Multifamily brokerageSEOContent

247 clicks in March. 370 in August. Six months.

Stepp Commercial is a multifamily investment brokerage focused on Long Beach and Los Angeles County. It onboarded with us on 18 March 2026. Between March and August 2026, monthly clicks from Google rose from 247 to 370, and monthly impressions from 7,347 to 38,287. This page covers those six months, March to August 2026.

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August 2026 monthly clicks

370

The last month in this six-month window.

March 2026, the month we started247

Client: Stepp Commercial
Sector: Multifamily brokerage
Work: SEO + content strategy
Onboarded: 18 March 2026
Measured: Mar 26 – Aug 26

WHERE IT STARTED

A strong track record, a small search footprint

In March 2026, the month Stepp Commercial onboarded, Search Console recorded 247 clicks for steppcommercial.com from 7,347 impressions. Average position was 8.3. That looks healthy, but it was an average over very little visibility: about 237 impressions a day.

The verified starting point

The search baseline

Clicks, March 2026: 247
Clicks, April 2026: 187
Impressions, March 2026: 7,347
Avg position, March 2026: 8.3
Keywords ranking, May 2026: 831

ProblemVery little visibility.7,347 impressions in March is about 237 a day, for a brokerage with hundreds of closed transactions behind it.
ProblemNo SEO history to build on.Our intake notes record no consistent SEO before, no ads running, and a large backlog of transaction stories that had never been published.
ProblemRoom to grow the core pages.The keyword plan called for area pages, from Long Beach to Orange County, and service pages for acquisitions and sales.

THE RESULT

Six months, six numbers

Every figure comes from Google Search Console for steppcommercial.com, March to August 2026. Keyword counts start in May, the first full month we hold keyword-level data for. Nothing modelled, nothing extrapolated.

Clicks per month01 / 06370August 2026, from 247 in March 2026, the month we started
Impressions per month02 / 0638,287August 2026, from 7,347 in March 2026
Clicks, three months03 / 061,064June to August 2026, from 643 in March to May
Ranking keywords04 / 061,781August 2026, from 831 in May 2026
Keywords in the top 305 / 06167August 2026, from 54 in May 2026
Six-month total06 / 061,707clicks, from 127,798 impressions

The month it turned

Visibility nearly quadrupled in two weeks

In the week of 11 May 2026, steppcommercial.com had 1,837 impressions. In the week of 25 May it had 6,926, and no week after that, through the end of August, fell below 5,700. Clicks followed more slowly: 209 in May, 290 in June, 404 in July. Our project records do not tie a specific change to that fortnight, so we report the shift and claim nothing more.

Week of 11 May

1,837

3.8×

Week of 25 May

6,926

MONTH BY MONTH

The full arc

Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.

Clicks per monthFull months, March to August 2026.

370Aug 26

Average positionLower is better, so this axis is inverted. Position moved as impressions nearly quadrupled, and improved from 15.0 in June to 13.8 by August.

13.8Aug 26

SEARCH FOOTPRINT

From 831 keywords to 1,781

Clicks are the outcome. The search footprint widened alongside them. This compares May 2026, the first full month of keyword-level data, with August 2026, the last month of this window. Both are 31 days long.

Keywords ranking

2.1× more

8311,781

In the top 10
611
In the top 3
167
Clicks per month
370
A separate unit from the keyword bars: clicks recorded in each of the two months.

The three keyword measures share one scale, with 1,781 as the widest measure. Clicks are shown separately. Keyword counts are Search Console data read through Ahrefs, whose copy for this site starts on 27 April 2026, so March and April cannot be counted at keyword level. Earlier month: 1 to 31 May 2026. Later month: 1 to 31 August 2026.

The website

See the site behind the numbers

Every result in this case study was measured on steppcommercial.com. This is its homepage on desktop and on a phone.

Visit steppcommercial.com

Stepp Commercial homepage on desktop, with the headline LA Multifamily Investment Advisors, a blue Get My Property Value button, an Explore Our Listings button, the phone number 1.866.99.STEPP and an aerial view of Los Angeles office towers

THE WORK

Foundations first. Then the keyword map.

Taken from our project records. The onboarding call and the April review are dated. The keyword work is not dated task by task, so it is not lined up against particular months above.

01From March 2026
Onboarding and foundations
- Onboarding call 18 March 2026: niche down on multifamily brokerage rather than compete on general listings
- Full-funnel content model agreed: deal-led case study pages, backed by informational posts
- Technical and on-page SEO on sub-pages, with Search Console and Analytics set up
- New About Us page with entity schema, in place by the 15 April review
- Build order agreed on 15 April: sub-pages and case studies first, then News, homepage last
214 → 355average clicks a month, March to May 2026 against June to August 2026
02Keyword strategy
A keyword map built around owners and investors
- Five-tier keyword architecture: homepage positioning, area pages, service pages, property categories, with broad residential terms held back
- Hub-and-spoke structure with an eight-week build sequence
- 52 long-tail keywords across eight clusters, from valuation and exit timing to 1031 exchanges and tax
- Every keyword tagged by investor type, intent and funnel stage, and mapped to a supporting page
- No overlap with the nine keywords existing pages already targeted
237 → 611keywords in the top 10, May 2026 against August 2026

THE FULL RECORD

Month by month

Every month from March to August 2026, with its real numbers. July reached 404 clicks and August 370, against 247 in March.

Month	Clicks	Impressions	Avg position
Mar 26 Onboarded 18 Mar	247	7,347	8.3
Apr 26 Dip	187	6,686	11.5
May 26	209	15,014	11.6
Jun 26	290	27,764	15.0
Jul 26 Peak	404	32,700	14.4
Aug 26	370	38,287	13.8

Search Console data for steppcommercial.com starts on 1 March 2026. Stepp Commercial onboarded on 18 March, so 17 of March’s 31 days came before the engagement. This page covers March to August 2026 only.

What it added up to

From 247 clicks a month to 370, with every month accounted for

01 / 04Half as many clicks againAugust 2026 brought 370 clicks against 247 in March. In three-month blocks, June to August averaged 355 a month, against 214 for March to May.
02 / 04Five times the impressionsMonthly impressions went from 7,347 in March to 38,287 in August. Most of that step came in late May, when weekly impressions nearly quadrupled in two weeks.
03 / 04A wider, deeper footprintThe site appeared for 1,781 keywords in August 2026, compared with 831 in May. 167 of them sat in the top three, up from 54.
04 / 04Measured the whole wayEvery figure here comes from Google Search Console for March to August 2026, for every month in the window. No modelling, no projections.

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Where the numbers come from

Figures: Google Search Console for steppcommercial.com, March to August 2026, keyword counts from the same Search Console data via Ahrefs, and Webtec project records.

Clicks per month: 370
Impressions per month: 38,287
Clicks, three months: 1,064
Ranking keywords: 1,781

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