Law firm SEO and AI search
Law firm SEO that brings in cases
We get your firm found on Google, on Maps and in AI answers, then turn that search into a call.
Free. Results in a couple of minutes. No call needed.
Ready to talk? Book a call
What your next client sees
AI answer
For a car accident claim near you, firms people often call:
Firm AFirm BFirm C
Map results
- Firm A
- Firm B
firm-a.com › personal injury
firm-b.com › personal injury
HOW CLIENTS FIND YOU NOW
One search, three places to win.
Someone with a legal problem searches for one matter in one place, usually on a phone, and chooses from three places: the map, the search results and, more and more, an AI answer that names a few firms.
car accident lawyer near me
Google Maps and the local pack
For "near me" searches the map comes first. Your Google Business Profile, its categories and services, your reviews and how quickly you answer decide who gets the call.
What we do: We set up your profile by practice area and city, and help you earn reviews the right way.
Google search results
Below the map, Google ranks pages that answer the exact matter in the right city. A clear practice-area page for "truck accident lawyer in Dallas" beats a general "our services" page.
What we do: We build a page for each matter and city you want, and fix what holds the site back.
AI answers
ChatGPT, Google AI Overviews and Copilot name a few firms when someone asks who to call. They draw on ordinary pages, reviews and profiles, so plain, consistent facts about your firm get you named.
What we do: We write answer-first pages and keep your facts the same everywhere AI tools look.
Then they call the firm that showed up clearest.
WHAT WE DO
Rank, get named, get the call.
We do the work in three parts that build on each other: SEO so you rank, AI search so you get named in answers, and conversion so the visit becomes a call.
SEO
Rank for the matters and cities you want more of.
- Technical audit and fixes
- Google Business Profile: categories, services, photos and reviews
- Practice-area and location pages
- Content for the questions clients ask before they call
- Schema and internal linking
Client result
736 to 2,030
monthly clicks from Google
Yanko Popovic Sidhu, Personal injury law, Calgary. Measured June 2025 vs June 2026. The same calendar month a year apart.
Read the case studyWant this for your firm? Enter your site.
THE FIRST 90 DAYS
What happens, and when.
The first three months set the foundation. Nothing here is a promise of rankings or cases; it is the order the work happens in.
- 1Month 1
Audit and plan
Call and form tracking checked, a technical audit, your Google Business Profile reviewed, and the map of practice areas and cities agreed with you.
- 2Month 2
Fix and build
Technical fixes ship, the first practice-area pages go live after your approval, and the profile updates are made.
- 3Month 3
Pages get found
Google crawls the new pages, and early movement shows on the easier searches. Your first report includes what AI assistants say about the firm.
After that, authority builds and the work compounds month on month. We recommend six months before you judge the results.
BY PRACTICE AREA
Planned matter by matter.
Each practice area has its own searches, its own competitors and its own questions, so we plan pages matter by matter.
- Personal injuryThe most competitive area in most cities, led by accident type and location.Read the guide
- Criminal defenseUrgent searches, often at night and on a phone, where speed of answer wins.Read the guide
- DUI and DWILocal, time-pressured searches tied to a specific charge and court.Read the guide
- ImmigrationLong research before contact, often in more than one language.Read the guide
- BankruptcyPeople comparing options quietly, who want clear answers before they call.Read the guide
- Family lawDivorce and custody searches from people who need to trust you quickly.
- Estate planningPlanned, unhurried searches where reviews and clear fees carry weight.
Written within the advertising rules
In the US, ABA Model Rule 7.1 bars false or misleading statements about a lawyer or their services, and each state adopts its own version. In England and Wales, solicitors follow the Solicitors Regulation Authority rules, including the price information some services must publish. We write claims you can stand behind, and you or your compliance lead approve every page before it goes live.
What it costs depends on your market, how many practice areas and cities you want to win and how competitive they are. Our SEO plans are on the pricing page, and we tell you on the first call which one fits.
QUESTIONS
Law firm SEO, answered.
01How long does law firm SEO take to work?
Most firms see early movement on technical fixes and the easier searches within two to three months, and meaningful growth in rankings and enquiries over six to twelve months. Personal injury in a large city is among the most competitive searches there is, so it takes longer than a smaller practice area or town. We tell you plainly where your market sits before you start.
02Do we need AI search (AEO) as well as SEO?
More people now ask ChatGPT, Google AI Overviews or Copilot who to call, and those tools name only a few firms. AEO is the work that gets your firm named there. It builds on the same groundwork as SEO: clear practice-area pages, consistent profiles, reviews and structured data. So we plan both together, and you decide how far to take the AI side.
03We are a firm in the UK, Canada or Australia. Does this work there?
Yes. The work is the same; the words and rules change. In the UK people search for a solicitor, and conveyancing or personal injury claims; in Canada and Australia, lawyer is the common word. Solicitors in England and Wales follow the SRA rules, and firms elsewhere follow their own law society or regulator, so we write to your rules.
04What do you need from our firm?
A conversation about the matters and cities you want more of, access to your website, Google Analytics, Search Console and Google Business Profile, and someone at the firm who approves what we publish. Reviews, results you are allowed to share and lawyer credentials make the pages stronger.
05What does law firm SEO cost?
It depends on your market, how many practice areas and cities you want to win and how competitive they are. Our SEO plans are on the pricing page, and we tell you on the first call which one fits.
06How do you report on results?
Once a month, in plain English: calls and forms from search, rankings for your practice areas and cities, what changed on the site and what AI assistants say about the firm. Between reports your project manager is a message away.
07Can you guarantee first-page rankings?
No. Nobody controls Google, and anyone who guarantees a position is guessing or cutting corners that can get your site penalized. What we commit to is the work: a clean technical floor, pages that match what clients search for, real proof and honest reporting.
Prefer to learn how it works first? Read our step-by-step guide to SEO for lawyers.
See where your firm stands. Then decide.
Enter your site and the matter you want more of. You get where you show up on Google, on Maps and in AI answers, free, with no call needed.
Prefer to talk? Book a call
