Hotel SEO and website design
Hotel SEO that brings guests to book direct
We get your hotel found on Google, on Maps and in AI answers, and make your own site the easiest place to book the room.
Free. Results in a couple of minutes. No call needed.
Ready to talk? Book a call
What your next client sees
AI answer
For a boutique stay in Savannah, hotels travelers often book:
Hotel AHotel BHotel C
Map results
- Hotel A
- Hotel B
hotel-a.com › boutique hotels
hotel-b.com › boutique hotels
HOW CLIENTS FIND YOU NOW
One search, three places to win.
A traveler choosing a hotel compares the map, the hotel results in Google, the big booking sites and, more and more, an AI answer. They usually see your rate in several places before they decide, so your own site has to be easy to find and easier to book.
boutique hotels in Savannah
Google Maps and hotel results
A search for hotels in a town shows a map and a list with rates from several booking options. Your Google Business Profile, photos, reviews and free booking links through Google Hotel Center decide whether your own site appears beside the travel agencies.
What we do: We complete your profile and work with your booking engine provider so your direct rate can show where it is supported.
Google search results
Travelers search by town, landmark, occasion and amenity: hotels near the convention center, inns with a fireplace, pet-friendly rooms. A clear page for each one ranks better than a single "rooms" page.
What we do: We build room, amenity and local-area pages, and fix the technical issues that slow a hotel site down.
AI answers
People ask ChatGPT, Google AI Overviews and Copilot which hotels are quiet, walkable or good for families. Those tools pull from reviews, listings and plain facts on your own site.
What we do: We state your facts clearly on the site and keep them consistent on every listing, so AI tools describe your hotel correctly.
Then they call the hotel that showed up clearest.
WHAT WE DO
Rank, get named, get the call.
Hotel SEO, AI search and the booking path are one job. We plan them together, so the guest who finds you also books with you.
SEO
Rank for your town, your type of stay and the reasons people travel.
- Google Business Profile: hotel details, amenities, photos and reviews
- Room, suite and amenity pages that answer what travelers compare
- Local-area pages: landmarks, venues, events and things to do nearby
- Free booking links in Google Hotel Center, set up with your booking engine
- Hotel schema, speed and technical fixes
Client result
128 to 483
monthly clicks from Google
Be Executive Events, Executive B2B events. Measured June 2025 to March 2026.
Read the case studyWant this for your hotel? Enter your site.
THE FIRST 90 DAYS
What happens, and when.
The first three months build the base. This is the sequence of the work, not a forecast of bookings or rankings.
- 1Month 1
Audit and plan
We check the site, your Google profile and hotel listings, booking tracking and how your rate shows beside the travel sites, then agree which stays and searches to go after.
- 2Month 2
Fix and publish
Technical and profile fixes ship, and the first room and local-area pages go live after your approval. Any website changes that block bookings are scoped with you.
- 3Month 3
First movement
Google indexes the new pages, and searches for your town and amenities start to move. The first report shows what AI assistants say about where to stay nearby.
Travel demand rises and falls with the seasons, so we compare each month with the same month last year. Allow at least six months, ideally a full season, before judging the results.
BY SPECIALTY
Planned for how you work.
An inn with six rooms and a resort with a spa are chosen in different ways, so we plan the pages and listings for your kind of stay.
- Boutique hotelsDesign-led stays where photos, location and a clear story set you apart.
- Bed and breakfasts and innsSmall properties where the hosts, the breakfast and the reviews do the selling.
- Resorts and lodgesDestination stays researched weeks ahead, often by families or groups.
- Independent city hotelsBusiness and short-break guests comparing location, rate and transit.
- Ski and mountain hotelsSeasonal demand driven by snow, lifts and winter packages.
- Vacation rentalsCabins, cottages and apartments competing with the big rental platforms.
- Wedding and event hotelsRoom blocks, venues and packages planned months in advance.
- Motels and roadside staysLast-minute searches made from a phone, often from the road.
Written within the rules for hotels
Since May 2025 the FTC rule on unfair or deceptive fees requires hotels and short-term rentals in the US to show the total price, including mandatory fees such as resort fees, more prominently than other pricing. Under the ADA, hotel reservation systems should let guests book accessible rooms the same way as other rooms and describe accessible features in enough detail to decide. The FTC also bans fake and bought reviews, and your contracts with travel agencies may limit how you advertise direct rates. We write claims you can stand behind, and you approve every page before it goes live.
What it costs depends on the size of the property, how competitive your destination is and whether the site needs a redesign as well as SEO. Our SEO and website plans are on the pricing page, and on the first call we tell you which fits.
QUESTIONS
Hotel SEO, answered.
01How long does hotel SEO take to work?
Profile and technical fixes are usually picked up within a few weeks. Rankings for "hotels in [town]" searches, where travel agencies dominate, typically take six months or more to move in a meaningful way, and a busy destination takes longer than a quiet one. Because travel is seasonal, we judge progress against the same season last year.
02Can SEO win bookings back from the big travel sites?
Some, not all. Travel agencies bring guests you would not reach alone, and most hotels keep them. SEO works on the searches where your own site can win: your hotel name, your town plus a specific amenity, and local guides. Free booking links in Google put your direct rate beside theirs. We track how many bookings come direct, so you can see any shift yourself.
03Do we need a new website, or just SEO?
Not always a new site. If the current one is fast, works on a phone and has a clear booking path, SEO alone can do the job. If it is slow, hides the booking button or shows rates that do not match your booking engine, a redesign usually comes first. We tell you which after the audit, and you see and approve any new design before it goes live.
04What is Google Hotel Center, and do we need it?
Google Hotel Center is where hotels manage how their rates appear in Google hotel results. Its free booking links let your own site show beside the travel agencies without paying per click. Most hotels connect through their booking engine or channel manager, so we work with your provider to check what is supported.
05We run a hotel in the UK or Australia. Does this work there?
Yes. Travelers search in their own words, such as guesthouse or self-catering in the UK, and motel or B&B in Australia, and the rules on price display differ by country. We plan pages for the words your guests use and write to the rules where you trade.
06What does hotel SEO cost?
It depends on the size of the property, how competitive your destination is and whether the site needs work as well. The plans are on the pricing page, and we tell you on the first call which one fits.
07Can you guarantee we rank above the booking sites?
No. The large travel sites have enormous authority, and nobody controls where Google places them. What we commit to is the work that gives your own site its best chance: an accurate profile, strong room and local pages, honest prices and a clear monthly report.
See where your hotel shows up. Before next season.
Enter your hotel website and the kind of stay you sell. You get where you appear on Google, on Maps and in AI answers, free and with no sales call.
Prefer to talk? Book a call
