2026, from 828 on the same dates in 2025
- Average position04 / 0614.8August 2026, from 16.8 in October 2025, the first full month after Google’s change
- Months over 2,000 clicks05 / 068every month from January to August 2026, none before
- Twelve-month total06 / 0627,819clicks, September 2025 to August 2026, from 1,566,545 impressions
The month it turned
Clicks passed 2,000 in January 2026
Clicks were 1,556 in December 2025 and 2,264 in January 2026, the largest month-on-month rise in the record. In the same step impressions went from 84,877 to 131,863 and average position from 20.8 to 17.8. The client told us at onboarding that December and January are quiet months in London property. Every month since has stayed above 2,000.
December 2025
1,556
First 2,000+
January 2026
2,264
MONTH BY MONTH
The full arc
Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.
3,330Aug 26
14.8Aug 26
SEARCH FOOTPRINT
From 2,403 impressions a day to 6,285
Clicks are the outcome. Reach widened alongside them. This compares the first 90 days after Google’s September 2025 change against the last 90 days of the measured window, so both are counted the same way.
Impressions per day
2.6× more2,4036,285
Average position
14.8
Impressions per 90 days
565,655
Clicks per 90 days
9,047
A separate unit from reach: clicks recorded inside each 90-day window.
Position is impression-weighted across each window. Impressions per day is the 90-day total divided by 90. First 90 days: 15 September to 13 December 2025. Last 90: 3 June to 31 August 2026. Keyword-level counts were not available for this property, so this section measures the footprint in impressions rather than ranking keywords.
The website
See the site behind the numbers
Every result in this case study was measured on ernest-brooks.com. This is its homepage on desktop and on a phone.
Visit ernest-brooks.com
THE WORK
What the client asked search to do
Taken from the client’s onboarding questionnaire, submitted on 23 June 2025 and updated on 30 June. It sets out the brief. It is not a dated log of the work.
- 01June 2025
Onboarding
- Questionnaire submitted 23 June 2025 and updated 30 June
- Services documented: residential sales and lettings, property management, new homes and off-plan, investment advisory, valuations, furnishing and international client onboarding
- Markets set: London, with landlords and investors in Singapore, Hong Kong, mainland China and the Middle East
- Webtec named as managing the website, with a blog already in place
1,270 clicksin September 2025, the first full month on record and the baseline for this page - 02The brief
The goals for search
- Higher rankings for high-intent searches, such as letting agent Canary Wharf and estate agent London
- More visibility for the new homes and international landlord pages
- Blog content in a professional, authoritative voice that brings in warm enquiries
- Lower acquisition cost than paid search
1,270 → 3,330monthly clicks, September 2025 to August 2026
THE FULL RECORD
Month by month
Every month from August 2025 to August 2026, with its real numbers. Every month since January 2026 has passed 2,000 clicks, and August reached 3,330.
| Month | Clicks | Impressions | Avg position |
|---|---|---|---|
| Aug 25 19 days | 828 | 52,803 | 26.3 |
| Sep 25 Google change | 1,270 | 68,369 | 22.0 |
| Oct 25 | 1,528 | 65,207 | 16.8 |
| Nov 25 | 1,657 | 81,102 | 18.5 |
| Dec 25 Dip | 1,556 | 84,877 | 20.8 |
| Jan 26 First 2,000+ | 2,264 | 131,863 | 17.8 |
| Feb 26 | 2,792 | 141,074 | 14.1 |
| Mar 26 | 2,572 | 146,549 | 13.5 |
| Apr 26 Dip | 2,389 | 131,104 | 13.9 |
| May 26 | 2,510 | 140,363 | 15.1 |
| Jun 26 | 2,766 | 189,699 | 15.2 |
| Jul 26 | 3,185 | 189,625 | 14.4 |
| Aug 26 | 3,330 | 196,713 | 14.8 |
Measured 13 August 2025 to 31 August 2026. Google stopped serving 100 results per page in mid-September 2025. Impressions and average position before that point are not directly comparable with the months after it. Clicks were not affected in the same way.
What it added up to
From 1,270 clicks a month to 3,330, with every month accounted for
- 01 / 04More than double, on matching datesBetween 13 and 31 August the site earned 828 clicks in 2025 and 2,068 in 2026. Same dates, same point in the lettings season, 2.5 times the clicks.
- 02 / 04Above 2,000 every month since JanuaryEvery month from January to August 2026 brought more than 2,000 clicks, and July and August each passed 3,000. No month in 2025 reached 1,700.
- 03 / 04Not a brand storyAcross Search Console’s export, 13 August 2025 to 19 September 2026, searches for the company name, EBI or a member of staff account for 2,334 of 30,716 clicks, or 7.6%. Individual property listings took 22,908 of the 30,137 clicks attributed to pages. The homepage took 3,282.
- 04 / 04Measured the whole wayEvery figure here comes from Google Search Console for August 2025 to August 2026, for every month in the window, including the month Google changed how it counts. No modelling, no projections.
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Where the numbers come from
Figures: Google Search Console for ernest-brooks.com, 13 August 2025 to 31 August 2026 (query and page shares from the full export to 19 September 2026), and the client’s onboarding questionnaire of June 2025.
- Clicks per month
- 3,330
- Impressions per month
- 196,713
- Same 19 days of August
- 2,068
- Average position
- 14.8
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