7 Misunderstood UX Laws and How to Master Them

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In the realm of user experience (UX) design, there are well-established principles that guide designers in creating intuitive, user-friendly interfaces. However, in our quest to master these UX laws, we may sometimes misinterpret or misapply them, leading to less-than-stellar results. 

In this article, we dive into the depths of the 7 UX laws you might be getting wrong and provide you with valuable insights to set the record straight. We’ll help you elevate your UX game.

Fitts’ Law: It’s More Than Just Size and Distance

Fitts’ Law states that the time it takes to move to and interact with a target is a function of the target’s size and distance. While this principle is essential in designing accessible and efficient interfaces, it’s often oversimplified and reduced to “bigger buttons are better.”

What you might be getting wrong: Overemphasis on button size can result in crowded interfaces or neglect of other crucial factors like visual hierarchy, context, and users’ motor skills.

How to get it right: Consider the user’s context, such as whether they’re using a mouse or a touch screen, and design your interface elements accordingly. Also, create clear visual hierarchies and utilize whitespace to make targets easily distinguishable and reachable.

Hick’s Law: Choice Paralysis Is Not Always the Enemy

Hick’s Law posits that decision-making time increases with the number of choices available. Some designers interpret this as needing to minimize choices at all costs to avoid choice paralysis.

What you might be getting wrong: Eliminating choices can sometimes hinder the user experience by oversimplifying interfaces or removing valuable options.

How to get it right: Instead of eliminating choices, focus on organizing and presenting them in a way that makes the decision-making process easier for users. Use clear categorization, progressive disclosure, and helpful defaults to guide users through their journey.

Miller’s Law: Don’t Limit Yourself to the Magic Number Seven

Miller’s Law suggests that humans can only hold around seven items in their short-term memory. Some designers take this as a hard-and-fast rule for limiting menu items or interface elements.

What you might be getting wrong: Rigidly adhering to the “magic number seven” can lead to oversimplified designs that don’t cater to diverse user needs.

How to get it right: Use Miller’s Law as a guideline rather than a strict rule. Focus on organizing information and options in a logical, digestible manner, utilizing chunking, categorization, and clear labeling to help users process and navigate your interface.

The Aesthetic-Usability Effect: Beauty Is More Than Skin-Deep

The aesthetic-usability effect suggests that users perceive more attractive interfaces as more usable. Some designers may prioritize aesthetics at the expense of functionality or usability.

Here’s something you might be overlooking. While it’s great to focus on making things look good, there’s a trap. Putting too much emphasis on aesthetics can sometimes overshadow functionality. This means you might end up with a gorgeous design, but one that’s hard for users to navigate.

So, what’s the best way forward? It’s simple. Always aim for a balance. Beauty and usability should go hand in hand. Make sure every visual element on your site or app has a reason. It should add to the user’s experience and make things clearer for them. This way, not only will your design be pleasing to the eye, but it will also be user-friendly.

Remember, usability should always be the foundation upon which you build your beautiful designs. Having in count this UX law is really important. You may also be interested in reading our blog post about Boosting UX with Smart Website Navigation and Design.

The Law of Proximity: Don’t Forget About the Bigger Picture

The Law of Proximity states that elements that are close together are perceived as related. While this is a fundamental principle in organizing interfaces, it’s important not to lose sight of the broader context.

What you might be getting wrong: Overemphasis on proximity can lead to cluttered layouts or neglect of other essential design principles, such as hierarchy and consistency.

How to get it right: Use proximity in conjunction with other design principles to create clear, cohesive interfaces. Ensure that related elements are visually grouped together, but also use whitespace, color, and typography to establish hierarchy and guide users through your interface.

The Law of Common Region: Context Matters

The Law of Common Region is pretty straightforward. It simply means that items inside the same boundary or space are seen as related. However, there’s a common trap here. Some designers become overly dependent on this principle. This can lead them to frequently use boxes or containers to cluster elements together.

Here’s a potential pitfall: If you keep putting everything in boxes, your design might end up looking too boxy and cluttered. This doesn’t help the user; in fact, it can make things confusing.

So, how do you strike a balance? The key is to remember that while grouping using a common region can be effective, it shouldn’t be your only tool. You need to think about the bigger picture and the overall aesthetic of your design. Use a mix of techniques. Bring in elements of closeness, likeness, and even color variations. This way, you’ll create a design that’s not only neat but also visually engaging. Ultimately, this approach will boost user understanding and make your interface more user-friendly.

The UX Law of Consistency: Flexibility Within Familiarity

The Law of Consistency emphasizes the importance of maintaining a consistent look and feel across an interface to help users build a mental model of how it works. However, it’s crucial not to interpret this law too rigidly.

What you might be getting wrong: Overemphasis on consistency can lead to monotonous, cookie-cutter designs that lack creativity and fail to engage users.

How to get it right: Strive for a balance between consistency and flexibility. Maintain consistent visual language and interaction patterns while also allowing room for creativity and variation where it enhances the user experience.

Remember, familiarity breeds usability, but a little playfulness can add delight and memorability.


In conclusion, the landscape of UX design is replete with numerous laws and principles, acting as roadmaps that steer us toward the creation of intuitive and enjoyable user experiences.

However, it’s of paramount importance to acknowledge that these laws aren’t unyielding rules. Instead, they’re adaptable to each unique project’s needs. This understanding enables you to deliver truly exceptional user experiences, standing out in the ever-evolving field of UX design.

If you don’t know how to do it and want some help to create a website, in Webtec we offer you our Web Redesign Services!

And with that, we wish you the best of luck in your UX endeavors, and may you always find the perfect balance between playfulness and pragmatism!

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