SaaS SEO agency
SaaS SEO that gets your product on the shortlist
We get your product found in problem, category and comparison searches on Google and in AI answers, and we tie that traffic to sign-ups and demos.
Free. Results in a couple of minutes. No call needed.
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What your next client sees
AI answer
For project management at a 20-person agency, tools teams often compare:
Company ACompany BCompany C
Map results
- Company A
- Company B
company-a.com › project management
company-b.com › project management
HOW CLIENTS FIND YOU NOW
One search, three places to win.
Software buyers research alone for a long time. They search the problem, then the category, then "best", "vs" and "alternatives", and more of them ask an AI assistant for a shortlist before they visit a single vendor.
project management software for agencies
Problem and category searches
Early searches describe the pain ("how to calculate mrr"); later ones name the category ("subscription billing software"). Many SaaS sites rank mainly for their own brand name, so they miss buyers before the shortlist forms.
What we do: We map searches to each stage of the decision and build pages for problems, categories and use cases.
Comparison and alternatives searches
Buyers close to a decision search "best", "vs" and "alternatives". Review sites and list articles often hold these results, but a fair, specific comparison page on your own site can compete with them.
What we do: We write honest comparison and alternatives pages, and tidy up your profiles on the review sites that rank.
AI shortlists
Assistants such as ChatGPT, Perplexity and Google AI Overviews now build shortlists by name. They lean on docs, review profiles, integration directories and third-party mentions, not only your homepage.
What we do: We keep product facts consistent across those sources and track each month which buying prompts name you.
Then they call the company that showed up clearest.
WHAT WE DO
Rank, get named, get the call.
Three parts: SEO so the product ranks across the buying journey, AI search so assistants include you in shortlists, and conversion so the traffic turns into trials and demos you can count.
SEO
Rank for the searches buyers make before they pick a vendor.
- Technical audit, including JavaScript rendering, docs and subdomains
- A keyword map from problem to category to comparison
- Use-case, integration and comparison pages
- Content on the problems your product solves, written with your team
- Internal links from the blog and docs to product pages
Client result
890 to 1,231
clicks from Google, six months against six, up 38%
Softlinx, Cloud fax software, healthcare and enterprise buyers. Measured June to November 2025 vs March to August 2026. Half on half, in a category full of established names.
Read the case studyWant this for your company? Enter your site.
THE FIRST 90 DAYS
What happens, and when.
Months one to three lay the groundwork for a software site. This is the order of work, not a promise of rankings, sign-ups or pipeline.
- 1Month 1
Audit and keyword map
We audit the site and docs, check that sign-ups and demos are tracked by source, study who ranks in your category and agree the first topics.
- 2Month 2
Fixes and first pages
Technical fixes ship, and the first use-case or comparison pages go live once your team approves them.
- 3Month 3
Early signals
New pages get indexed and long-tail searches start to move. The first report shows organic sign-ups, demos, rankings and AI mentions.
Content and authority build on each other over time. Give it six months, and judge it on trials and demos rather than traffic alone.
BY STAGE AND MOTION
Shaped by how you sell.
A self-serve tool and an enterprise platform need different keywords and pages, so the plan follows your stage, price point and sales motion.
- Startups before product-market fitA small set of problem pages that also sharpen your positioning.Read the guide
- Product-led SaaSTemplates, free tools and docs that bring in sign-ups on their own.
- Sales-led B2BFewer, higher-intent searches, with pages for each buyer role and industry.
- FintechExact wording on licensing, security and how money moves.Read the guide
- Security and IT softwareTechnical buyers who want specifics, not adjectives.Read the guide
- Healthcare softwareBuyers who check HIPAA and integration claims line by line.
- Vertical SaaSOne industry's own vocabulary, events and comparison searches.
Written within advertising and comparison rules
SaaS content is advertising, even on the blog. The FTC expects objective claims, such as uptime, hours saved or "the most accurate", to have a reasonable basis before they are published. Comparison and alternatives pages may name competitors, but an inaccurate or outdated comparison can draw a false advertising claim under the Lanham Act, so we keep them factual and dated. Paid or incentivized reviews on review sites must be disclosed under the FTC Endorsement Guides, and security and privacy claims should name exactly which certification or safeguard you hold. Every claim we write is one you can support, and you approve every page before it goes live.
The cost depends on how many topics and pages we cover, how technical the writing is and how competitive your category is. Our SEO plans are on the pricing page, and on the first call we tell you which one fits your stage.
QUESTIONS
SaaS SEO, answered.
01How long does SaaS SEO take to bring in sign-ups?
Technical fixes and long-tail pages can move within two to three months; category and comparison searches usually take six to twelve, longer in crowded categories. Recover Reel, which sells home exercise software to physical therapists, roughly doubled its monthly clicks from Google, 46 in February 2026 to 95 in August, starting from a new site with little reach.
02Should we publish comparison and alternatives pages?
Usually yes, once you know who buyers compare you with. These searches come late in the decision, so a fair page tends to convert well. We say where a competitor is stronger as well as where you win, keep the facts current and date the page.
03Can you write technical content for developers and IT buyers?
Yes, with your team's input. We interview your product or engineering people, draft the piece and send it back for a technical check. Content that skips that step tends to read as generic, and technical buyers notice.
04How do you measure SaaS SEO beyond traffic?
We track trials, sign-ups and demo requests from organic search by landing page and, where your CRM allows it, how those leads move into pipeline. Traffic matters only as far as it brings the right accounts.
05How is AI search different for software companies?
Buyers increasingly ask an assistant for a shortlist, such as "the best CRM for a small team". The answer draws on review sites, docs, integration directories and comparison articles as well as your own site. We work on those sources and report which prompts name your product.
06What do SaaS SEO services cost?
It depends on how many topics and pages we take on, how technical the writing is and how crowded your category is. Our SEO plans are on the pricing page.
07Can you guarantee a number of demos?
No. Demos depend on your product, price, sales team and market as much as on search. We commit to the work instead: a site search engines can crawl, pages for the searches buyers make and honest reporting tied to sign-ups and demos.
Prefer to learn how it works first? Read our step-by-step guide to SaaS SEO.
See which searches your product is missing. Free.
Type in your site and the category you sell in. We show where the product appears on Google and in AI answers for the searches buyers make, with no call needed.
Prefer to talk? Book a call
