Construction Company Website Redesign

We work with general contractors, housebuilders, commercial construction firms, fit-out and refurbishment companies, civil engineering firms, roofing contractors, groundworks and groundwork specialists, landscaping and groundswork companies, industrial construction firms, specialist subcontractors (steelwork, M&E, glazing, interiors), and multi-discipline construction groups. Each has different conversion requirements and different local search patterns, and we research yours specifically before writing or designing anything.

Yes. We write all of the copy for your website. For project pages, we work with the information you provide about each project (scope, challenge, timeline, outcome) and write case study copy that demonstrates competency and converts the prospect who lands on it into an enquiry. For service pages, we research the specific searches your clients use and write content that ranks for those terms and converts when it is found.

A portfolio page with a photo grid and client name is the minimum. We build project showcase architecture that goes much further: each project as its own page with project type, sector, scope, challenge, approach, specific outcome (on time, on budget, specific metric where available), and a CTA that invites a similar enquiry. These project pages rank individually in Google for project type and location combinations, generating organic traffic that a gallery page never can.

Yes. Multi-area construction firms benefit significantly from dedicated location pages. A groundwork contractor serving London, Surrey, and Kent needs separate pages for each area, each with local schema, local project references, and content structured around the local search queries clients in that area use. Each page ranks independently and generates local enquiries that a single location page never captures.

Schema markup is structured data that tells Google exactly what your construction business is, where it operates, what services it provides, and how clients can contact or request a quote. GeneralContractor and LocalBusiness schema, combined with service and area specific pages, dramatically improves your local 3-pack presence, your appearance in rich search results, and your citation rate in AI-generated contractor recommendations. Most construction websites have no schema or incorrect schema. We implement the full construction schema architecture at launch.

When a property developer, facilities manager, or homeowner asks ChatGPT or Perplexity to recommend a construction contractor for a specific project type in a specific area, the firms that get cited are the ones with properly structured local content, project specificity, and complete business information. AI-sourced construction leads arrive with the highest intent of any digital channel because they have already described their specific project need to the AI before clicking through. We build every construction site to capture those referrals from launch.

Yes, through our Growth Partner plan. From month 4, our team adds new project case study pages as work is completed, expands your geographic coverage into new service areas, manages ongoing local SEO and GBP updates, grows your review count and star rating, and sends monthly performance reports covering enquiries and tender requests generated by your website.

We track organic rankings for local construction searches, Google Business Profile impressions and direction requests, project enquiry form submissions, contact calls generated by the site, and cost per qualified enquiry. For construction companies, the metrics that matter most are qualified project enquiry requests per month and the quality of those enquiries relative to your target project types. We set up full analytics tracking from day one.

Construction project portfolios are live assets. New work gets completed, new sectors get entered, and new geographic areas get served. Every site we build includes a CMS that makes adding new project pages straightforward without touching any code. Growth Partner clients have our team managing those additions as part of the monthly scope, ensuring your portfolio always reflects your most current and impressive work.

Yes. Public sector and tender-based work requires a different credibility architecture than private client work: accreditations, health and safety certifications, financial stability signals, and formal project delivery methodology all need to be prominent and verifiable. We build dedicated public sector and procurement sections that present your firm's credentials in the format that procurement teams and tender evaluators are looking for.