SEO and AI search for experts
SEO for coaches and consultants who want to be known for one thing
We make you the name Google and AI tools return for your niche, so the right clients find you, read your thinking and get in touch.
Free. Results in a couple of minutes. No call needed.
Ready to talk? Book a call
What your next client sees
AI answer
For a first-time CEO in Seattle, executive coaches people often mention:
Business ABusiness BBusiness C
Map results
- Business A
- Business B
business-a.com › executive coaching
business-b.com › executive coaching
HOW CLIENTS FIND YOU NOW
One search, three places to win.
Most consulting work still starts with a referral or a post someone shared. Search decides what happens next: the buyer looks you up, reads what you have published and asks an AI tool who else does this work.
executive coach for new ceos
Local search and your profile
Plenty of buyers still add a city, as in "leadership coach in Seattle". Your Google Business Profile, with the right category and real reviews, also shows when a referred buyer searches your name.
What we do: We set up your profile where local searches matter, and make sure your name search shows one clear specialty.
Google search results
Buyers search the problem and the niche, not the word consultant: "fractional CFO for SaaS startups". A focused page for each offer and audience beats a broad services page, and a few well-matched visitors beat a crowd.
What we do: We map the narrow searches your best clients use and build a page and articles for each.
AI answers
Ask an AI for a fractional CFO for SaaS and it names a few people or firms. It tends to name those whose specialty is stated clearly, and the same way, across their site, LinkedIn, talks and directories.
What we do: We define your niche in plain words, write answer-first pages and keep your expert profile consistent across the web.
Then they call the business that showed up clearest.
WHAT WE DO
Rank, get named, get the call.
Three parts that build on each other: SEO so you rank for the narrow searches your best clients use, AI search so you are named as the expert, and conversion so the right visitor books a discovery call.
SEO
Rank for your niche, not for everything.
- Technical audit and fixes
- A keyword map built around your niche, offers and buyer roles
- An offer page and an audience page for each service you sell
- Articles that turn your frameworks and opinions into search answers
- Google Business Profile where local searches matter
Client result
349 to 1,510
monthly clicks from Google
TeamBuilding ROI, Corporate team building, a B2B service rather than a consultancy. Measured June 2025 to August 2026.
Read the case studyWant this for your business? Enter your site.
THE FIRST 90 DAYS
What happens, and when.
The first three months set your niche in search and build the base. Nothing here promises rankings or clients; it is the order the work runs in.
- 1Month 1
Niche and audit
We agree the niche, offers and buyer roles you want to be known for, run a technical audit, check tracking and record what AI tools say about you today.
- 2Month 2
Pages and profiles
Technical fixes go live, the first offer and audience pages are published after your approval, and your profiles are brought into line.
- 3Month 3
First signals
New pages are indexed, narrow niche searches start to move, and your first report shows how AI assistants describe you.
From there, each new page and article adds weight to the same specialty, so authority compounds. Niche searches are small, so judge the work by the quality of enquiries over six months, not by traffic alone.
BY SPECIALTY
Planned for how you work.
Every consulting niche has its own buyer, vocabulary and questions, so we build pages around one specialty at a time.
- Executive and leadership coachesBuyers in HR or the C-suite who look for fit, method and discretion.
- Fractional CFOs, COOs and CMOsFounders searching by role and company stage, often with a funding or hiring deadline.
- Operations and process consultantsSearches by industry and method, such as lean or an ERP rollout.
- Sales and revenue consultantsB2B owners researching playbooks and pipeline problems before they call.
- HR and people consultantsSmall employers with a compliance worry or a hiring problem in one state.
- Boutique management consultanciesSmall firms selling a defined method to a defined industry.
Claims you can stand behind
No single regulator covers consultants and coaches, but FTC rules on endorsements and reviews apply: testimonials must reflect real client experiences and disclose any payment or connection, and claims about income or business results, common in coaching, must be truthful and backed by evidence. Credentials such as ICF or CMC should be stated exactly as awarded, and client names need permission. We write to those standards, and you approve every page before it goes live.
Cost depends on how many offers and audiences you want to be found for and how contested your niche is. The SEO plans are on the pricing page, and on a first call we tell you which fits a practice your size.
QUESTIONS
SEO for coaches and consultants, answered.
01Is SEO worth it for a consultant who gets work by referral?
Yes, though not for volume. A referred buyer still searches your name and your niche before they reply, and more of them ask an AI tool who else does this work. SEO makes sure they find a clear, credible answer, and that a few people with the same problem and no referral find you too.
02How much traffic should we expect?
Less than most businesses, and that is fine. Niche searches like "fractional CFO for SaaS startups" are small, but the people behind them have a specific problem. We report enquiries, booked calls and AI mentions alongside traffic, because those are the numbers that matter for an expert.
03How long does SEO take for a consultant or coach?
Narrow niche searches can move within two to four months, because few competitors target them well. Broad terms such as "leadership coach" take much longer and may never be worth chasing. Plan on six months before you judge the results.
04What does AI search (AEO) do for an expert?
When a buyer asks ChatGPT, Copilot or Google AI Overviews for an expert in your niche, the answer names a few people. AEO is the work that makes your specialty clear and consistent across the sources those tools read, so you have a better chance of being one of the names.
05Our client work is confidential. How do we show proof?
We write anonymized case stories by industry, problem and outcome, with names and numbers only where the client has agreed. Published thinking, talks and credentials stated exactly as awarded also carry weight with buyers and with AI tools.
06What does SEO for a consultant cost?
It depends on how many offers and audiences you want to rank for and how crowded your niche is. Plans are on the pricing page, and we can tell you in one call which suits a solo practice or a small firm.
07Can you guarantee ChatGPT will recommend us?
No. AI tools change their answers from one question to the next, and nobody controls them. We can make your specialty clear and consistent across the places they read, and show you each month what they say about you.
Find out what search says about you. And what AI says.
Enter your site and your specialty. You see where you show up on Google, on Maps and in AI answers for the searches your buyers use, free and with no call.
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