Real estate SEO and AI search
Real estate SEO for leads you own, not rent
We get your brokerage found on Google, on Maps and in AI answers for the neighborhoods you sell, so more clients come straight to you.
Free. Results in a couple of minutes. No call needed.
Ready to talk? Book a call
What your next client sees
AI answer
For a first home in Nashville, agents people often call:
Brokerage ABrokerage BBrokerage C
Map results
- Brokerage A
- Brokerage B
brokerage-a.com › buying
brokerage-b.com › buying
HOW CLIENTS FIND YOU NOW
One search, three places to win.
Buyers browse listings on the portals for weeks. But when a buyer or a seller chooses an agent, they search a name or a neighborhood and read reviews. Three places decide who gets that call: the map, the search results and AI answers.
real estate agent near me
Google Maps and the local pack
Searches like "realtor near me" or "property manager in Denver" open with the map. Your Business Profile, reviews that mention real neighborhoods and how fast you reply decide who gets contacted.
What we do: We set up a profile for each office with the services you offer, and help you ask past clients for reviews.
Google search results
The portals hold most listing searches. Agents win the ones portals answer poorly: neighborhood guides, local market updates, seller questions and the agent or brokerage name itself.
What we do: We build neighborhood, seller and agent pages with local detail a portal cannot copy.
AI answers
Buyers and sellers now ask ChatGPT and Google AI Overviews who knows an area or how to price a home. These tools pick up agents with clear pages, consistent profiles and plenty of genuine reviews.
What we do: We write answer-first pages and keep your name, license and office details identical everywhere.
Then they call the brokerage that showed up clearest.
WHAT WE DO
Rank, get named, get the call.
Three parts that work together: SEO so you rank for your areas, AI search so you get named in answers, and conversion so a visitor becomes a valuation request or a showing.
SEO
Rank for the neighborhoods and clients you want.
- Technical audit and fixes, including slow IDX listing pages
- Google Business Profile for each office, with services and reviews
- Neighborhood and community pages written from local knowledge
- Seller pages on pricing, timing and what to fix before listing
- Agent profile pages, schema and internal linking
Client result
247 to 370
monthly clicks from Google
Stepp Commercial, Multifamily brokerage. Measured March to August 2026.
Read the case studyWant this for your brokerage? Enter your site.
THE FIRST 90 DAYS
What happens, and when.
The first three months build the base. It is the order the work happens in, not a promise of rankings or closings.
- 1Month 1
Audit and area map
We check tracking and your IDX setup, audit the site and your profiles, and agree on the neighborhoods, towns and client types to go after first.
- 2Month 2
Fix and publish
Technical fixes ship, the first neighborhood and seller pages go live after your approval, and your office details are cleaned up across the web.
- 3Month 3
Early signals
Google indexes the new pages and specific neighborhood searches begin to move. Your first report covers leads from search and what AI tools say about you.
Local authority builds slowly, and it lasts once it is there. We suggest six months before you judge the results.
BY SPECIALTY
Planned for how you work.
A listing agent, a property manager and a commercial broker answer very different searches, so we plan pages around the clients you actually serve.
- Residential agents and teamsBuyers and sellers who check your name after a referral, a sign or an open house.
- BrokeragesSeveral offices and many agents under one brand, plus agents searching for a brokerage to join.
- LuxuryFewer, larger deals where discretion, presentation and local depth carry the decision.
- Property managementRental owners comparing fees, communication and how vacancies and repairs are handled.
- Commercial and investmentOwners and investors who search by asset type, market and deal size.
- RelocationOut-of-town buyers researching a city for months before they visit.
Written within Fair Housing and license rules
The Fair Housing Act bars ads that show a preference based on race, color, religion, sex, disability, familial status or national origin, so we describe homes and areas, never the people who should live there. State license laws usually require the brokerage name, and in some states a license number, in advertising, and REALTOR members also follow the NAR Code of Ethics on truthful ads. MLS rules govern how listing data appears, and texting a lead needs their consent. We keep claims accurate, and you or your managing broker approve every page before it goes live.
Cost depends on how many areas and offices you want to rank in, the client types you serve and how competitive your market is. Our SEO plans are on the pricing page, and we tell you on the first call which one fits.
QUESTIONS
Real estate SEO, answered.
01How long does real estate SEO take?
Neighborhood and seller searches usually show early movement in two to three months, with steadier growth in leads over six to twelve. Broad terms like "homes for sale" in a big city belong to the portals and take far longer, so we aim first at searches an agent can realistically win. You hear where your market stands before you start.
02Can an agent compete with the big listing portals?
Not on every search, and you do not need to. Portals win broad listing searches because they carry every listing. They are weak on local judgment: what a street is like, how a condo building has sold, what a seller should fix first. Pages built on that knowledge rank, get quoted in AI answers and bring leads that come to you directly.
03Does IDX help or hurt SEO?
IDX gives visitors live listings, but those pages repeat the same feed as every other agent site, so on their own they rarely rank. We keep IDX for searching on your site and build original pages around it: neighborhood guides, recent sales you are allowed to share and seller advice. That mix usually does more than thousands of duplicate listing pages.
04Do we need AI search (AEO) as well?
Buyers and sellers increasingly ask an AI tool which agent knows a neighborhood or how to price a home. Those tools name only a few people, and they draw on the same pages, reviews and profiles that SEO builds. AEO adds the answer-first writing and consistent facts that get you named, so we plan both together.
05We are an estate agency outside the US. Does this work there?
Yes. In the UK people search for estate agents and letting agents rather than realtors, and in Canada and Australia realtor and real estate agent are both common. Ernest-Brooks International, a London estate agency, is one of our clients: we work on its website and SEO, and its monthly clicks from Google went from 1,270 to 3,330 between September 2025 and August 2026. That is their result, not a promise for yours.
06What do you need from us?
A call about the areas and clients you want, access to the site, Google Analytics, Search Console and Business Profile, the name of your IDX provider, and someone, often the managing broker, to approve pages. Local knowledge from your agents makes the neighborhood pages far stronger.
07What does real estate SEO cost?
It depends on how many areas, offices and client types you want to cover. Our SEO plans are on the pricing page, and we tell you on the first call which one fits.
See who owns your local search. You or the portals.
Enter your site and the kind of client you want more of. You get where you appear on Google, on Maps and in AI answers for your area, free, with no call needed.
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