Restaurant Website Redesign service

We build websites for independent restaurants, fine dining venues, casual dining operations, bars and cocktail lounges, pubs and gastropubs, cafes and brunch spots, food halls and market stalls, hotel restaurants, private members clubs, and catering companies. Each type has different conversion requirements, and we research your specific venue and cuisine type before writing or designing anything.

Yes. We write all of the copy for your website, including menu descriptions written to be enticing and searchable. Our team researches your cuisine, your chef's approach, your target dining demographic, and the specific local searches your potential guests use before writing a word. Menu copy that makes the food sound extraordinary is one of the highest-impact conversion elements on a restaurant site.

Yes. Private dining, corporate events, Christmas bookings, Sunday lunch menus, and seasonal tasting menus each deserve their own dedicated page, because each has a distinct audience and a distinct set of search queries. We build individual pages for each occasion type, each written for the specific searches guests run when planning those experiences.

We connect restaurant sites to the full range of ordering platforms: Deliveroo, Uber Eats, Just Eat, and direct order systems. For restaurants who want to take direct orders without third-party commission, we build a branded direct ordering flow integrated with your kitchen management system. The ordering experience stays on your site rather than sending guests to a third-party app.

Restaurant schema (Restaurant, Menu, MenuSection, MenuItem, FoodEstablishment) is structured data that tells Google exactly what your venue serves, where it is, when it is open, what it costs, and how to reserve. Correct schema dramatically improves your local search visibility, your appearance in rich results, and your citation rate in AI-generated dining recommendations. Most restaurant sites have no schema or broken schema. We build every site with the full restaurant schema architecture.

When someone asks ChatGPT 'best Italian restaurant near me' or Perplexity 'where to eat in [city] on a Saturday night', the AI tools cite specific restaurants with authoritative, structured content and complete business information. AI-sourced traffic grew 527% year over year and carries extremely high booking intent. Only 68% of restaurant business information on ChatGPT currently matches Google Business Profile data accurately, meaning most restaurants are either absent or inaccurate in this channel. We fix that from launch.

Yes, through our Growth Partner plan. From month 4, our team builds seasonal menu pages, event content for key booking periods (Valentine's Day, Christmas, Mother's Day), manages ongoing local SEO, grows your review count and rating, and sends monthly performance reports covering reservations driven by your website. Restaurants in the Growth Partner plan consistently outrank competitors who treat their website as a static asset.

We track organic rankings for local dining searches, Google Business Profile impressions and direction requests, reservation completions via the site, online order volume, and cost per booked cover. For restaurants, the metric that matters most is covers driven by the website each month, and we set up tracking from day one to show exactly how that number grows.

Multi-location restaurant groups need both a strong brand-level website and individual location pages for each venue. We build the full architecture: a central brand hub with unified brand story, menu, and private dining content, plus dedicated location pages for each venue with address-specific schema, local GBP alignment, and location-level SEO. Every location ranks independently in its local market while reinforcing the group's overall authority.

Yes. Google Business Profile optimisation is included in every restaurant build. We align your GBP with your website, ensure correct category selection (Restaurant, Bar, Cafe as primary and secondary as appropriate), implement review schema, optimise your photo strategy, and ensure every piece of business information is accurate and consistent across all directories. Restaurants with complete, optimised GBP listings get 70% more website visits and 50% more direction requests than those with incomplete profiles.