SaaS Website Redesign

We have built websites for SaaS companies across CRM, HR tech, project management, developer tools, fintech, proptech, legaltech, edtech, and B2B marketplaces. Each vertical has different buyer psychology and different conversion patterns, and we research yours specifically before writing a word.

We write all of the copy. Our team researches your product, your ICP, your competitors, and your existing positioning before writing. Every page is written to rank for specific keywords and convert the buyers who land on it. If you have existing copy or messaging you want to preserve or build on, we incorporate that.

Yes. Before we touch anything, we audit every integration and document how each one works. We rebuild and reconnect everything during the build phase and test thoroughly before launch. Your HubSpot, Salesforce, Intercom, analytics, and any other tools stay connected throughout.

Pricing pages are the highest-stakes pages in a SaaS funnel. We design them around the principles that actually convert: visible pricing tiers, clear feature differentiation, prominent social proof at the decision point, and a CTA for every tier including enterprise. We have seen pricing page redesigns alone produce 40% lifts in demo requests.

AI search means your product appearing in ChatGPT, Perplexity, and Google AI Overviews when buyers research solutions in your category. We build every SaaS site with the structured content, schema markup, and entity signals that get cited in those AI-generated research responses. AI-sourced traffic grew 527% year over year. Early movers win the citations.

Yes, through our Growth Partner plan. From month 4, our team builds new ICP landing pages, runs CRO experiments, manages SEO expansion, and sends monthly performance reports. SaaS websites compound when someone is continuously optimising them. A one-time build is a starting point, not an endpoint.

We track visitor-to-lead conversion rate, demo requests, trial signups, organic traffic, keyword rankings, and cost per lead. We benchmark against the industry averages for your specific SaaS category and show you exactly where you stand and what is moving each month.

Yes. ICP-specific landing pages are one of the highest-converting assets a SaaS site can have. We build them into the initial project or add them as part of the Growth Partner monthly scope. Each page is written specifically for one buyer type, one use case, or one vertical, not a generic template with a swapped headline.

Absolutely. Enterprise and SMB buyers have different journeys and different objections. We build conversion paths for both: the SMB buyer who wants to self-serve and start a trial, and the enterprise buyer who needs security documentation, custom pricing, and a sales conversation.

Every piece of existing content that has rankings or traffic gets preserved. We audit, map, and migrate it correctly so Google sees a clean transition. If your content needs updating or expanding to improve its performance, we flag that as part of the post-launch Growth Partner scope.