Landing page design and optimization
Every click you pay for deserves a page built for that one person. We write it, design it, build it and keep testing it.
5.0 on Google from 191 reviews. Free page review, no call needed.
Sponsored ad
Emergency plumber at your door in 60 minutes
Burst pipe? Call now. Local and licensed.
At your door in 60 minutes
Matches the adExample page
The ad they clicked
Emergency plumber at your door in 60 minutes
Welcome to our company
The problem
Most ads land on a homepage built for everyone. The promise they clicked on disappears, the proof sits three scrolls down and the form asks for too much.
So they press back and click the next ad. A landing page fixes that.
BTry it yourself
Pick where the visitor came from, then fix the page one change at a time and watch the funnel respond.
Arrived from: Google: "bookkeeper for small business". “Is this the right kind of bookkeeper for a business my size?”
Step 2. The share of visitors who take the action that matters, here an enquiry. 1.2% means 12 of every 1,000 visitors enquire.
1.2%Baseline
12 enquiries from every 1,000 visitors, up from 12.
Stay past 5 seconds
55%
1,000 to 550
Believe it
45%
550 to 248
Start the form
20%
248 to 50
Finish and enquire
24%
50 to 12
We provide a comprehensive range of accounting and advisory solutions tailored to businesses of all sizes.
No proof visible yet. Scroll further.
What our clients say: “Great service.”
Basic
$450
Standard
$1,200
Premium
$2,400
© Harbor & Pine Advisory. A made-up business for demonstration.
How we build them
Three jobs every landing page has to do, in this order. Miss one and the visitor leaves.
BFrom brief to tested page
Nothing is lost between the people who write the page and the people who build it.
Research
Your offer, your buyers’ own words and the ad before the page, read before a word is written.
Copy
One visitor, one promise, one action, with doubts answered in the words your buyers use.
Design
A layout that leads the eye to the action, with proof placed where doubt usually appears.
Build
Fast on phones and accessible, with working forms and thank-you pages that load at once.
Tracking
Every lead counted once and tied to its campaign, so you see which source sends buyers.
Testing
Ideas from the research, tests when traffic allows, and a written report on every result.
“I was really happy with the results from Webtec. The website looks professional and received positive feedback from our customers.”
BLanding page optimization
A test only helps if enough people see the page to trust the result. Check yours.
Can your page be tested?
21,106
42,212
5 wks
Workable. We would run it for full weeks and not call it early.
Five ways tests lie, and how we stop them
Stopping early
Peeking at a test and ending it at the first good-looking number produces false winners. We fix the sample size and the minimum run time before the test starts.
Too little traffic
A page with a few hundred visits a month cannot detect small changes. We say so, and test bigger changes or use research instead.
Sample ratio mismatch
If a 50/50 split does not come out near 50/50, something is broken in the setup and the result cannot be trusted.
Novelty and weekday effects
Behavior shifts across the week and early excitement fades. We run in full weekly cycles, never shorter than two.
Winning the wrong metric
A form that gets more leads and worse leads is not a win. Every test carries a quality guardrail, tied to revenue where we can.
Free landing page teardown
A strategist reviews it by hand and writes back what is likely costing you leads and the first tests we would run. Free, and yours to keep.
A good fit if:
BAbout landing pages
A website page serves many visitors with many questions. A landing page serves the people who clicked one ad, email or link, answers what they came for and asks for one thing, such as a call, a quote request or a sign-up. Fewer exits and a message that matches the click are what make it work.
Answered in the open
Landing page optimization is finding out why visitors do not act, changing the page to remove that reason and checking the change helped. We use analytics, recordings, buyer language and the ad that sent the traffic, then test changes when the page has enough visitors to give a trustworthy answer.
Answered in the open
Landing page design services cover everything it takes to put a page in front of one kind of visitor and ask for one action: research, copywriting, design, development and tracking. We also optimize the page after launch, so it keeps improving instead of being left as it was on day one.
Answered in the open
Yes. Many projects start with an existing page. We review it against its traffic source, list what is likely costing you leads, fix the clear problems first and test the rest. The free teardown on this page is a good first step.
Answered in the open
Landing pages are scoped with you based on how many pages, variants and tests you need. Our pricing page shows the plans this work sits in, and a short call is the quickest way to an exact quote.
Answered in the open
Prefer to see it on your own page?
A strategist marks up your page by hand and sends the first tests we would run. Free.
Get the free teardownYes. We match the page to the ad, the keyword or the audience behind it, so the visitor sees the promise they clicked on. Our paid ads team can run the campaigns too, or we work with the team you already have.
Answered in the open
Only when the page gets enough visitors for a test to give a clear answer. Before that, the research tells us what to fix, and we make those changes directly. Our CRO page has a checker that shows whether your traffic is enough to test.
Answered in the open
It depends on the research, the number of pages and whether copy and tracking are included. We agree the timeline with you before work starts, and you approve the page before it goes live.
Answered in the open
Answers are cheap. Reviews are not.
Rated by our clients
Some of the businesses we have worked with
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