Ecommerce Website Redesign

We have built and rebuilt stores across fashion and apparel, beauty and skincare, health supplements, home and garden, electronics, pet products, food and beverage, sporting goods, B2B ecommerce, and direct-to-consumer brands. Each vertical has different average order values, different buying cycles, and different trust requirements. We research your specific category before designing or writing anything.

Yes. Our team writes all product page copy, collection page copy, and any supporting content your store requires. We research your products, your competitor positioning, and the specific search queries your target customers use before writing. Every product description is written to rank for relevant searches and convert the shoppers who land on it.

Yes. We integrate ecommerce stores with the full range of tools: email marketing platforms (Klaviyo, Mailchimp, Omnisend), review apps (Yotpo, Junip, Loox), loyalty platforms, inventory management systems, ERP integrations, subscription tools, and custom third-party APIs. If it has an integration endpoint, we connect it.

Abandoned cart recovery is one of the highest-ROI optimisation levers in ecommerce. We build a three-layer recovery architecture: exit-intent popups with a compelling offer before the visitor leaves, an automated post-abandonment email sequence (sent within 1 hour, then 24 hours, then 72 hours), and retargeting pixel setup for paid recovery campaigns. Abandoned cart emails achieve 40 to 50% open rates when properly structured.

Ecommerce SEO is the architecture that determines how well your product and collection pages rank in Google. It covers technical structure (canonical tags, faceted navigation management, duplicate content), on-page optimisation (keyword-targeted product and collection page copy), schema markup (Product, Review, BreadcrumbList), and site speed. Organic search traffic converts at 2.6% on average, higher than paid social, and it compounds over time without increasing ad spend.

Yes, through our Growth Partner plan. From month 4, our team runs structured monthly CRO experiments on your highest-traffic pages, builds new category and landing pages, expands your SEO footprint, and reports monthly on every revenue metric. The brands pulling away from competitors in ecommerce are running continuous optimisation programs, not one-off redesigns.

Page speed is engineered at the build stage, not added as a finishing step. We implement WebP image compression, explicit image dimensions, lazy loading for below-fold content, deferred JavaScript, critical CSS inlining, and a minimal third-party script load. Our ecommerce builds consistently achieve Core Web Vitals green scores across LCP, INP, and CLS. Sites loading in 1 second convert at 3x the rate of sites loading in 5 seconds.

If your store is on a platform outside our primary stack (Shopify, Shopify Plus, WooCommerce), we assess the migration path as part of our discovery audit. In most cases, migrating to a platform we specialise in produces better long-term performance and a significantly lower total cost of ownership. We handle the full migration: data, content, SEO, and integrations. Nothing is lost in the transition.

We track ecommerce conversion rate (store-wide and by device), revenue per visitor, average order value, checkout completion rate, cart abandonment rate, organic rankings and traffic, and cost per acquisition. We benchmark your pre-launch metrics and measure every KPI post-launch so the revenue impact of the redesign is measurable, not assumed. Growth Partner clients receive a full monthly report covering all of these metrics with clear commentary on what changed and why.