Marketing Agency Website Redesign

We work with creative agencies, performance marketing agencies, SEO agencies, social media agencies, PR firms, content marketing studios, brand strategy agencies, digital transformation consultancies, media buying agencies, influencer marketing agencies, and full-service digital agencies. Each has different new business conversion requirements, and we research your specific agency and target client before writing or designing anything.

Yes. We write everything: homepage positioning, service pages, about page, case studies, and any thought leadership pages included in the project. For case studies, we interview you, extract the key strategic insights and specific outcome metrics, and write them in a format that converts a pitch-stage prospect into a meeting request. If you have existing case study content, we restructure and strengthen it.

Full-service agency positioning is one of the most common new business problems we encounter. The instinct to say everything results in saying nothing distinctive. We work with you to identify the two or three things your agency does better than almost anyone else, position around those specifically, and structure the site so that your breadth of capability is evident without undermining your specialism. Specific positioning does not exclude clients who need other services. It attracts the right clients who become long-term retainers.

Yes. The architecture of an agency website directly influences the size and quality of client it attracts. Vague positioning attracts clients shopping on price. Specific positioning, quantified case studies, and thought leadership that demonstrates deep expertise attracts clients who want a strategic partner. We build the site that positions you for the clients you want, not the clients you have.

Marketing agencies are in a uniquely exposed position regarding AI search. When a CMO asks ChatGPT to recommend a performance marketing agency for B2B SaaS clients, the agencies that get cited are the ones with specific, structured content about that exact service for that exact client type. If your agency does not have that content properly built, you are invisible in the recommendation. We build every agency site with the entity signals, FAQ architecture, and topical depth that gets agencies cited in AI-generated recommendations.

Yes, through our Growth Partner plan. From month 4, our team produces SEO-optimised thought leadership content, new specialism and service pages, updated case studies as results come in, and monthly performance reports on new business metrics. Agencies that compound their content authority over time generate consistently more inbound pitch requests than those that treat their website as a static asset.

We track organic rankings for agency and specialism search terms, organic traffic, pitch request form submissions, case study page engagement, and cost per qualified pitch. For agencies, the metric that matters most is the number and quality of inbound pitch requests per month. We set up tracking from day one and report on it monthly.

A rebrand and a website rebuild work best when planned together. If you are rebranding, we can incorporate the new brand identity, tone of voice, and positioning into the build from day one so the site launches as the complete expression of the new agency. If the rebrand is complete but the site has not been updated, we build the site that matches the brand you have become.

Multi-location agencies need both a strong central brand site and location-specific landing pages that reflect the team, clients, and specialism of each office. We build the architecture for both: a central brand experience that positions the agency as a whole, and location pages that help each office rank for local agency searches and win local new business.

Yes. The best agency websites serve two audiences simultaneously: prospective clients evaluating whether to pitch you, and prospective talent evaluating whether to work there. We build the culture, team, and values sections that attract the calibre of talent that makes the agency more competitive in pitches. A strong careers section also generates direct applications, reducing recruitment agency spend.