Shopify conversion rate optimization
Ecommerce CRO agency for stores that want more orders from the same traffic
We find where shoppers drop off between the product page and the order, test fixes one at a time and build what works into your Shopify or BigCommerce store.
5.0 on Google from 191 reviews. Free store check, no call needed.
Carbon steel skillet, 12 inch
Example store page
WHERE STORES LOSE THE SALE
Three places a sale slips away.
Most stores do not lose orders in one big place. They lose them a little at a time: a collection page that hides the right product, a product page that leaves a question open, a shipping cost that appears too late, a phone layout that pushes the buy button out of view.
Collection and product pages
Shoppers land here from Google, ads and social. If filters do not match how they choose, or the product page leaves size, fit, materials or delivery unclear, they go back to compare elsewhere.
What we do: We look at where shoppers scroll, click and stop, then test the order of photos, details, reviews and the add-to-cart area.
Cart and checkout
A surprise shipping fee, a forced account, a discount field that sends people off to hunt for codes or a payment option they expected but cannot find: each one costs orders at the last step.
What we do: We measure each step from cart to purchase, then show costs earlier and remove the steps that cause doubt.
Mobile and speed
Many store visits come from phones, often from a social post or an ad. A slow template, a cluttered first screen or a sticky banner over the buy button loses those shoppers in seconds.
What we do: We test the main templates on real phones, cut heavy apps and scripts, and keep the buy button in reach.
Fix those three, and the same traffic places more orders.
WHAT WE DO
Research. Test. Build what holds up.
Every CRO program runs in the same three parts: research to find the leaks, fair tests to check the fixes, and build work to put the changes that hold up into your store.
- 1ResearchFind out where and why shoppers leave before changing anything.
- 2TestingCheck each change against the current store before it ships.
- 3BuildShip the changes that hold up, cleanly and fast.
Client result
3,323 to 4,257
summer clicks from Google, an SEO result
Bad Boy Recoil Parts, Electric UTV parts, Shopify store. Measured June to August 2025 vs June to August 2026. This is search traffic, not a conversion result. SEO brings shoppers to the store; CRO is the work of turning more of them into orders.
Read the case studyWant this for your store? Enter your site.
THE FIRST 90 DAYS
What happens, and when.
The first 90 days of a CRO program set up the measurement, find the biggest leaks and run the first tests. It is the order the work runs in, not a promise of a result.
- 1Days 1 to 30
Tracking and research
We check that GA4 and your store agree on orders and revenue, fix tracking gaps, then gather heatmaps, recordings, survey answers and support questions. You get a list of the leaks we found, ranked by how much traffic they touch.
- 2Days 31 to 60
Clear fixes and first tests
Obvious problems, such as a broken button or a slow app, are fixed after your approval. The first A/B tests go live on the pages with the most traffic, each sized to run long enough for a fair answer.
- 3Days 61 to 90
Read, ship, plan
Finished tests are read against the plan set before launch. Changes that hold up are built into the theme, and we agree the next round of tests with you from what the first round taught us.
Lower-traffic stores need longer tests, and seasonal stores need care around peaks, so we plan the test calendar around your sales year. A steady program over months tells you far more than any single test.
BY STORE TYPE
Tested around how your shoppers buy.
What stops a shopper depends on what you sell and how they arrive, so the research and the test plan follow your store, your platform and your traffic.
- Shopify and Shopify PlusTheme sections, app weight and the cart come first; checkout changes need Plus.
- BigCommerceStencil themes and more access to the checkout, useful for larger catalogs and trade buyers.
- High-ticket productsLong decisions where specs, delivery, warranty and payment options settle the doubts.
- Subscriptions and repeat ordersThe subscribe option, plan terms and reorder path, made clear without pushing.
- Large catalogsSearch, filters and collection layout decide whether shoppers ever reach the right product.
- Social and mobile trafficShoppers from Instagram or TikTok who land on a phone and decide in seconds.
Tested within online selling rules
Conversion work has to stay honest, and US rules back that up.
We only test changes you can stand behind, and you approve every page before it goes live.
- The FTC Act bars deceptive design, and the FTC has named fake countdown timers, false low-stock warnings and hidden costs, and its guides on deceptive pricing expect a "compare at" price to be a genuine former price.
- The FTC rule on consumer reviews, in force since October 2024, bans fake reviews and hiding honest negative ones.
- Subscription offers sold online fall under the Restore Online Shoppers' Confidence Act, which requires the terms to be clear before billing and a simple way to cancel.
- Heatmaps and session recordings collect data about visitors, so state privacy laws such as the California Consumer Privacy Act apply, and we mask form and payment fields and follow your consent settings.
- Stores are also a common target of ADA accessibility claims, so test variants are checked against the WCAG guidelines.
An ecommerce CRO program is priced on scope: how much traffic your store gets, how many templates are in play, and how much build work the changes need. Our CRO plan is on the pricing page, and we agree the scope with you after looking at your store and analytics, before any work starts.
QUESTIONS
Ecommerce CRO, answered.
01Are you a Shopify CRO agency?
Yes. We run conversion work on Shopify stores, including the things Shopify stores tend to need: too many apps loading on every page, theme sections that bury the add-to-cart on a phone, a cart that hides shipping costs, and GA4 tracking that does not match Shopify orders. We also work on BigCommerce stores, and we use the same method on both.
02Can we A/B test on Shopify and BigCommerce?
Yes, on most of the store. Product, collection, cart and landing pages can be tested on any plan with a testing app or tool. The checkout is more limited. Shopify controls its checkout, so most checkout tests need Shopify Plus, while BigCommerce gives developers more access to the checkout itself. On any plan, the steps before checkout are where many shoppers leave, and those are open to testing.
03Our store does not get much traffic. Is ecommerce CRO still worth it?
It can be, done differently. With low traffic, a test may take months to give a fair answer, so we lean on research: recordings, customer questions and a careful review of the product pages and checkout. Clear problems get fixed directly, and tests are saved for the pages with enough visitors. We tell you plainly if testing is not the right tool yet.
04Which numbers do you track besides conversion rate?
Conversion rate alone can mislead. A discount pop-up can raise it while lowering what each order is worth. We track revenue per visitor, average order value, add-to-cart rate, checkout completion and, where you can share it, the return rate, split by device and traffic source.
05Will testing slow down the store or hurt our SEO?
Not if it is set up with care. We check what each testing script adds to load time and remove it when the test ends. For tests that send visitors to a separate page, we follow Google's guidance: temporary redirects, a canonical tag pointing to the original page, the same content for Google as for shoppers, and no test left running longer than it needs.
06Who runs the CRO program?
Our own CRO, research, design and development people run the tests and build the changes. You get one point of contact and a report after each round of tests.
07What does ecommerce CRO cost?
It depends on your traffic, how many templates we work on and how much build work the changes need. Our CRO plan is on the pricing page, and we agree the scope after looking at your store.
See how shoppers find your store. Then fix where they leave.
Enter your store and what you sell. You get a free report on how your products show up on Google and in AI answers, the traffic a CRO program works with. No call needed.
Prefer to talk? Book a call
