Healthcare and medical SEO
Healthcare SEO that helps patients find and book your practice
We help patients find you on Google, on Maps and in AI answers when they search a symptom, a specialty or a provider, and we set up tracking that keeps health data out of ad platforms.
Free. Results in a couple of minutes. No call needed.
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What your next client sees
AI answer
For a knee specialist in Tucson, practices people often book with:
Practice APractice BPractice C
Map results
- Practice A
- Practice B
practice-a.com › orthopedics
practice-b.com › orthopedics
HOW CLIENTS FIND YOU NOW
One search, three places to win.
Patients start with a symptom, a specialty or a doctor's name, often a referral they want to check. They compare a few practices on Maps and in the results, and more of them now ask an AI assistant which practice to see.
orthopedic surgeon near me
Maps and provider profiles
Each location, and many individual providers, has its own Business Profile. Specialty categories, accepted insurance, hours and recent reviews decide which practice a patient taps, and duplicate or outdated provider listings split the signal.
What we do: We clean up location and provider profiles and point each one to its matching page.
Condition, procedure and provider pages
Google sets a high bar for health topics and looks for clear expertise and trustworthy sources. A procedure page in plain language, reviewed by a named clinician, tends to do better than a bare list of services.
What we do: We write condition and procedure pages with your clinicians and show who reviewed each one.
AI answers and citations
Copilot, ChatGPT and Google AI Overviews answer health questions and, more often now, name practices or cite their pages. They favor sources that are clear, current and consistent with other sites.
What we do: We write answer-first content and check each month where AI tools cite and name your practice.
Then they call the practice that showed up clearest.
WHAT WE DO
Rank, get named, get the call.
The work has three parts: SEO so you rank for the specialties you offer, AI search so assistants cite you, and conversion so a search becomes an appointment.
SEO
Rank for the specialties, procedures and locations you want to grow.
- Technical audit, including speed, indexing and duplicate provider pages
- Location and provider Business Profiles, cleaned up and linked
- Condition and procedure pages reviewed by your clinicians
- Provider bios with board certification and training stated accurately
- Medical organization, physician and location schema
Client result
1,621 to 2,172
monthly clicks from Google
Precision Bone Imaging, Bone health screening, several US states. Measured October 2025 vs August 2026. The first full month after onboarding against the last full month measured.
Read the case studyWant this for your practice? Enter your site.
THE FIRST 90 DAYS
What happens, and when.
The first quarter puts the clinical, technical and privacy groundwork in place. It is the order the work runs in, not a promise of rankings or patient volume.
- 1Month 1
Audit and service lines
We review tracking for privacy risks, audit the site and every profile, and agree which specialties and locations come first.
- 2Month 2
Fixes and clinical pages
Technical fixes ship, profiles are cleaned up, and the first condition and procedure pages go live after clinical review.
- 3Month 3
Signals and first report
Google indexes the new pages and less competitive searches begin to move. The report covers bookings, calls, rankings and AI citations.
Health topics reward steady, accurate publishing, so results build over months. Judge it at six months, not six weeks.
BY SPECIALTY
Planned specialty by specialty.
A fertility clinic and an orthopedic group reach patients in different ways, so we plan pages and profiles around each service line.
- Specialty practicesOrthopedics, cardiology, GI and more, where referrals and direct searches both count.
- Imaging and diagnosticsScan types, preparation, cost without insurance and whether a referral is needed.
- Fertility and women's healthLong, private research before a first consult, and careful wording on outcomes.
- PediatricsParents checking new-patient status, sick visits and in-network care.
- Multi-location groupsOne brand with a profile and a page for every clinic and provider.
- ChiropracticMap-first local searches for pain and injury.Read the guide
- Therapy and counselingPrivate searches by concern, with telehealth limited to licensed states.Read the guide
Written within healthcare privacy and advertising rules
Healthcare SEO touches patient privacy. HHS guidance warns that tracking technologies on patient portals and on pages where people book or describe symptoms can disclose protected health information; a federal court set part of that guidance aside in 2024, but the risk on those pages remains, so analytics need a careful setup. HIPAA also requires written authorization before a patient story or testimonial is used. The FTC expects health claims to be backed by competent and reliable scientific evidence and reviews to be genuine, and state medical boards set their own advertising rules, including how board certification may be described. We write with those rules in mind, and you approve every page before it goes live.
Cost depends on how many locations, providers and specialties you want to grow and how competitive your market is. Our SEO plans are on the pricing page, and on the first call we tell you which one fits your practice or group.
QUESTIONS
Healthcare SEO, answered.
01How long does healthcare SEO take?
Profile clean-up and technical fixes often move things within two to three months, and steady growth in bookings usually takes six to twelve. Competitive specialties in large metro areas take longer. For Refresh Counselling, a therapy practice, monthly clicks from Google went from 540 to 1,394 between August 2025 and July 2026, a result for that practice and not a promise for yours.
02How do you keep analytics and tracking HIPAA-safe?
We review every tag on the site before adding anything. On booking, portal and symptom pages we keep ad pixels off, or use tools that support HIPAA under a business associate agreement, and we count bookings without sending health details anywhere. Your privacy or compliance officer signs off on the setup.
03Can our doctors review content before it is published?
They should, and we build it into the process. Our writers draft in plain language from your input and reputable sources, a clinician on your team checks accuracy, and the page shows who reviewed it and when. That is the kind of expertise Google looks for on health topics.
04We are a multi-location group. How do you handle each clinic?
Each location gets its own Business Profile, page, hours and providers, and we remove duplicate or outdated listings, which are common after mergers and provider moves. Reports split results by location, so you can see which clinics need attention.
05Does SEO help us show up in AI answers about health?
It is the foundation. AI tools favor clear, reviewed content and facts that match across your site, profiles and directories. For Precision Bone Imaging, Bing Copilot citations went from 400 to 16,939 a month; those are citations inside AI answers, not visits. We track citations and mentions for your practice every month.
06What does healthcare SEO cost?
It depends on the number of locations, providers and specialties, and on local competition. Our SEO plans are on the pricing page.
07Will you guarantee page-one rankings for our specialty?
No. Rankings depend on Google, your competitors and where each patient searches from, and guarantees in healthcare SEO usually mean shortcuts. What we commit to is accurate content, clean profiles, privacy-aware tracking and an honest monthly report.
Know what patients see when they search for you. Before you spend more.
Enter your site and a specialty. We show where the practice appears on Google, on Maps and in AI answers, free and with nothing to sign.
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