Real Estate Agency Website Redesign

We work with residential estate agents, lettings agencies, commercial property firms, property investment companies, property management agencies, new build specialists, and multi-branch estate agent groups. Each type requires different page structures and different conversion approaches, and we research your specific setup before writing anything.

We write all of the copy for your website. Our team researches your agency, your locations, your property types, your local market, and your competitors before writing. Every page targets specific keywords and is written to convert the buyers, sellers, or landlords who land on it.

Area guides are one of the highest-value SEO assets an estate agent website can have. We build every area guide with local market data, property price context, area highlights, and structured content that ranks for the local searches buyers run before selecting an agent. For agencies serving multiple areas, we build a guide for each location as part of the initial project.

Yes. We structure sales and lettings as clearly separate conversion journeys on the same site: distinct landing pages, separate enquiry flows, and CTA language written specifically for sellers versus landlords versus tenants versus buyers. No one gets a generic page.

AI search refers to answers generated by ChatGPT, Perplexity, and Google AI Overviews. When a buyer or seller asks one of these tools to recommend an estate agent in a specific area, agencies with properly structured local content and schema markup get cited. We build every site to appear in those AI-generated answers, not just in traditional search results.

Yes. Instant valuation tools are one of the most effective lead capture mechanisms for estate agents, particularly for seller leads. We connect your site to Valpal, GetAgent, or your preferred instant valuation provider, and we structure the valuation request flow to maximise seller lead capture from every page.

Yes, through our Growth Partner plan. From month 4 of a 12-month engagement, our team builds new area guide pages, expands your local SEO footprint, manages link building, and sends monthly performance reports. Real estate SEO compounds significantly over time when someone is consistently building local authority.

We track organic rankings for local property searches, organic traffic, valuation requests, viewing enquiries, landlord leads, and cost per lead. For estate agents, the metrics that matter are qualified valuation requests and viewing enquiries per month, and we set up tracking from day one to show exactly how those numbers grow.

You see the full custom mockup before development starts and before any payment beyond the initial consultation. If the direction is not right, we revise until it is. There are no limits on revision rounds at the design stage. We do not build until you have approved what you are going to get.

Yes. We build real estate agency sites that serve both local and international buyer audiences from the same platform. Currency display, language considerations for international pages, and structured content for buyers researching from abroad can all be incorporated into the initial build or added through the Growth Partner plan.