Solar SEO and AI search
Solar SEO for installers who sell on honest numbers
We get your company found by homeowners and businesses researching solar, and give them straight answers that lead to a site assessment.
Free. Results in a couple of minutes. No call needed.
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What your next client sees
AI answer
For rooftop solar in Phoenix, installers people often call:
Company ACompany BCompany C
Map results
- Company A
- Company B
company-a.com › residential solar
company-b.com › residential solar
HOW CLIENTS FIND YOU NOW
One search, three places to win.
Solar buyers are careful. They research costs, incentives and installers for weeks, compare quotes and read reviews closely, often after a pushy sales pitch somewhere else. Three places shape their shortlist: the map, the search results and AI answers.
solar installers near me
Google Maps and the local pack
For "solar installers near me" the map shows first. Profile categories, service area, install photos and detailed reviews about the install and the follow-up carry real weight.
What we do: We set up the profile for your service area and help you ask every customer for a review once the system is switched on.
Google search results
Below the map, buyers read about cost, payback, batteries and incentives. Clear, current pages for your state and utility rank, and they build the trust a quote form alone cannot.
What we do: We build service-area and product pages, and keep incentive content dated and sourced.
AI answers
Homeowners ask ChatGPT and Google AI Overviews whether solar is worth it in their state and who installs it nearby. These tools prefer sources that are specific, current and consistent.
What we do: We write answer-first pages with sourced figures, and keep your license and company facts the same everywhere.
Then they call the company that showed up clearest.
WHAT WE DO
Rank, get named, get the call.
Three parts: SEO so you rank in your service areas, AI search so you are named in answers, and conversion that turns careful research into a booked site assessment.
SEO
Rank for the systems and towns you want to install in.
- Technical audit and fixes
- Google Business Profile: categories, service area, install photos and reviews
- Service-area pages by city or county, with local utility and permit notes
- Product pages for solar, batteries, EV chargers and repairs
- Schema and internal linking
Client result
105 to 438
monthly clicks from Google, up every month
Shepperd Construction, Multifamily reconstruction contractor, Texas, not a solar company. Measured February to August 2026.
Read the case studyWant this for your company? Enter your site.
THE FIRST 90 DAYS
What happens, and when.
The first three months set the base. This is the order of the work, not a promise of rankings or installs.
- 1Month 1
Audit and claims check
We check tracking, audit the site and Business Profile, review every savings and incentive claim, and agree on the service areas and products to go after first.
- 2Month 2
Fix and publish
Technical fixes ship, out-of-date incentive claims are corrected, and the first service-area and product pages go live after your approval.
- 3Month 3
First movement
Google indexes the new pages and local searches start to move. Your first report shows leads by page and what AI assistants say about the company.
Solar demand shifts with electricity rates, incentives and the seasons, so we revisit content when the rules change. We suggest six months before you judge the results.
BY SPECIALTY
Planned for how you work.
Rooftop solar, batteries and commercial projects attract different buyers with different questions, so we plan pages by product and by buyer.
- Residential solarHomeowners comparing cost, payback and installers after collecting several quotes.
- Battery storageBackup and outage questions, often right after a storm or a rate change.
- Commercial and agricultural solarOwners and managers weighing payback, roof or land use and financing.
- Service and repairOwners of existing systems whose original installer is gone or slow to reply.
- EV chargers and panel upgradesQuick local jobs that often lead to a solar conversation later.
- Heat pumps and efficiencyHomeowners looking at their whole energy bill, not only the roof.
Written within truth-in-advertising rules
Solar marketing gets close attention from regulators. The FTC expects savings and environmental claims to be truthful and backed by evidence, and its Green Guides warn against vague green claims. Incentives change: the IRS says the federal homeowner credit under Section 25D does not apply to installations completed after December 31, 2025, so pages still promising it to homeowners are out of date. Some states add contract disclosure rules, California among them, and calls or texts to leads need prior consent. We avoid "free solar" and guaranteed-savings language, date every incentive claim, and you approve every page before it goes live.
Cost depends on how many service areas and products you want to rank for and how crowded your markets are. Our SEO plans are on the pricing page, and we tell you on the first call which one fits.
QUESTIONS
Solar SEO, answered.
01How long does solar SEO take?
Most installers see early movement on technical fixes and smaller towns within two to three months, and steadier growth in assessment requests over six to twelve. Large, sunny metros are crowded with national installers and lead sellers, so they take longer. We tell you where your market stands first.
02The federal tax credit ended for homeowners. What should our site say now?
The truth, with a date and a source. The IRS says the Section 25D credit does not apply to home installations completed after 2025, so we update pages that still promise it and focus on what is current where you work: state and utility programs where they exist, electricity rates, battery backup and honest payback examples. Rules keep changing, so incentive pages carry a last-reviewed date.
03Can we show savings figures on our site?
Yes, if you can back them up. We use real examples from your installs with the assumptions stated: system size, rate, usage and date. We avoid averages nobody can check and words like "free" or "guaranteed". Your team approves every figure before it goes live.
04We already buy leads. Why invest in SEO?
Bought leads can be sold to several installers at once, and their price climbs with competition. Search brings people who chose your company after reading your pages, which usually makes for a warmer first conversation. Many installers keep some paid leads while organic search grows.
05Do solar installers need AI search (AEO)?
Many buyers ask an AI tool whether solar makes sense in their state before they ask anyone for a quote. Those tools favor sources that are specific, current and consistent, and they name only a few installers. AEO is the work that makes your pages those sources. It rests on the same work as SEO, so we plan both together.
06What do you need from us?
A call about the areas and products you want, access to the site, Google Analytics, Search Console and Business Profile, your license numbers, real install photos and any customer results you are allowed to share. Someone on your team approves every page and every figure.
07What does solar SEO cost?
It depends on how many service areas and products you want to cover and how crowded your markets are. Our SEO plans are on the pricing page, and we tell you on the first call which one fits.
See where solar buyers find you. Before your next busy season.
Enter your site and the work you want more of. You get where you show up on Google, on Maps and in AI answers for your area, free, with no call needed.
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