Webtec makes brands the answer inside AI search. We fix the entity, structure the content, and report exactly where you get named. Stockholm based, 4000+ businesses served across 60 countries.
Answer engine optimization
Buyers ask an assistant, read one summary, and shortlist from it. Google AI Overviews, ChatGPT, Perplexity and Gemini write that summary from a small set of sources they can parse and trust. AEO is the work that puts you in that set, and unlike most brand work, it is measurable.
AI referrals land as direct traffic or as unfamiliar referrers. Most teams are already winning or losing visibility that never appears in a dashboard.
Assistants quote sources they can extract cleanly and verify. That is often not the page sitting at position one.
One summary replaces a page of options. Being absent removes you from the shortlist before a buyer compares vendors at all.
The work overlaps technical SEO, content and PR, so it strengthens what you already run. Teams moving now hold position while competitors are still debating it.
We track the prompts your buyers actually use, and who gets named in the answer.
Get your visibility reportYearly growth in demand for answer engine optimization work.
Higher conversion rate from visitors arriving through an AI answer than from a standard organic click.
Businesses currently monitoring how AI assistants describe them. The rest are working blind.
The work
AEO is not a plugin or a setting. It is a set of changes to how your site describes itself, how your content is structured, and where else you appear. Here is what we actually do.
One consistent description of who you are, what you sell and who you serve, repeated everywhere a machine looks. Organization markup, verified profiles, consistent naming, and the connections that let an assistant confirm you exist and are credible.
Pages that answer a question in the first two sentences, then support it. Clear headings, defined terms, and comparison content that gives an assistant something specific to lift rather than marketing language it has to interpret.
Schema for your organization, services, people, FAQs and articles, so the machine reads facts instead of inferring them.
Presence in the sources assistants already quote: industry publications, directories, review platforms and third-party comparisons.
A tracked list of the prompts your buyers use, checked across assistants, with share of voice against named competitors.
Visitors from an AI answer arrive later in the decision than a normal organic click. They have already been given a shortlist and a reason. Those landing pages do not need to educate, they need to confirm and convert, so we rework the offer, the proof and the path to contact for that specific intent.
Reporting
Marketing teams get held to numbers, so AEO has to produce them. One monthly report, the same metrics every time, comparable month to month and defensible in a board meeting.
What lands in your inbox
Plugs into the stack you already run
WordPress
GA4
Google Biz
HubSpot
Salesforce
Zapier
Shopify
Woo
Mailchimp
Intercom
PrestaShop
GitHubCustom platform or in-house build, we work with your developers rather than around them.
Before you read on
We run your baseline before the call: the prompts your buyers use, how often you appear in the answer, and who is being named instead. Thirty minutes, no obligation, and the report is yours to keep.
How we run it
The baseline matters more than anything else on this page. Without it there is no way to prove the work moved the number, and no way for you to defend the budget internally.
We build your prompt list, measure how often you are named today, check how machines currently describe your business, and find the technical reasons you are being skipped.
Entity and schema work, technical fixes that block extraction, and consistency across every profile that describes you. This is the phase that unlocks everything after it.
We publish the pages that answer your buyers' actual prompts, and build presence in the third-party sources assistants already trust. Existing content gets reworked before anything new is written.
Prompts are rechecked, share of voice is reported against the baseline, and the next actions are set from what actually moved. Assistants change their behavior often, so the program adapts with them.
Who this fits
AEO pays back fastest where the purchase is considered, the buyer researches, and someone internally is accountable for pipeline.
You run the channels and report on them. We handle the AEO layer and give you numbers you can put in front of leadership without translating them first.
The foundation you have paid for is an advantage. We extend it rather than restart it, and the entity and schema work usually lifts classic rankings at the same time.
Professional services, B2B, healthcare, high-value retail. Anywhere the buyer compares options before contacting anyone, being in the summary is worth more than being on page one.
Questions
SEO earns rankings in a list of results. AEO earns mentions inside the answer written above that list, in Google AI Overviews, ChatGPT, Perplexity and Gemini. They are two competitions on the same screen, and a page can win the first while being left out of the second. The work overlaps, which is why AEO usually strengthens your existing SEO rather than competing with it for budget.
Yes, by tracking specific prompts rather than keywords. We build a list of the prompts your buyers use, check them across assistants on a schedule, and record whether you were named, which page was cited, and who appeared instead. That produces share of voice, citation counts and month-over-month movement against named competitors.
Entity and schema fixes can change how assistants describe you within weeks, because they alter facts the model can verify. Share of voice on competitive prompts takes longer, typically one to two quarters, since it depends on content and third-party sources accumulating. You see the baseline in week two either way, so progress is visible from the start.
No. We are usually the AEO layer on top of what already runs, and we work with your existing agency or developers rather than around them. If you would rather consolidate search under one team, we do that too, but it is not a requirement for this work.
A short kickoff to agree the prompts and competitors that matter, access to the site and analytics, and a named person who can approve content. Implementation can be handled entirely by us or handed to your developers as documented specifications, whichever fits your setup.
They will, frequently. That is why the program is built on monthly measurement rather than a one-time project. The foundation work, clear entity data, structured content and genuine third-party credibility, is durable because it reflects what these systems are trying to establish in the first place.
Next step
Book a consultation and we prepare your baseline first: the prompts your buyers use, how often you are named today, and who is being named instead. You keep the report either way.
No obligation. You keep the baseline report whether you work with us or not.
